Email Marketing Metrics That Matter
1. Delivery Rate This metric is important for tracking the health of your email list. A high delivery rate means you've reached your target demographic. If your delivery rate is ....
Category: Email Marketing
Email Marketing is Still a Customer Engagement Workhorse
While consumers have never had more ways to interact with brands, many still prefer the tried and true method of email marketing. With so much focus on social media, SMS ....
4 Customer Data Issues That Can Hurt Sales
Retailers can now use AI-based personalization to access vast amounts of customer data. You can create personalized customer experiences using customer data. Data capture through upselling and retention has changed ....
Influencer Marketing Content Repurposing
Influencer Marketing Content Repurposing We've all heard it: reuse, reduce, recycle. Know that this advice extends beyond aluminum cans and plastic water bottles? You can repurpose influencer marketing content to ....
3 Key Essentials for Your Email Marketing to Succeed
Consumers and Marketers prefer email marketing over other marketing channels because it is convenient and easy to use. Use this platform to attract, convert, close and delight buyers. Your company's ....
5 Email Marketing Campaigns That Retain Clients
Email is used by over 4 billion. Statista predicts 4.5 billion by 2024. Email marketing has a huge reach. That's why more companies are using email marketing to reach ....
Marketing ideas for 2021
We're finally making progress against the pandemic; it's the ideal time to make a fresh start. The time has come to dust off your marketing strategy and get back on ....
Holiday Marketing Tips for Your Business
Is your marketing ready for 2021 holiday season? Follow these tips to get your business holiday-ready and maximize holiday sales. Online shopping/Ecommerce Due to the pandemic, two-thirds of consumers still ....
How To Boost Your Email Click-Through Rates
You definitely want your recipients to open your email as soon as they see the title or subject, and then click a link to make a purchase, download content, or ....
Survey email ideas
Include a promotional offer Everything is straightforward – incentives are enticing and continue to work. This will increase involvement and encourage your subscribers to take the time to give their ....
What you need to know about Video Email Marketing
When asked how they would prefer to learn about a product or service, 69 percent of consumers stated they would prefer to watch a short video rather than read an ....
Automated milestone email
A milestone email is one that is sent to congratulate subscribers on a special occasion such as their birthday, subscription anniversary, or another significant date. They're excellent for establishing brand ....
Stunning eCommerce Email Design Tips
Obtaining opt-ins is only the beginning of the process. When you start trying to figure out how to keep your audience loyal and engaged over the long term, the true ....
How to Use Lead Capture Forms to Get More Leads
What is a lead capture form? A lead capture form is a form with one or more fields for leads to fill out. And a CTA button. The form itself ....
How to convert website visitors into leads
What occurs when a visitor lands on your landing page? What strategy do you have in place to convert those visitors to leads? How can you optimize your current conversion ....
What Great Email Design Looks Like for Nonprofits In 2021
What does a great email design in the nonprofit sector look like? Is it about form or about function? Which is more important: style or substance? A well-designed email can ....
What Your Email Marketing Goals Should Look Like in 2021
Email marketing is always changing, but the events of 2020 have caused greater disruption than typical in the marketing world. It is incumbent to marketers to respond in a timely ....
Using Data to Tailor the B2B Email Marketing Experience
Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns. Whether you’re tracking general metrics like open and click-through rates or want ....
Is Email Marketing a thing of the past?
For more than two decades, email marketing has been a staple of every marketer's job. For any type of organization, this has evolved over time into an essential component of ....
The Most Effective Email Marketing Campaigns for Customer Retention
To increase the effectiveness of your email marketing campaigns, you must adhere to some principles. You can segment and personalize your email content for your customers using CRM software. You ....