10 Social Media Lead Generation Tips
The power of social media isn't limited to brand awareness and content engagement. Your social profiles can generate qualified leads that can be converted into sales. According to factoHR, nearly ....
8 Professional Social Media Mistakes to Avoid
If done correctly, social media marketing can make or break your business. Global social media users are expected to reach 3.43 billion in 2023, according to Hubspot. Most businesses understand ....
8 Creative Business Blogging Ideas That Will Resonate With Readers
1. Ask Your Audience What Matters To Them When in doubt, ask! Promote ideas for blog articles on your social media channels. Also, it increases social media engagement and helps ....
Easy Ways to Improve Your Facebook Business Page
A Facebook business page is a free way for businesses to increase their online visibility. Like a personal Facebook profile, a business page can send and receive messages, update statuses, ....
6 Email Marketing Tips for 2021
Email marketing has been and will continue to be a low-cost marketing strategy. After all, sending bulk emails is cheap, even if only a small percentage of recipients respond. But, ....
Things to Know about Social Media Branding
Social media marketing has benefited all businesses. This worldwide phenomenon provides an incredible platform for small businesses and brands to attract online attention, increase customer numbers, and increase sales. While ....
Why Digital Marketing Is All About Creating a Positive Customer Experience
Customer Experience (CX) expectations have shifted over the years as digital marketing has grown in popularity. With improved communication tools, customers have come to expect multi-channel engagement from brands across ....
5 Email Campaign Design Best Practices
The design of your email marketing campaign impacts your brand's image and the actions your subscribers take when they open it. The bottom line is that beautiful imagery attracts humans, ....
4 ways marketing can help with pricing
Marketing, and in particular the team responsible for creating and sending messages to your customers, has a wealth of data that can help your product team make the best promotional ....
4 Unexpected Benefits of Email Marketing Automation
While a successful email campaign has many components, email marketing automation is arguably one of the most critical. Using email automation to deepen customer relationships and drive sales helps your ....
How to Send Perfectly Timed “Abandoned Cart” Emails
Why don't online retailers have an abandoned cart program? The holiday season is a make-or-break time for many retailers. Why not contact customers who add items to their virtual shopping ....
Introducing Email Lookbook for Spring/Summer 2021
How can you ensure your emails are opened (and read)? Continue reading to learn about lookbook's email tactics and must-have email types: Multimedia Technology has made email marketing more dynamic ....
3 Email Marketing Must-Haves to Tackle the Evolving Inbox
Gmail and other ISPs are making email delivery more difficult. The recipient's primary inbox may not even see your emails due to improved spam filtering algorithms and features like Gmail's ....
How Do Email Screen Readers Work?
With a screen reader, people with visual or cognitive impairments can access content on their devices. It speaks text, images, page structure, and other elements. A screen reader user typically ....
7 Common Rendering Issues in Outlook HTML Emails
Why does Outlook frustrate email developers? Let's learn how to code Outlook HTML emails by looking at the most common rendering issues and solutions. This isn't an exhaustive list of ....
Email Accessibility in Dark Mode: Coding Hints
For most developers, email's dark mode is a well-known issue. Many coders appreciate the aesthetic and believe it gives our eyes a break. Putting aside personal preferences, there is still ....
How to Stop Gmail’s Image Download Button from Appearing in HTML Emails
It's a tiny arrow in the right-hand corner of images. If you're an email marketer who strives for email perfection, you'll want to disable the Gmail image download button. It ....
How to Ping an Email?
Pinging an email address in Windows 7, 8 and 8.1's Command Prompt console verifies its validity. Once you have the domain's MX records, you can connect to the domain's mail ....
How Does Email List Verification Software Help You?
Are your email campaigns stagnant or worse, non-existent? One of the main reasons could be the quality of your email leads or subscribers. Your email deliverability will likely suffer if ....
How Effective Is Email Scrubbing?
Effective email marketing can generate more engaged leads and higher conversion rates. But it can be pointless if your mailing lists aren't up to par. Engagement can improve a sender's ....