Obtaining opt-ins is only the beginning of the process. When you start trying to figure out how to keep your audience loyal and engaged over the long term, the true battle begins. Because there are so many potential touchpoints you can make, from saying “hello” to new subscribers to re-engaging passive users, there is no shortage of opportunities to engage your audience.

Let us demonstrate how an eCommerce email design and copy can help you nudge your potential and existing consumers in the right way with effective email marketing strategies.

eCommerce email design tips

Visuals and copy work hand in hand in eCommerce email design; as a result, we must take both into consideration in conjunction with one another. The appropriate visuals will help to magnify your message, whilst poor graphics will simply serve to detract from it. Even the most gorgeous eCommerce email design will be harmed by poor language, which is also true in the opposite direction.

In order to make your eCommerce emails stand out from the crowd, you must adhere to the following golden standards.

• Create subject lines that are succinct and to the point.
• Maintain high-quality photos and avoid pixelation whenever possible.
• Instead of using stock images, create your own photos and graphics.
• Include videos in your emails to sell products or to explain key features in greater detail.
• Follow the guideline of “one email, one call-to-action.”
• Make your CTA buttons stand out from the rest of the page.
• Avoid using long paragraphs in your emails and make sure they are mobile-friendly.
• Maintain brand consistency by making sure your email design is easily recognizable to recipients.
• Make use of dynamic, user-centric language, and make it stand out with bold typefaces.
• Remove any distracting factors that are interfering with your ability to communicate effectively.