If done correctly, social media marketing can make or break your business. Global social media users are expected to reach 3.43 billion in 2023, according to Hubspot. Most businesses understand the value of social media marketing, but few realize how many social media mistakes can harm their brand’s growth. In this article, we discuss 8 social media mistakes to avoid to ensure campaign success.
1. Focusing on the wrong social media platform
It’s easy to start with the platforms you know. You know their layouts and how they work, but you may be missing connections. Also, committing to too many platforms may overwhelm you with creating unique content for each.
Each social media platform caters to a specific group. LinkedIn, for example, has a target audience. This platform is for professional networking and B2B marketing. If your business relies on networking, not using LinkedIn could jeopardize your social media strategy.
Other platforms, like TikTok or Snapchat, are less formal and attract a younger crowd. This could benefit your business if your target demographic is aged 20-29. You could lose a lot of potential customers if you ignore their age.
Find out where your potential customers hang out online.
2. Ignoring Your Feedback
Not responding to customers who comment on your posts is a social media faux pas. Building a brand community is one of the main goals of social media marketing. Interacting with your audience is important, whether positive or negative.
Responding to comments allows you to have a one-on-one conversation with your readers.
that lasts a lifetime. It shows you care about your customers’ questions and concerns instead of just saying “Thanks for your comment!” Your audience will care more about your brand if they see you care.
Be friendly but professional as more people comment on your professional social media accounts. A rude, negative comment can be difficult to ignore, but you must remember your brand’s values and be an empathic voice that consumers want to hear.
3. No Social Media Strategy
Unleash the power of social media to reach your target audience. It’s easy to waste time and energy on professional social media accounts. You need a following or you’ll be posting into a void with no results.
Your social media strategy should include a target audience, content schedules, social media audits, and competitor research. It will help you to align your social media and business goals. You are not alone in feeling overwhelmed. Many businesses hire marketing firms to help them succeed.
Make a social media strategy to avoid costly mistakes that could sink your entire campaign. It’s best to start researching social media now.
4. Misuse of Brand Voice
Choosing a brand voice for social media can be difficult. Too formal and you risk boring people, while too casual and you risk offending people with certain jokes or annoying them. Remember that you are working on business accounts, not personal ones.
Every time you post, you develop your brand voice and gain followers. Consider this: What message do you want your audience to receive? Do you want to inspire and educate? Maybe you want to be inventive. It’s best to find your vibe and stick with it. Consistency is important so your brand voice is consistent across all platforms.
Consider your brand’s overall personality and how you want to communicate it to your audience before posting on social media. A bad tone can cost you likes and followers.
Also, keep in mind that social media is a great way to engage with your audience. It’s all about connections. Using content to show consumers your brand’s playful side can help them get to know you better. Your brand can be humanized with personal anecdotes, photos, and videos.
Memes are a popular method for companies. A lot of them are funny and relatable. This is a good reason to find out what your target demographic likes. Creating engaging content for your audience on social media can be a lot of fun. You don’t want to come across as a faceless corporation.
Write a joke or two, and talk to your followers like friends. Nowadays, people want to know companies personally. Showing your brand’s human side encourages followers to interact! In the words of HubSpot, “surely there’s value in being a lovable brand?”
6. Ignoring Automated Posting Tools
“Social media automation is the process of using automated tools to improve your social media presence through content curation and scheduling social media posts in advance,” says HubSpot. When you have a solid social media strategy and multiple accounts for your business, it’s best to automate. All posts and scheduled content will be organized and tracked in one place.
The idea of automating your posts and then forgetting them isn’t feasible. Consider human errors and website or app bugs. Choosing the wrong date or time for your post can harm your brand, especially if your business solely relies on these tools. The audience will doubt your posts from that point on. For example, scheduling a sale or event for a week ahead of time and posting early could cost you a lot of business.
Having a second set of eyes or checking your automated posting tool once a week can help you avoid this social media blunder.
7. Ignoring Trends
It helps to keep an eye on social media trends to see what people want. This can also inspire you to create relevant and unique content for your target audience.
the top ten reasons people will use the internet in 2021. The third reason is to keep up with current events. Keep in mind that what worked last year may not work today. This mindset allows you to connect with your audience and build your business’s credibility. If you don’t keep up, you may miss out on valuable business connections.
8. Regular Posting
Posting regularly on social media is smart, but don’t overdo it. This can quickly irritate your audience, leading to unfollows. It’s not required to post every time you have something to say. Spamming everyone’s accounts is a big social media mistake.
Too much posting can lead to lack of creativity. People will notice when you post strategically and with thought and effort. Your followers will look forward to your posts. But posting constantly throughout the day may make them lose interest, affecting your brand. People admire a wise speaker. When planning your social media strategy, research a posting schedule for your company so you can post strategically.
Social media is a tool like any other. A successful campaign requires research, customer service, and maintenance. Avoid these blunders when planning your post and have fun!