Mobile phones and wearable devices are changing marketing. Brands struggle to interact with their audiences in real-time across all of these devices and create relevant marketing campaigns. Digital marketing is ....
Email marketing has been and will continue to be a low-cost marketing strategy. After all, sending bulk emails is cheap, even if only a small percentage of recipients respond. But, ....
The design of your email marketing campaign impacts your brand's image and the actions your subscribers take when they open it. The bottom line is that beautiful imagery attracts humans, ....
Why don't online retailers have an abandoned cart program? The holiday season is a make-or-break time for many retailers. Why not contact customers who add items to their virtual shopping ....
How can you ensure your emails are opened (and read)? Continue reading to learn about lookbook's email tactics and must-have email types: Multimedia Technology has made email marketing more dynamic ....
Gmail and other ISPs are making email delivery more difficult. The recipient's primary inbox may not even see your emails due to improved spam filtering algorithms and features like Gmail's ....
It's a tiny arrow in the right-hand corner of images. If you're an email marketer who strives for email perfection, you'll want to disable the Gmail image download button. It ....
Bulk text message services enable businesses to use one of the most innovative customer engagement tools. Text message marketing allows even small businesses to stay current and competitive. SMS marketing ....
Retailers today use every marketing channel available, from paid search to email and direct mail. Consider the retailer who uses Facebook ads to increase brand awareness and sales. Facebook's targeting ....
While consumers have never had more ways to interact with brands, many still prefer the tried and true method of email marketing. With so much focus on social media, SMS ....
Modern business relies on search engine optimization (SEO). If you sell online, you can't grow your customer base if you're on page 7. Studies have shown the importance of SEO, ....
Retailers can now use AI-based personalization to access vast amounts of customer data. You can create personalized customer experiences using customer data. Data capture through upselling and retention has changed ....
Mobile marketing strategy is becoming increasingly important in retail plans as consumers spend more time on mobile than any other form of media. Nearly half of consumers increased their use ....
The rise of digital channels has enabled customers to expect more from their favorite brands and businesses. Customers want 24/7 access to brands, but they also want more control over ....
Is your marketing ready for 2021 holiday season? Follow these tips to get your business holiday-ready and maximize holiday sales. Online shopping/Ecommerce Due to the pandemic, two-thirds of consumers still ....
You definitely want your recipients to open your email as soon as they see the title or subject, and then click a link to make a purchase, download content, or ....
Include a promotional offer Everything is straightforward – incentives are enticing and continue to work. This will increase involvement and encourage your subscribers to take the time to give their ....
Obtaining opt-ins is only the beginning of the process. When you start trying to figure out how to keep your audience loyal and engaged over the long term, the true ....
What does a great email design in the nonprofit sector look like? Is it about form or about function? Which is more important: style or substance? A well-designed email can ....
1. Continuously ask for email addresses You may feel as though this is an endless search... and you are correct. You must ask for email addresses from worshippers, guests, and ....