9 tips for church email marketing campaigns

1. Continuously ask for email addresses

You may feel as though this is an endless search… and you are correct. You must ask for email addresses from worshippers, guests, and everyone else you encounter on a continuous basis. This is the only method to ever grow your email list.

If you have a website (which you should! ), include a subscription form for collecting visitors’ names and email addresses. Give them a reason or two to sign up (for example, “weekly insights on the Bible”) and keep the form as simple as possible.

Additionally, you can get email addresses via forms hosted on or linked from your Facebook, Twitter, or other social media platforms. Inquiring in person or via a flyer displayed on the church bulletin board is OK as well, but ensure you have specific permission before enrolling anyone!

2. Send emails regularly

Consistent message delivery is a critical component of any successful email strategy. This is not to say that you should send emails daily… Unless, of course, that is your strategy or a component of your plan. However, you should be sending emails on a consistent basis that your parish will learn to expect.

Parishioners will not forget about your church if you provide regular messages. Indeed, many will look forward to your “Wednesday devotions” or “weekly highlights” if you send them regularly.

Over time, individuals may even request to contribute to specific emails. Allowing them is entirely up to you and your church leaders, but this is a wonderful approach to collect content reliably and maintain a consistent sending schedule.

3. Add images to your emails

Have you recently returned from a mission trip to Honduras with your church group? Have you recently heard the children’s bell choir perform at a senior living facility? Has the church organ recently been painstakingly restored to its former state?

Include those wonderful, motivating photos in your email correspondence. People enjoy seeing photographs, particularly of people they know. Additionally, images may be used to break up huge blocks of material and keep subscribers reading for longer periods of time, which is a significant benefit.

4. Make sure your content is relevant and succinct

Emails are frequently skimmed rather than thoroughly read. As a result, ensure that your content is succinct. Include bullets and headers to assist those who scan emails in retaining key information, such as the date of the forthcoming bake sale or who is next in line to serve as an usher at Sunday church.

Additionally, you should strive to keep your emails’ content relevant and church-related. While there is no wrong in providing parishioner recipes at the bottom of each newsletter, a whole email dedicated to recipes may not be as appealing.

5. Add links to content on your website or social media pages

Through the use of links placed throughout your email, you can direct users to other websites. Want to direct your parishioners to a fresh YouTube video? Consider whether an article on your blog is pertinent to your most recent email. Include a link and a call to action encouraging readers to check it out. This boosts the amount of time visitors spend seeing your content, which increases their total engagement with your church.

The majority of email marketing tools allow you to track how many people click on each link. This can assist you in making long-term judgments regarding the types of links to include, based on which ones receive the most traffic.

6. Make your emails mobile-friendly

As an increasing number of people check their emails on mobile devices, ensure that your emails are mobile-friendly. This can be accomplished by utilizing a responsive email template — that is, an email template that adapts its layout automatically to the screen size on which it is displayed.

If you’re unsure whether your current emails appear properly on smartphones and tablets, ask members of your congregation to lend you their devices for testing. While it may take some time to polish your template, your open rates will undoubtedly reflect your efforts!

7. Write exciting subject lines

What should your email subject lines be? You may forget about just referring to each one as “Church Newsletter”: some studies have discovered that the term “newsletter” can significantly decrease open rates, and this also says nothing about the substance contained within!

You should strive to write subject lines that are both engaging and succinct, as mobile visitors only see a limited number of characters in their inbox. Consider a compelling question such as “What did Jesus say about jealousy?” or succinct, such as “Important dates for May church events.”

8. Remind readers of upcoming church events

Are you holding a special bake sale or time of worship? Or is the Easter Egg Hunt coming up in a few weeks and volunteers are needed? Remind readers numerous times through email prior to the event. Thus, they will have numerous opportunities to add the events to their calendars.

9. Celebrate church milestones and success stories

Bear in mind that a church is a microcosm of the surrounding community. Your congregation, guests, and supporters should always be informed of milestones, success stories, and pleasant occurrences.

It is not boastful to state that you raised a specific amount of money for a local charity or that a child was born to a couple married in your parish last year! These can assist strengthen your church’s sense of community and even attract visitors who are eager to witness the fruits of your efforts in person.

Leave a comment