Social media marketing tools help you with all aspects of social media and digital marketing. Things like social media monitoring and analyzing data from multiple accounts are examples of automation. You can use major social media tools to schedule posts, monitor mentions, run ads, and analyze your strategy.

Listed below are some of the best and most effective social media marketing tools for increasing brand awareness and audience engagement.

1. ContentCal
2. Ingrammer
3. Sprout Social
4. Agorapulse
5. SocialOomph
6. Khoros
7. Buffer

1. ContentCal

ContentCal is a social media marketing tool for teams that helps with content creation and publishing. It allows you to easily create visual content calendars and approval flows.

This tool’s key features are:

• It has over 2000 app integrations and a visual content calendar.
• Offers good customer service.
• It is very affordable for small and large marketing teams.

2. Ingrammer

Ingrammer is an Instagram marketing tool. This tool aids in content curation and competitor research. You can schedule feed posts, images, Carousels, and Stories in Ingrammer. Using the download feature, you can save videos from Instagram, Facebook, and Twitter for reuse.

3. Sprout Social

Sprout Social is a social media marketing tool that helps you make genuine connections. It’s a collaborative platform for smarter social media communications.

Features of this social media marketing tool:

• Users can manage multiple social media profiles.
• Sprout Social provides a 30-day trial.
• Sprout Social helps you start, join, and maintain social media conversations.

4. Agorapulse

Agorapulse is a social media management tool for businesses and marketing teams. It helps you develop meaningful connections with your social media fans.

Features of this social media marketing tool:

• Customizes content for each social media platform
• You can reschedule your posts as needed.
• You can plan your posts.
• Consolidates your social media responses

5. SocialOomph

The social media marketing tool allows businesses to automate tasks across social media platforms and blog posts. Businesses and marketers use this social media marketing tool to increase online marketing engagement and results.

This social media marketing tool’s key features are:

• This tool allows users to manage their social media accounts from one place.
• You can schedule blog posts, tweets, Facebook and LinkedIn shares with this tool.
• The Personal Suite plan is free and allows you to search for influential Twitter accounts.

6. Khoros

With Khoros, businesses can effectively connect with customers via social media. This social media tool allows you to automate content publishing and monitor brand mentions.

It has the following features:

• Centralizes marketing campaigns, content, and responses.
• Khoros’ online communities’ help you better interact with your customers and provide information they seek.
• This includes social media sites, mobile apps and communities.

7. Buffer

Buffer is a social media marketing tool that helps you easily post content on social media. It can schedule all of your posts to go live automatically. The Buffer browser extension allows users to post content while browsing.

This social media marketing tool’s key features are:

• You can analyze your social media posts to see what changes you can make to improve their performance.
• It saves you time by allowing you to schedule posts on Twitter, Facebook, Instagram, LinkedIn, and Pinterest.