4 Ways to Use AI to Improve Customer Service
If the numbers were any indication, chatbots and voice assistants would soon rule the world. Nearly a quarter of businesses have increased their spending on AI since the pandemic began, ....
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Effectiveness of Communicating Your Brand to Your Customers
With current trends, having an online presence is vital for your company. Your brand's goals and values should also be stated. In terms of attracting and retaining clients, this is ....
Which Social Media Marketing Tools Are the Best?
Social media marketing tools help you with all aspects of social media and digital marketing. Things like social media monitoring and analyzing data from multiple accounts are examples of automation. ....
How To Build Your Brand
Branding is the meaning and identity you give your company or product. It's like a mental image of your company. Therefore, building a brand is as important as running a ....
How To Plan And Build A Successful Content Marketing Strategy?
An SEO content strategy is a way of structuring a website's content to rank higher in search engine results. An effective SEO strategy helps to focus content creation. When planning ....
Digital Marketing Tips To Conquer The Virtual World!
Listed below are the best digital marketing strategies for competing in the digital landscape of 2021: 1. SEO The first step in optimizing your website is search engine optimization. Even ....
5 Content Marketing Trends To Watch In 2022
Content marketing trends shift constantly. The impact of COVID-19 on digital marketing means that in 2022, content marketing will be used to increase brand recognition, demand, and revenue for businesses. ....
How to Reduce What You’re Spending on Marketing
Marketing is a must for most organizations. It's the only way to improve brand visibility, attract new customers, and ultimately expand your business. Admittedly, marketing is costly. Sure, you could ....
How to Keep Pace with Consumer Spend On and Offline
According to Digital Commerce 360, consumers spent $861.12 billion online in 2020, increasing 44% year-on-year. It's no surprise that virtual credit card swipes were rampant during the pandemic, as home ....
The Irresistible Offer: Increasing Conversion Rates
An irresistible offer is one that exceeds the monetary worth. For your ideal client, it's frequently owing to an enhanced value in brand perception. That said, how can you build ....
How to Find Instagram Influencers For Your Brand
Instagram comes to mind when you think of influencers. Because the platform's features and popularity allowed celebrities to share their lives and connect with their fans. This bond makes consumers ....
How Technology Impacts Online Advertising
Mobile phones and wearable devices are changing marketing. Brands struggle to interact with their audiences in real-time across all of these devices and create relevant marketing campaigns. Digital marketing is ....
10 Social Media Lead Generation Tips
The power of social media isn't limited to brand awareness and content engagement. Your social profiles can generate qualified leads that can be converted into sales. According to factoHR, nearly ....
8 Professional Social Media Mistakes to Avoid
If done correctly, social media marketing can make or break your business. Global social media users are expected to reach 3.43 billion in 2023, according to Hubspot. Most businesses understand ....
8 Creative Business Blogging Ideas That Will Resonate With Readers
1. Ask Your Audience What Matters To Them When in doubt, ask! Promote ideas for blog articles on your social media channels. Also, it increases social media engagement and helps ....
Easy Ways to Improve Your Facebook Business Page
A Facebook business page is a free way for businesses to increase their online visibility. Like a personal Facebook profile, a business page can send and receive messages, update statuses, ....
6 Email Marketing Tips for 2021
Email marketing has been and will continue to be a low-cost marketing strategy. After all, sending bulk emails is cheap, even if only a small percentage of recipients respond. But, ....
Things to Know about Social Media Branding
Social media marketing has benefited all businesses. This worldwide phenomenon provides an incredible platform for small businesses and brands to attract online attention, increase customer numbers, and increase sales. While ....
Why Digital Marketing Is All About Creating a Positive Customer Experience
Customer Experience (CX) expectations have shifted over the years as digital marketing has grown in popularity. With improved communication tools, customers have come to expect multi-channel engagement from brands across ....
5 Email Campaign Design Best Practices
The design of your email marketing campaign impacts your brand's image and the actions your subscribers take when they open it. The bottom line is that beautiful imagery attracts humans, ....