Email marketing is one of the most effective methods, and email marketing platforms often use automation and AI to maximize results. It is an easy way to analyze data and develop a strategy that will help you achieve your ROI goals.
If you know how to use AI in your email marketing campaigns, it can greatly improve your brand’s marketing strategies.
Time is your ally
We’ve all read articles promising to teach us the ins and outs of email marketing. That doesn’t mean there’s a one-size-fits-all solution for when to send an email. Here comes AI.
Analyze your data with AI. Your previous email marketing campaign data can help you figure out the best timing.
Your email marketing campaign typically has three stages – or three different types of campaigns that result in a result:
- A campaign where you can send your prospects wish lists and guides.
- The “last-minute deals” campaign, where you can use FOMO to highlight a limited-time offer.
- Emails thanking you for your purchase, offers and additional discounts.
But, again, typical. AI can help you create a brand-specific email marketing campaign strategy. Maybe your audience doesn’t want a post-purchase email. Sometimes people don’t open emails before 2 p.m. on Mondays!
Data will help you see the above quirks, allowing you to make better decisions.
Personalization is vital in all email marketing campaigns, as it increases CTR, open rate, and other important metrics.
Generic emails are more likely to be ignored or deleted. Experian claims that personalized emails can increase click-through rates by 133%. Leaving money on the table means no personalization.
Investing in machine learning software to “train” your AI can mean the difference between an okay open rate and a high conversion rate.
Analyze your data and offer special deals to your loyal customers. Contingent customers are more valuable than new customers. According to Accenture, 91 percent of consumers prefer brands that provide relevant personalized offers and recommendations.
Offers that are extended to the friends and family of your most valued customers are a great way to create tailored offers, increase website traffic and CTR, and gain more trusted prospects.
With your data, AI software can create a personalized, optimized email with personalized content, offers, copy, and images.
Subject lines are probably the most important part of your email marketing strategy.
The subject line of your email attracts a prospect. So it must stand out in a crowded inbox, entice the prospect to open it, read it, and act on the CTA.
Using AI, you can quickly analyze all of your previous email marketing campaigns, segment your market, and determine the best subject lines for your audience.
Sure, creativity is vital. Not to mention, a proper toolset will help you determine the subject line that is best for your brand and niche. A subject line tester can help you increase email opens by leveraging data.
Remember that a bad subject line can be ignored or worse, marked as spam. You can use AI to create subject lines based on previous data, determine what enticed email opens in the past, and target each user.
Finally, AI allows for more “penetrative” email campaigns by retargeting prospects.
Assume we have an abandoned cart. With AI tools, you can see which parts of your audience respond better to emails sent immediately after abandoning the cart, and which ones need more time to decide.
Retargeting emails with discounts, free samples, or free shipping are guaranteed to increase conversion rates.