Instagram comes to mind when you think of influencers.
Because the platform’s features and popularity allowed celebrities to share their lives and connect with their fans.
This bond makes consumers trust the influencer’s product recommendations.
Like when a friend or family member recommends a product.
In fact, 63 percent of consumers trust product reviews from influencers more than brand reviews.
However, without the right influencers, your campaign will lack authenticity and credibility, resulting in a negative ROI.
This guide will teach you how to find the best Instagram influencers for your business.
Why you need Instagram influencers
Instagram is one of the best platforms to reach your target market, with over 1 billion monthly active users.
Influencers are people who already have a following that may overlap with your target demographic.
Finding the right influencers is critical to your strategy because they are your ideal customer’s link.
Also, 60% of users say Instagram informs them of new products.
Instagram influencers are very effective at bringing new products to people’s attention.
These creators’ influence is so strong that they can make a brand famous overnight.
Collaborations with Instagram influencers can help you reach new audiences.
But first, you need to find Instagram influencers with a similar audience.
Finding the right influencers for your brand and niche is easy.
Then, instead of a short-term campaign, build a long-term partnership.
Because if one campaign is successful, why wouldn’t you want to continue this partnership?
Ways to find Instagram influencers
Let’s look at the best ways to find Instagram influencers.
Before you start looking for people or searching online, decide what you want to achieve.
This will help you find the best influencer and collaboration for your campaign.
Consider these objectives:
- Boost sales
- Promote a product launch
- Get content for paid ads.
- Boost referrals
- Boost downloads
Choose the right influencer
Knowing your goals will help you find the right influencer for your brand.
Here are some considerations for your Instagram influencers:
Influencers vary in size. Specifically:
Influencers with 50,000–500,000 followers
Macro influencers: 500,000-1,000,000 fans
Mega-influencers: 1–5 million fans
Celeb influencers: 5 million fans
The bigger the influencer, the more costly it is going to be.
Notably, gaining more followers isn’t always the best option.
Influencers with 100,000+ followers are preferred by 88% of marketers. While 35% prefer people with 10,000 or less followers.
More intimate connections with their followers allow smaller Instagram influencers to convert better.
Conversely, bigger influencers have massive reach, but the campaign may not be profitable due to the cost of collaboration.
The engagement rates of your influencers are probably the most vital.
If a candidate has many followers but few likes, shares, or comments on their posts, it either means that people are uninterested or that the followers are fake.
In either case, your campaign will fail.
Influencer fraud can be avoided by looking at engagement and asking for content analytics.
Influencers connect your brand to your target demographic.
So you must research the creators and content that your target audience enjoys.
Obviously, each influencer’s audience is distinct.
Just because two influencers share a niche doesn’t mean your promotion will work.
So look at your market and the influencer’s audience.
Examine your clients
The best influencer campaigns are genuine to the audience.
Also, it should be clear that the person is not just being paid to promote the products.
This aspect is more vital than many realize. Your collaboration’s authenticity may determine its success.
90 percent of consumers say authenticity is important when choosing brands.
So, your best brand influencers are already your customers.
Look at your Instagram followers first to find influencers.
Continue browsing until you find someone who meets your criteria.
While you wait, email your customers to let them know you’re looking for collaborators.
Tags are widely used by Instagram creators.
As a brand, you can search for relevant hashtags and top influencers.
Using the right hashtags should allow you to see the top influencers posting at that time.
Look for hashtags like #fitness, #fitnessmotivation, #nutrition, etc. if your niche is fitness.
Go through the content and see who matches your criteria.
Find similar influencers
Instagram suggests similar accounts when you follow one.
This is based on what people do.
Using this feature requires you to follow influencers.
Examine as many bios and content as you can.
This is a great way to find similar influencers.
Make use of Google
If you’re here, you’ve probably Googled “finding Instagram influencers.”
You can also find top influencers on Google for most niches.
Simply search for “top [your niche/industry] influencers”.
Usually, the most popular influencers are found.
This method, however, excludes many potential brand-friendly influencers.
So use these lists as a starting point for research, not decision making.