Content marketing trends shift constantly. The impact of COVID-19 on digital marketing means that in 2022, content marketing will be used to increase brand recognition, demand, and revenue for businesses. Most marketing experts believe that creating and marketing quality content is the most important aspect of your business.
1. AI-Powered Content Marketing Strategy
AI-powered content marketing is the hottest new trend in content marketing. The creation of objective and informative content by AI appears to be quite efficient. Some of the world’s top businesses and brands use AI to write sales reports and descriptions.
A.I. will continue to improve, assisting content marketers and creators in producing and promoting high-quality content Especially for long-form written content like blog posts, AI may become the primary content creator.
2. Personalized Content
Any successful business’s marketing strategy should include personalized content. Customers will engage with your company more if you provide personalized content and relevant information. Personalization of content in 2021 goes beyond simply using the customer’s name in emails or phone calls. In the coming years, AI will improve data analysis efficiency.
A.I. can help businesses choose the best email template for each customer, create content and text that is tailored to their needs, and improve content selection in the future Adapt artificial intelligence by using AI-powered software to enhance content personalization.
3. Creation of Video Content And Use of Live Video
Video content, especially live video, is one of the best forms of digital content. Content creators use video to create content. Brands clearly use video in content marketing and benefit from it. Every day, millions of videos are created and shared on social media.
Live video is a sub-category that has proven to be successful for some brands. Live video is unscripted, unlike pre-recorded video. In addition, Live video is an engaging form of content that can be used to interact with users, thus providing a good user experience.
4. Voice Search
Voice search has grown steadily since 2018, but it will explode in 2021 and beyond. One-quarter of the global population already uses Google voice search on their phones, according to Microsoft.
As part of their content strategy for 2021, businesses should start optimizing all content for voice search. So, rather than just using keywords like “best pasta recipe,” consider asking “how to make the greatest pasta” or “what is the best pasta recipe.”
5. Clear And Interactive Content
Blog posts are informative and long-form content. While long-form content works well in organic search, will users read it if it is new and ranks on the first page of a search engine? With so much new content and so little time, reaching and engaging today’s consumers is difficult.
Several brands are turning to clear and engaging content to increase engagement with their target audience. Interactive content encourages two-way communication and encourages users to actively participate. Brands must provide engaging content to keep consumers’ attention.
Q&A-style content allows users to learn more about a topic of interest, difficulty, or problem, while also having fun reading and interacting with it.