5 Email Marketing Myths to Avoid
Email marketing has been around for a long time, so opinions on what works and what doesn't have developed. But, as the digital marketing landscape has evolved, some old truths ....
Category: Content Marketing
Email Marketing as Seen by AI
Email marketing is one of the most effective methods, and email marketing platforms often use automation and AI to maximize results. It is an easy way to analyze data and ....
Email Marketing and iOS Update
Retailers today use every marketing channel available, from paid search to email and direct mail. Consider the retailer who uses Facebook ads to increase brand awareness and sales. Facebook's targeting ....
Email Marketing Metrics That Matter
1. Delivery Rate This metric is important for tracking the health of your email list. A high delivery rate means you've reached your target demographic. If your delivery rate is ....
Email Marketing is Still a Customer Engagement Workhorse
While consumers have never had more ways to interact with brands, many still prefer the tried and true method of email marketing. With so much focus on social media, SMS ....
5 SEO Basics to Increase Website Traffic
Modern business relies on search engine optimization (SEO). If you sell online, you can't grow your customer base if you're on page 7. Studies have shown the importance of SEO, ....
4 Customer Data Issues That Can Hurt Sales
Retailers can now use AI-based personalization to access vast amounts of customer data. You can create personalized customer experiences using customer data. Data capture through upselling and retention has changed ....
Retailers Make Some Costly Mobile Marketing Mistakes
Mobile marketing strategy is becoming increasingly important in retail plans as consumers spend more time on mobile than any other form of media. Nearly half of consumers increased their use ....
5 Tips for Spotting a Social Media Influencer
Before diving into the world of influencer-generated content, you must first understand what a social influencer is. Depending on your industry and goals, you can identify a social media influencer ....
Influencer Marketing Content Repurposing
Influencer Marketing Content Repurposing We've all heard it: reuse, reduce, recycle. Know that this advice extends beyond aluminum cans and plastic water bottles? You can repurpose influencer marketing content to ....
3 Key Essentials for Your Email Marketing to Succeed
Consumers and Marketers prefer email marketing over other marketing channels because it is convenient and easy to use. Use this platform to attract, convert, close and delight buyers. Your company's ....
It’s time for brands to bargain with customers
The rise of digital channels has enabled customers to expect more from their favorite brands and businesses. Customers want 24/7 access to brands, but they also want more control over ....
5 Email Marketing Campaigns That Retain Clients
Email is used by over 4 billion. Statista predicts 4.5 billion by 2024. Email marketing has a huge reach. That's why more companies are using email marketing to reach ....
Marketing ideas for 2021
We're finally making progress against the pandemic; it's the ideal time to make a fresh start. The time has come to dust off your marketing strategy and get back on ....
Holiday Marketing Tips for Your Business
Is your marketing ready for 2021 holiday season? Follow these tips to get your business holiday-ready and maximize holiday sales. Online shopping/Ecommerce Due to the pandemic, two-thirds of consumers still ....
How To Boost Your Email Click-Through Rates
You definitely want your recipients to open your email as soon as they see the title or subject, and then click a link to make a purchase, download content, or ....
Survey email ideas
Include a promotional offer Everything is straightforward – incentives are enticing and continue to work. This will increase involvement and encourage your subscribers to take the time to give their ....
What you need to know about Video Email Marketing
When asked how they would prefer to learn about a product or service, 69 percent of consumers stated they would prefer to watch a short video rather than read an ....
Automated milestone email
A milestone email is one that is sent to congratulate subscribers on a special occasion such as their birthday, subscription anniversary, or another significant date. They're excellent for establishing brand ....
Stunning eCommerce Email Design Tips
Obtaining opt-ins is only the beginning of the process. When you start trying to figure out how to keep your audience loyal and engaged over the long term, the true ....