Include a promotional offer
Everything is straightforward – incentives are enticing and continue to work. This will increase involvement and encourage your subscribers to take the time to give their thoughts.
This is precisely what Rifle Paper Co. does in their email data survey. They consider every part of their campaign: they define the purpose for writing, the expected time required to finish the survey, and, most importantly, they provide a 15% discount on the purchase as a reward.
However, your incentives should not always revolve around money and discounts; inject some excitement and pleasure into the survey-taking process. Flywheel, for example, invites users to participate in a survey in exchange for a chance to win a T-shirt.
Set expectations
Your audience will enjoy it if you inform them of the amount of time they have to respond to your questions. As a marketer, you, too, would not be thrilled if your customers waved you off halfway through a survey simply because it was too boring or lengthy.
For example, MobileMonkey included a survey in their welcome email and focused on the CTA to emphasize how little time it takes – less than a minute.
Show all questions in the email
One reason people may abandon your survey is their reluctance to navigate to another page and provide their comments. Expose the entire questionnaire in the email and allow users to fill it immediately.
Taylor Stitch does this in their post-purchase email. They request feedback on the overall happiness with the acquired item, as well as its size, quality, and style. Users need not enter anything – they simply need to press the enticing responses — and, most significantly, they are to do so directly from their inbox.
Do the one-question survey
As an alternative to the previous point, do a micro poll to ascertain whether or not your subscribers enjoyed your content. Simply insert a thumbs up/down or happy/sad emoji anywhere in your email to solicit feedback from your audience.
Even though a one-question survey may not appear to be particularly insightful, it can reveal some vital information about your emails. For instance, if you design a redirect survey, participants can be sent to a Google form to specify their ideas following selecting the appealing alternative.
Airbnb, for example, sends a satisfaction survey email to their customers to ascertain how their engagement with the company’s customer care went. They enquired about the user’s likelihood to promote the service to others, and when clicking on an appealing score, the user was sent to a page in which they were asked to justify their selection.
AWeber, for its part, created a footer survey to which users may respond by clicking on the enticing emoji.
Go creative
Is it necessary for each and every survey to be business and marketing-related? We scream “No!” You can use surveys to add a sense of pleasure and relaxation to your marketing routine. Allow your users to take a break and think about something other than purchases.
Take inspiration from WYR’s emails. After subscribing to their emails, new users receive a weekly would-you-rather survey along with the results of prior editions.
Thus, survey emails are an unquestionably powerful email marketing approach. And they are simple to execute and can assist you in achieving your marketing objectives.