7 Ways to Maximize Your Profits

7 Ways to Maximize Your Profits

Nowadays, having high-quality products and services isn’t enough. You also need a strong marketing strategy to differentiate yourself from competitors and entice customers to choose you. In fact, many brands with mediocre products or services still succeed due to their excellent marketing strategies.

Investing in marketing has many advantages. It can help you reach a larger audience interested in your products and increase sales. It can also boost your brand’s credibility, making it easier to gain consumer loyalty.

Notably, there are many marketing strategies that use both traditional media such as TV, print and radio as well as more modern methods like social media. The hardest part of marketing, like everything else, is knowing where to begin. If this is you, don’t worry.

Here are some of the best ways to maximize your profit.

1. Organize yourself

A marketing strategy requires a plan. So you must make it. Begin with brainstorming sessions, themes, lists, and calendar targets. Your plan need not be big. What matters is that it benefits your ROI.

Try to think of what you want to say in 30 seconds about your brand, products, or services. Remember that this statement should be intriguing — another way to organize your plan to get feedback ahead of time. Your goal is to make a good impression.

2. Claim your business online

Whatever happens to a company, information about it is available online. You’d like to see and control what people read about you when they search for you. You can do this by searching your business using different browsers and claiming it by creating a business listing.

3. Have a website

Many people and businesses rely on it. So many potential customers will look up your business on Google. If you have a website, they can easily see what you offer.

You can create one yourself or hire a web development agency to do it for you. Unless they are a Google developer, be wary of people who guarantee top search engine rankings. If you want more features for your website, hire a pro.

When creating a website, focus on SEO and device compatibility. Google Analytics can also track your website’s traffic.

4. Advertise

Assume other methods aren’t enough. In that case, you should promote your company and differentiate it from competitors. Let people know how to contact you. It’s not one size fits all. So, figure out what works best for your company.

5. Make Use of Google Adwords

Google Adwords can help you target certain products or services. Choosing a few quality keywords is preferable to a large number of keywords. Google AdWords also allows you to set a budget and target location.

6. Use social media

Many people use social media every day. This is mostly Facebook. If your company does not yet have a Facebook page, now is the time to do so. A lack of a page may be costing you many opportunities. People of all ages are using social media.

Not surprisingly, many of their relatives, friends, and former colleagues are present. Simply put, being visible on social media can reach new audiences.

7. Give away coupons or free samples

This attracts followers. Satisfied customers will return and tell their friends and family about their positive experience. You can also start asking friends and family for help promoting your business.

8. Increase community awareness and build a network

Joining business and community associations is one way. Anything that engages your company will help. Building networks is a great way to start marketing and get other business leaders’ attention. Networking also allows you to gain new contacts, referrals, and exposure for your business.

You can support charitable events and programs. You not only promote your business, but also your community. Promotional items with your company’s name, logo, and contact information can also be given away. T-shirts work well for this type of free walking marketing.

Tag: 7 Ways To Maximize Your Profit in Business

3 Key Essentials for Your Email Marketing to Succeed

 

Consumers prefer email marketing over other marketing channels because it is convenient and easy to use. Use this platform to attract, convert, close and delight buyers. Your company’s email strategy can make or break you.

Depending on how well you use three key elements of an email marketing strategy, you can either help or hinder your business goals.

Let’s examine them one by one.

1. Frequency

Nobody wants ten daily subscription emails. No matter how brilliant, useful, or accurate the content is. Sending too much information will annoy your leads. Even if they read it, they’ll eventually get annoyed and unsubscribe.

To avoid losing contacts, ask for their preferred email frequency and rely on your metrics. Don’t just focus on your open rate; track your click-through rate as well. Your leads’ actions will show how engaged they are.

While every industry and situation is unique, a weekly email marketing cadence is a good place to start. This builds a relationship with your subscribers that can become a habit. Too little frequency can lead to sporadic cadence that irritates recipients. If you don’t send an email for too long, even opt-in subscribers may report you as spam.

2. Relevance

While subscribers may be annoyed by your email frequency, they will be more so if your content is irrelevant to their interests and needs.

Relevance is a tricky concept because it depends on the consumer’s knowledge, stage in the buying process, and timing. You need to know your audience to know what content they want.

You need to know what they want from you, which is often determined by their buyer journey stage. Is it time to buy? Are they after valuable data? Is it to solve a problem? Can you solve that issue?

Every industry has two types of buyers: “now” buyers who are moving down the purchase funnel, and “future” buyers who may need or want your product in the future. Relevance is important to future buyers because it builds brand trust and keeps them coming back to you when they’re ready to buy.

Time is everything. Achieving relevance means delivering the right content at the right time.

3. Action

We get emails at home, work, and on the go. We may read an email right away, but other times we must submit a form, watch a video, or visit a website. Reduce or streamline required actions to make it easier for contacts to complete at any time.

Make your offers simple. If you give your customers too many options, they won’t buy anything. This is true in the physical world. For example, Sheena Iyengar of Columbia Business School set up two tasting booths for a brand of jam. One table had six flavors, the other 24.

Less people came to the six flavor booth, but 30% bought a jar of jam, compared to only 3% at the 24 flavor table. These customers were too perplexed and overwhelmed to buy.

Buying from a booth is similar to opening an email and clicking through to an offer. To be successful, your email campaigns must achieve both. Your offers will be easier to choose for your email subscribers if they are personalized and concise.

It’s time for brands to bargain with customers

The rise of digital channels has enabled customers to expect more from their favorite brands and businesses. Customers want 24/7 access to brands, but they also want more control over their shopping experience. Recent research from Facebook and Boston Consulting found that during the 2020 holiday season, two-thirds of global consumers tried to message a company.

Customers want it, but businesses are slow to adopt technology that allows them to respond to customer messages at scale. Many of these businesses still rely on old-school marketing: one-way, high-frequency communications that give customers little or no control over their brand experience. Marketing without personalization often produces offers that aren’t relevant to their customers. Even though over 80% of consumers say they are more likely to buy when a brand offers a personalized experience.

Marketing the same way in the digital age is outdated. Luckily for brands, conversational marketing is the answer. Conversational marketing encourages customers to actively start a dialogue with a brand, wherever and whenever they want. While this may seem daunting for a small business, tools like omnichannel conversation APIs and chatbots allow businesses of all sizes to engage in conversational marketing.

Less Control, More Trust

The use of conversational marketing allows customers to easily understand their options and make informed purchases. This is a big change in marketing, but customers will still want control.

A true two-way dialogue with brands is a good start. To increase loyalty and sales, brands will have to give up even more control to their customers in the future. Customers should be able to customize offers and explore alternative products and services.

Those who do not work to strengthen their relationships with existing customers may lose trust in a brand. So, where do you start?

Firstly, be human and try to emulate the type of service a customer would receive in a physical store. Changing the tone of your messages to match a specific customer’s voice will enhance their experience and make them feel unique. Using a customer’s name, purchase history, preferences, or other key insights can help shape an offer or message. Brands that value existing customers will build stronger, more trusting relationships with them.

While having a dedicated customer service agent type out personalized messages to each customer may seem ideal, most businesses cannot afford this. Back to conversational marketing, low-code AI chatbots are essential for mass personalization. These bots can appear as live agents on any mobile channel and initiate conversations with customers rather than simply responding to their queries. For example, by asking a customer if they’re interested in a special offer via Instagram DMs, these bots can shift the power balance to the consumer in one short message. As a result, the customer can control the conversation and tailor the experience to their own interests (just like in-store), increasing the likelihood of a repeat purchase.

Leveraging Conversational Marketing

The new direct marketing is conversational. It increases customer engagement and experience by facilitating conversations between brands and consumers. Rather than price or product, today’s consumers reward loyalty based on experience.

To achieve true conversational marketing, marketers must abandon preconceived notions about campaign design and customer targeting in favor of personal preferences. To build trust with customers, brands must relinquish control and let customers drive the sale. A little power can go a long way. Now is the time to invest in marketing technology that supports this new customer experience standard.

Brands gain trust and loyalty when customers feel empowered. This approach helps brands deliver great experiences and strengthen relationships with existing and potential customers. As a result, businesses will be able to differentiate themselves from competitors in terms of customer engagement and loyalty.

6 Ways Data Can Help You Improve Customer Service

Everywhere there are customer service and workplace mantras. The most common is “The customer is always right”. Another is John Maxwell’s “Teamwork makes the dream work”.

But what actually fuels such mantras?

Data is perhaps the best fuel. In 2020, every person generated 1.7mb of data per second, providing a massive amount of data on customer behavior that can inform future business decisions.

If used correctly, data can help transform customer service. Here are six possible benefits…

Improve service efficiency

Similar to the previous point, some customers prefer faster transactions and interactions while others prefer a more guided process. These preferences can shift depending on the situation. Understanding these needs is critical to customer retention.

A contact center helpdesk, for example, can use different call tree templates depending on the situation. This can save customers time by avoiding repetitive automated instructions on how to reach specific business expertise.

Data from CRM systems can help determine which call trees to use in a contact center.

Preferably, customers prefer to call a department and then be directed based on their inquiry? Do they want an overview? Do they want a tree that focuses on their most common queries? Getting these right could make or break your customer service.

Provide a tailor-made service

Making recommendations based on a customer’s past behavior is now standard online. Consider how data is used to recommend new videos and shows to watch on video streaming websites like YouTube and Netflix. These data-driven algorithms can help viewers curate their viewing lists.

RPA and machine learning can help you tailor your service to your customers’ needs. RPA bots can automate tasks by following set conditions or rules. They can help fill out forms or calculate. With more human input, RPA can be trained to perform these tasks more precisely.

RPA bots can now benefit from machine learning. Instead of promoting the most popular content, machine learning helps replicate more human characteristics. This could reveal which users viewed certain keywords the most frequently or for the longest time. So you can improve your customer service.

Remove flawed subjectivity

Internal debate can be beneficial when making business decisions. Updating your customer service team on the latest software testing news and expert insight can help inform the work that goes into your latest software update.

A range of cognitive biases that influence our decision-making can be reduced by using data. Given the human mind’s vulnerability to these biases, the value of data-driven decisions is undeniable.

Even customers don’t always know how to express their desires. Studying their actions is more important than feedback. According to Salesforce research, 73 percent of customers expect companies to understand their needs and expectations, but only 51 percent believe customers do.

Ineffective or misleading feedback is not the only source of discrepancy, but it does support the idea that studying customer behavior is more beneficial than customer satisfaction surveys (CSATs).

Aid your employees in aiding customers

As the world’s leading data collector, it’s no surprise that Google uses data to improve internal processes. Their People Analytics team studied what made a great manager and team.

You may have more immediate or specific business needs. The best way to promote a new service to your customers may require training. For example, directing customers to new FAQ videos may help your ticket volume KPIs. Regardless, data-driven decisions can empower customer service teams.

Free-up resources

As previously stated, call trees can help contact centers be more efficient. Using IVR (interactive voice response) technology, some queries can be handled without ever speaking to a live agent. Online chatbots are a similar story.

This could allow agents to focus on other tasks like training or software testing. The increased focus on other needs can increase customer satisfaction, creating a positive cycle for a business. Similarly, high-street stores do not require constant staffing if their online channels are easily accessible and equally useful.

Best of all, these strategies aren’t just for big corporations. Small business call centers can be easily implemented using VoIP (Voice over Internet Protocol) solutions, and there are many advantages for businesses of all sizes.

Remove obstacles

Data can help remove potential obstacles that can arise when releasing new product lines or software updates.

Using data to understand your distribution capabilities may help you avoid supply issues. For example, supply issues exacerbated by a global semiconductor shortage hampered Sony’s Playstation 5 launch.

While Sony has plenty of data, why not use it to better understand customer demand and supply chain capabilities?

Finally

Ultimately, data-driven decisions help you understand your customers and improve customer service.

From there, you can improve internal processes, provide more resources to support teams, and eliminate cognitive biases in decision-making. Those internal changes may not directly affect your customers, but they will benefit your business.

5 Email Marketing Campaigns That Retain Clients

 

Email is used by over 4 billion. Statista predicts 4.5 billion by 2024. Email marketing has a huge reach. That’s why more companies are using email marketing to reach customers.

If you aren’t using email marketing to retain customers, you are missing out. The good news is that you can start now.

Keeping existing clients is crucial. You want to keep them coming back to you. The question is, are you keeping enough of your current clients?

To help you increase customer retention, this article includes five email marketing campaign examples. But first, let’s understand why you need to retain customers.

Why Retention of customer Is Vital

You already know that email marketing works well for customer retention. With the right strategy, email marketing can help build a brand’s reputation and trust.

But who cares? Customer retention is critical because it is easier to sell to a willing audience. Existing customers have already checked the “willing” box.

They only need a push. You can send it via virtual fax. Or you can use dedicated customer retention strategies.

Promotional offers are a great way to keep customers. Sending old customers promotional offers via email is a great way to increase sales.

Best Email Marketing Campaigns to Retain Customers

To improve the effectiveness of your email marketing campaigns, you must apply a key principle. Your customers’ emails can be personalized using CRM software.

You can use AB testing examples to pick the best subject lines. Now that you know that, here are the best campaigns to increase customer retention:

User-Generated Email Content Campaigns

User-generated content includes unboxing videos and reviews. Relevant user-generated content includes reviews of your products. You can send these testimonials and reviews to customers via email to keep them coming back. Community stories make user-generated content email marketing even easier.

You can also target certain audiences. Inspire your audience to share your content on social media and other modern communication platforms. You can control the message in user-generated content by sending tailored emails. And the right message can easily gain customer loyalty.

Thank You Email Campaign

A thank you message shows your customers you care. It shows you value their business and care about them. Send thank you notes after every first-time purchase.

It may not be feasible to thank customers for every purchase. But you can thank them after every 5-10 purchases.

Thank you gifts and coupons are nice. Send a thank you gift immediately after a customer makes their first purchase. You decide what to give as a gift, but make sure it’s something the customer will like. You don’t want to appear desperate to keep the customer. Such gifts can harm your email marketing.

Incentive Email Campaigns

An incentive email is a great way to keep customers coming back. An incentive email campaign involves sending customers irresistible offers. For example, you can offer discounts on your project planning tool subscriptions. Customers who were considering free trials from competitors will now consider your tools because they are cheaper.

You can also reward loyal customers who spend a lot of money with you. Rewarding loyalty breeds more loyalty. When customers see that they can earn rewards, they will work harder to get them. Your company’s customer retention will improve as a result of increased loyalty.

Re-Engagement Email Campaign

Re-engagement emails keep customers informed about previously viewed products and services. If a customer expresses interest in VoIP, you can send them an offer about your best VoIP routers. Your email will describe the benefits of the routers and urge the customer to buy them immediately.

Re-engagement emails can address customer issues and offer solutions. Use re-engagement emails to update customers on new products. Finally, sending a reminder about a special offer is a good use of re-engagement emails. They are the best way to retarget customers and keep them in the loop.

Review Request Email Campaigns

Better customer engagement with review request emails. You use review request emails to solicit customer feedback on your goods and services. Customers will appreciate the opportunity to provide feedback via review request emails. Customers will feel valued and that you care about their well-being.

You can also reward customers for leaving reviews. Offer discounts on your call center services for small businesses to customers who provide helpful advice. Customers will be more inclined to provide valuable feedback if they believe it will benefit them.

But don’t just collect opinions for the sake of it. You must improve them to better serve your customers. It’s best to keep customers happy. If they’re happy, they’ll keep doing business with you.

Software Email Lookup Tools to Assist You in the Search for Email Addresses

 

HeadReach

By searching for email addresses using HeadReach, you can find the email address you’re looking for by name, company, or website. In addition, you can use the advanced search feature to search for jobs based on their job titles. Once you’ve narrowed down your search to a specific candidate, you’ll be able to find their first name, email address, and social media profile. The e-mail addresses will be saved in your contacts list for future reference. Finally, this email lookup tool includes a log that allows you to easily access all of your searches without having to log in.

Email Hunter

This entertaining email finder software will uncover a diverse range of email addresses. Furthermore, it will describe some of the derivations where it was able to recover the data. Above all, this is a well-executed application. Additionally, it is a Chrome extension.

There are free searches and paid plans available with the Chrome extension. The paid version starts at $49 per month and goes up to $99 per month, with a maximum monthly cost of $399.

Anymail Finder

The most amusing feature of this app is that it suggests email addresses based on email pattern analysis. All you have to do is click on the email search toolbar in your Chrome browser’s toolbar to get started. From this page, you can look up someone’s email address either by their name or by visiting their company website. Anymail Finder will then guess the email address and allow you to replicate it with a single click.

However, there is something you should be aware of when using this email lookup tool. It will be more difficult to use this email finder if you are looking for addresses that have a variety of different patterns in them.

sellhack

This useful browser extension tool allows you to search for up to ten email addresses per month for free using your browser. It examines public sources in order to discover the email address of anyone. This email finder is compatible with the following browsers: Chrome, Safari, and Firefox.

Datanyze Insider

If you use Chrome or Firefox as your default browser, Datanyze Insider will automatically collect email addresses whenever they become available online. Additionally, it will call out their names. That’s not all; it also checks for the presence of potentially malicious email addresses. The program then searches for the most active email addresses and displays a link to the exact address where the address can be found.

This email address search tool is available in a free version as well as a paid subscription plan.

Clearbit Connect

First and foremost, it is a Chrome extension for Gmail. Second, it is a legitimate email finder software that can be used to look for any email address. Third, this Chrome extension will provide you with addresses within seconds of installing it.

In order to locate someone’s email address, all you have to do is type in their company tag along with their job title or first name. Once it has pinpointed an email address, you can draft an email to that individual with a single click.

Findthat.Email

The email service advertises itself as “The Yellow Pages of Email.” It is easy to use, and it also has a Chrome extension available. If you are prospecting for new business, you can make use of it. HR professionals who are headhunting for potential candidates will be able to contact them much more quickly as a result of the tool. As a result, it is considered to be one of the best email finders.

What makes this Chrome extension so effective at locating the email address you’re looking for is its simplicity. The website Findthat.email employs algorithms that search through 20 different sets of data in order to locate accurate email addresses. When it comes to identifying the address, there is no room for error. This translates into lower bounce rates.

Datanyze Insider

If you use Chrome or Firefox as your default browser, Datanyze Insider will automatically collect email addresses whenever they become available online. Additionally, it will call out their names. That’s not all; it also checks for the presence of potentially malicious email addresses. The program then searches for the most active email addresses and displays a link to the exact address where the address can be found.

This email address search tool is available in a free version as well as a paid subscription plan.

The Most Effective Tools and Methods for Finding an Email Address

 

Technology has, without a doubt, transformed every industry in the twenty-first century. Almost every aspect of the communication industry, in particular, has undergone transformation. Whatever the case, one element has remained dormant: e-mail address information. But has technology progressed to the point where it can assist you in locating someone’s email address?

Many businesses are grasping at straws when it comes to figuring out how to find email addresses that will help them grow their business and prosper. Still, you might want to write to your friend, but you accidentally deleted his or her email address from your computer. What are your plans? Why not experiment with mindless Googling? What is the best way to find emails on the Internet?

1. To conduct free searches, make use of Twitter’s advanced email feature

While you’re on Twitter, you can also take advantage of its search capabilities. It turns out that a significant number of people include their email addresses in their Twitter posts. These addresses can also be ciphered by replacing “@” with “at” and “.” with “dot,” but you can find an email address by searching for the first name and email symbols or the relevant words in the email address. You can also search for things on Twitter based on the symbols that are used for email addresses and see what comes up.

2. To find email addresses at a large scale, use Content Explorer

You can use Content Explorer to find the email address and contact information of bloggers while conducting a search for them as part of a promotional or link-building campaign for your company. If the author’s name is mentioned in an article, the email lookup tool can be used to extract a list of article titles, URLs, and author names from the article. From there, you can attempt to create an email address using the name and domain address as starting points.

3. Make an effort to establish a personal connection

Have you come across a contact form or a generic [email protected] email address? Send a straightforward message through the contact form, in which you request personal contact information.

Don’t forget to include a reason for your request. It is interesting to note that it is the word “because” rather than the word “please” that elicits a favor from others.

4. On Twitter, ask for a contact person’s email address

If the person you’re interested in has a Twitter account, why not use your charm to send them a message asking for their email address? Of course, as with the first point, be courteous and inform them as to why you wish to communicate with them via electronic means. In order to do this, you must have some form of contact information on hand beforehand. In this particular instance, the account on Twitter is at issue.

Let’s face it: email is ideal for both personal and formal communication, but the specific goal you are attempting to achieve is critical.

5. Sign up for their e-mail distribution list

Your person of interest may have an online presence that lacks contact information or a form to use to reach out to him or her. If they have a newsletter, there is a good chance that they do not send it using a no-reply address. Consider subscribing using a different email address; you don’t want to end up with a subscription that you don’t need cluttering up your personal or work inbox.

6. Put your best guess to the test

Regardless of whether you used Content Explorer or if you know the name of your potential contact, you can simply try and guess their address. In the worst-case scenario, your email service will respond to the email instead of the person you have interest in communicating with. You can accomplish this can without the use of any email finder software.

For example, if you’re trying to find business email addresses, the people you want to contact are most likely to have email addresses that are a combination of their first and last names or an initial — a name email like [email protected] or [email protected] — rather than a combination of their first and last names or an initial.

7. Make use of email search services

If you’ve exhausted all of your options and still haven’t located the email address, any contact information, or whatever it was you were looking for, you can try using email address lookup tools to find the information you need.

Marketing ideas for 2021

 

We’re finally making progress against the pandemic; it’s the ideal time to make a fresh start.

The time has come to dust off your marketing strategy and get back on track with your long-term goals if your marketing has been in crisis mode for the past year or more. The following are nine things you can do right now to enhance your marketing efforts.

1. Look over the content of your website

Is all of the information on your website current and accurate? Is there any content on your blog posts that is out of date or no longer relevant? Perform a content audit to create a comprehensive inventory of the content on your website, and delete or update anything that does not meet your quality standards.

2. Clean up your email distribution lists

By going through your email subscriber list, either manually or with the help of a list scrub service, you can increase the effectiveness of your email marketing by ensuring that all contacts are accurate, up to date, and actively engaged.

3. Evaluate your social media marketing efforts

Is your company concentrating its marketing efforts on the most appropriate social media platforms? Are you utilizing the appropriate types of social media content to increase engagement with your audience? Have you made any modifications to your Facebook marketing strategy in order to take advantage of Facebook’s new policy regarding content from business pages? Consider what you are doing on social media and whether or not it is producing the results you desire.

4. Make changes to your About page

This page is one of the most important on your website because it should inform your visitors about who you are and what you do while also assisting them in developing a sense of trust in your company. Make certain that your About page leaves a positive impression on visitors to your site before publishing it. Is it a true representation of your story? Do you know of any significant changes that have occurred at your company that are not mentioned on the About page? Is it necessary to update any of the years or statistics?

5. Keep an eye on your online reputation

Is it possible for you to learn what your customers are saying about you? Online reviews are becoming increasingly popular as a tool for purchasing decisions, which means your company’s online reputation can make or break your business. Make use of your spring cleaning as an opportunity to clean up your online reputation.

6. Take a look at your branding

Your company’s brand is a detailed identity that defines how your company appears to employees, competitors, and the rest of the world at large. Carry out a quick review of your website and marketing materials to ensure that your company’s image and goals are accurately represented, and that no outdated versions of your logo or brand colors are still being used.

7. Check the speed of your website

Is your website loading as quickly as it should be? Using a free page speed tool to determine whether your site is performing as well as it should and providing the best possible user experience can prevent visitors from abandoning your site and causing Google to downgrade your search rank by as much as one second.

8. Double-check that you’re still targeting the appropriate keywords

When you first started developing your website, you most likely had a list of keywords in mind that you wanted to target. However, when was the last time you took a look at that list of yours? In addition to identifying new keywords to target, a keyword audit and some keyword research can also help you determine whether some of your target keywords are seeing a decrease in search volume, allowing you to adjust your content accordingly.

Holiday Marketing Tips for Your Business

 

Is your marketing ready for 2021 holiday season? Follow these tips to get your business holiday-ready and maximize holiday sales.

Online shopping/Ecommerce

Due to the pandemic, two-thirds of consumers still plan to do most of their holiday shopping online in 2021, according to eMarketer. According to Adobe Analytics, online sales will hit a record $189 billion in November and December.

Preparation before the shopping season ensures maximum sales and customer satisfaction.

How easy is it for customers to find what they want on your ecommerce website? Is the checkout process quick and easy? Find and fix any bugs before the shopping begins.

  • Check website performance: Most ecommerce sites see increased traffic during the holiday season; make sure your website infrastructure and web hosting provider can handle the expected increase.
  • Make sure your site is mobile-friendly: by 2020, mobile sales will account for 44% of all holiday ecommerce sales. Verify that your website is mobile-friendly, with easy-to-click buttons and a mobile-friendly checkout process.
  • Inventory: Examine your stock levels for major shopping holidays (see below) and any special sales. In 2018, on the busiest holiday shopping days, 3% of online shoppers received out-of-stock messages, costing retailers an estimated $484 million.

Website Content

The holiday season brings unique challenges and opportunities—don’t miss out on providing helpful content to your customers. There’s probably a way to create holiday content that relates to your industry.

  • Research holiday trends in your industry and ask your customer-facing employees what concerns, issues, plans, and goals your target audience has during the holiday season.
  • Update holiday images: Update any photos or visual elements on your site with holiday themes.

Social Media

Social media’s playful, informal nature makes it ideal for testing new holiday marketing ideas and fostering a sense of community and holiday cheer.

  • Create a festive atmosphere on your social media pages to get your followers shopping mood. Consider seasonalizing your profile photos, adding holiday colors or imagery to your regular visuals, and posting holiday-themed product photos.
  • Promote holiday events: Now is the time to start telling your followers about your holiday events and building excitement.
  • Create content: Having new holiday content on your social media pages keeps customers engaged and checking in regularly. Try posting a holiday series like “12 Deals of Christmas,” daily gift ideas, or employee holiday traditions, recipes, or crafts.
  • Enable messaging: According to a LivePerson survey, 77% of holiday shoppers would spend more if they could message an associate. Set up Facebook Messenger for your business now and start engaging with customers and promoting holiday sales and events.

Email

Email is a great way to connect with existing customers and reengage inactive ones during the holiday season.

Make your most loyal customers feel appreciated by sending them an email with a special offer, an invitation to a party, or a discount.

  • Send holiday emails: Thank your customers for their business and share some of the year’s highlights.
  • Get in the holiday spirit: Share holiday thoughts, tips, recipes, or photos from your team with your customers.
  • Encourage customers to refer friends and family by offering a free gift or discount for each referral.
  • Make it simple: Send an email highlighting your site’s “most popular” gifts, with a link to purchase.

SEO

Holiday shopping searches will be high in the coming weeks, and you want your site to rank high in those searches. Improve your website’s SEO to improve your search ranking.

  • Use keywords: If you have an ecommerce site, include keywords like “seasonal,” “holiday deals,” “Black Friday,” “Cyber Monday,” and “gifts” in your website content.
  • Optimize for local search: Make your business more visible to local shoppers by optimizing your Google My Business listing, getting listed in local directories, and monitoring your online reputation and reviews.
  • Post accurate business information: Verify your business’s address, phone numbers, and hours, including any special holiday hours.
  • Consider a holiday PPC (pay-per-click) campaign to capitalize on holiday shopping searches.

How to Boost Your Email Click-Through Rates

You want recipients to open your email and then click a link to make a purchase, download content, or schedule an appointment. According to the 2020 Email Effectiveness Report, 55% of marketers say the most effective metric to measure email marketing campaign success is CTR (click-through rate).

According to a Campaign Monitor report from 2021, the average email click-through rate in the US is 2.6%. If your email CTR is higher than the average, your email campaign is probably relevant and motivating recipients to act.

How do you get email recipients to click on a call to action after reading the email content? Use these email marketing click-through-rate tips.

1. Make emails responsive

It’s vital to design marketing emails that are easy to open and read on mobile devices. A mobile-friendly responsive design will generate 15% more clicks.

2. Focus on value

People are busy and distracted, so show them what they will gain by clicking a link or taking action right away. Describe the benefits of your products or services and how they differ from your competitors.

3. Make use of a strong call to action

Make sure your call-to-action button has compelling text like Shop Now, Claim Your Coupon, Learn More, or Sign Me Up. See also this list of 75 calls to action.

4. Try sending at different times

GetResponse claims that click rates don’t differ much between weekdays and weekends. But the time of day matters. It was found that emails are most clicked at 3 a.m., 6 a.m. and 11 p.m. Because every email marketing list is unique, make sure to test the best days and times for your business.

5. Use triggered emails

According to a GetResponse report from 2020, triggered emails have an average click-through rate of 6.8%, compared to 3.6 percent for autoresponder emails (like welcome emails) and 2.1 percent for email newsletters. If you don’t already send triggered emails, consider adding them to your arsenal for higher click rates. A special offer or discount may help to encourage clicks if you already use triggered emails.

6. Touch their emotions

Choosing whether or not to click a link in an email is often driven by emotions. Use emotional triggers in your email messages to get more clicks. Fear of missing out on a deal or opportunity (scarcity), excitement about something new or exciting, or belonging to an exclusive group can all be emotional triggers.

7. Add a video

A video in a marketing email can boost click rates by 66%. Don’t embed the video in the email. A video thumbnail or screen grab with a link to your company’s YouTube channel or a video landing page on your website instead.

8. Modify email content

The real opportunity with personalization is in developing unique email content for each target audience segment, such as product recommendations based on past purchases or images customized to the subscriber’s location.

9. Make Use of a call-to-action button

A call-to-action button stands out more than a simple text link in an email. Campaign Monitor found that using a button rather than a text link increased click-throughs by 28%.