What is a lead capture form?
A lead capture form is a form with one or more fields for leads to fill out. And a CTA button. The form itself may be buried behind that button, but you select whether or not to use it. A page with only one CTA button is usually cleaner and less scary.
Lead capture forms are perfect for providing any type of time-sensitive offer. They are synonymous with lead capture pages.
Why use lead capture forms?
It’s the last step in the lead generation process. Once you have that information, you can contact and nurture your leads. For this reason, marketers use lead collection forms whenever possible.
Users that sign up for your mailing list are already interested in your product or service. In such circumstance, your emails are more likely to be opened than emails sent to a cold list. A high-quality lead is one who has clicked on your ad and is on your lead capture page.
Another incentive to use lead capture forms is the added value they provide. You make it simple for your visitors to interact with your brand and access all of your valuable content. Lead capture forms and pop-ups are great for developing lead magnets since they grow your mailing list while engaging your users.
Your landing page will not increase sales or engagement without a lead capturing form or pop-up. It doesn’t tell users what action to take or what your page is about. The user’s journey across your page is incomplete, like ripping out the last chapter of a book. No form, no CTA, no conversion. It’s best not to start this cycle.
What makes lead capture pop-ups and forms work?
While listing vital aspects, we will also try to comprehend their purpose. Let’s take a closer look at a high-converting lead capture form. Prepare to learn some tried and reliable methods!
1. A catchy title
Use big, attention-grabbing headlines. Make your title twice or three times larger than your supporting content. Try to convey your offer’s core without employing ambiguous analogies or descriptions.
The fewer words the better.
First, describe what your audience will gain by providing personal information. Always make it clear what they’ll get after clicking “Submit” or any other CTA. People want to learn new ways to enhance their job, shopping, or personal lives, so make sure you offer something worth subscribing to.
It doesn’t require much effort; just mention it in the supporting text.
But what about constructing lead magnets to give valuable material in return for email addresses? Offering a free eBook, guide, or report will increase opt-ins and curiosity.
3. The human approach
For long forms, explain how all that info can help you design a better offer for your leads. You can make your form more personable and less dry by including images and names of your team members.
Your help text will sound better if it is kind and encouraging, which will encourage completion of your form.
5. Great visuals
Using real, authentic photos will help you elicit an emotional response from your visitors. We chose an example where the background image perfectly matches the offer’s core premise. They provide a whole new approach to work remotely, and actual photographs look much more realistic than a blank background.
Also, notice how they underline the three key benefits of their service immediately underneath the CTA button. They basically summarize their offer and encourage users to convert immediately.
6. A strong call to action
When crafting language for your lead capture form and CTA button, use actionable terms like “Get your free account” and avoid ambiguity. Using active verbs encourages visitors to try your product. A bold claim or a strong guarantee will cause them to pause and consider what you have to offer. The trick is to avoid clickbait.
The optimal spot to promote benefits like “Free trial” is directly under your CTA, where the decision is made. Adding these gives your leads confidence and removes obstacles to saying yes.
Following that is a forceful call to action with an email example. A user may simply see their usual email by clicking on the link below the CTA button. To eventually persuade your leads, give them a sneak preview of your offer.
7. A good number of fields
This one’s tricky. Of course, fewer is better because people become bored with interminable forms and rarely complete them, but there are exceptions. Make sure you get enough data for segmentation and customisation.
In this case, the caterer asks many inquiries to fully understand their potential clients’ needs. So they can contact them and deliver highly relevant information without wasting time.
The importance of being honest and truthful with your leads is often ignored. Consider Clickflow. Instead of promising to supercharge and rocket their website to the Moon, they simply explain how their service works, eliciting even more trust! The vow not to sell users’ data seals the deal.
Since everyone is employing lead generation tactics and trying to generate sales, radical honesty is a good way to stand out. Just remind your audience that your marketing efforts are helping them find the most appropriate information or solution.