How to Build a Content Resource Center

How to Build a Content Resource Center

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Increasing the number of backlinks pointing to your website is a great way to boost your search engine rankings.

Want to establish your company or brand as an authority in the eyes of your target audience?

Most websites can benefit from creating a content resource center, and this is one of the best ways to get started.

As a guide to help you get started, here are some tips for creating, managing, and organizing a content hub that your audience will find and use.

  • Select the Assets You Wish to Incorporate
  • Assign a category to every piece of content that you create
  • Make it Simple to Find Resources
  • Make the Resource Center and its subpages as effective as possible
  • Put Your Best Content at the Top of the Page
  • It’s time to narrow your focus
  • Let Others Know About Your Resource Page
  1. Select the Assets You Wish to Incorporate

The assets you have to offer will make your resource center unique, and this will likely reflect the resources that your target audience will find the most useful. Make a list of all the digital content you have at your disposal, and then narrow it down if necessary. However, since this is your primary source of information, having as many as possible is highly recommended.

  1. Assign a category to every piece of content that you create

In many content hubs, users are unable to search based on the type of content (e.g., video, webinar, eBook, etc.). For example, “marketing strategy videos” vs. “videos” are more likely to be searched for.

Every piece of content you add should have a category assigned to it, so that users can search for it easily.

  1. Make it Simple to Find Resources

Once you’ve categorized your content, you’ll want to make it easy for users to find what they’re looking for. When visitors type in a search term at the top of your resource page, related resources will appear.

  1. Make the Resource Center and its subpages as effective as possible

On-page SEO is critical for increasing the number of people who can find your content library through search engines. This helps search engines understand and rank your content because it ensures that your page contains the metadata, optimizations, and other recommendations.

  1. Put Your Best Content at the Top of the Page

It’s also important that your most popular or recently updated resources appear at the top of your resource center page. As a result, visitors are encouraged to look around and discover new things while also receiving suggestions for further reading. Create a visual layout for this content using tile, like the HubSpot example, in order to increase engagement.

  1. It’s time to narrow your focus

If you stick to a single theme, creating a content resource hub will help you establish credibility and trust. HubSpot is a good example of a company with a dual emphasis on business and marketing. HubSpot is now a destination on the web for these topics because of this, and this helps guide future content development.

  1. Let Others Know About Your Resource Page

You need to get the word out about your resource page in order to start getting links back to it. Whenever possible, look for blogs where you can leave a comment and link to another site. It’s also a good idea to make social media posts about your resource center in order to get the word out about it and get people to share it.

 

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