Email Marketing Metrics That Matter

Email Marketing Metrics That Matter

1. Delivery Rate

This metric is important for tracking the health of your email list.
A high delivery rate means you’ve reached your target demographic. If your delivery rate is low, focus on building a strong subscriber list.
Delivery Rate = Delivery Rate = (Number of emails sent – Number of emails bounced) ÷ (Number of emails sent) x 100
Adding an email subscription form to your home page is the most common way to grow your list. Apply double opt-in to increase its integrity.

2. Open Rate

A high open rate indicates that your subscribers read your emails.
It’s the most accurate way to assess your subject line’s efficiency. So, check and adjust it frequently.
Open rate = (Number of emails open) / (Number of emails sent – Number of emails bounced) x 100
How to improve: Perform A/B testing on your subject lines. You can learn a lot about people’s motivations and how to best inspire action by constantly A/B testing and reviewing open rates.

3. Bounce Rate

Hard and soft bounces are the two types of bounces. Soft bounces are usually caused by a server malfunction. Incorrect or non-existent email addresses cause hard bounces.
A high bounce rate reduces source credibility, sending your emails to spam. And losing reputation as a sender can be difficult to regain.
Bounce rate = (number of emails bounced / emails sent) x 100
E-mail your previous six-month open rate subscribers. Also, avoid spam words to reduce the number of spam emails.

4. Conversion Rate

The conversion rate is the number of people who clicked and then did something.
For example, you sent an email inviting your subscribers to a Halloween sale.
The campaign’s conversion rate indicates how many people clicked on the link and bought something.
Calculate: Email conversion rate = (Number of people who took action / total emails sent) x 100
What to do: Put compelling copy in the button or link that takes readers to your website. Make those buttons big and colorful.
Keep the CTA short and sweet. Give your subscribers a sense of urgency to increase conversions.

5. CTR

The percentage of recipients who click on your email’s links.
CTR tells you how likely people are to engage with your email’s content. It also shows their interest in your company.
CTR = (number of emails clicked / number of emails delivered) x 100
Organize your lists by topic to maximize CTR. It may entail more emailing. But it will also increase website traffic and reduce unsubscribes.
Limit the number of links or action buttons if you aren’t promoting a sale or sharing resources. Ensure you only use CTAs for the most important things.

6. Total ROI

This metric shows how much profit you made per dollar invested. If a campaign’s goal is profit, calculating ROI is critical.
Email earns $38 for every $1 spent, according to 2020. Email marketing is the most effective digital marketing strategy, with a 3,800% ROI.
Overall ROI = (Revenue – Campaign Cost) / (Campaign Cost) * 100
What to do: Categorize your list. Marketers claim that segmenting email campaigns increased revenue by 760 percent.
Also, customize. Customization increases email CTR by 14% and conversions by 10%.

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