- Too Many Users Trying to Access the Server
- Information Design Issues
- Meta-Tag
- Source of Traffic
- Some Missed Technical Glitches
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Too Many Users Trying to Access the Server
A high number of users simultaneously accessing a website can cause disruptions and prolonged periods of downtime. If a website suddenly goes down, the most likely cause is a clogged server, which should be checked first. The website may not be able to handle the traffic even if it has enough capacity. In this case, you need to make sure your site can handle a sudden influx of visitors without experiencing any downtime.
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Information Design Issues
Your inbound and outbound link strategies, as well as the structure of your website, are essential. Check the site’s structure on a regular basis to make sure it’s stable. Make sure to check for broken and internal links regularly. Check to see if any recent changes to the design are to blame for the uptick in abandonment.
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Meta-Tag
Site traffic can drop if the Meta tag is removed or changed inadvertently. Google reads the Meta tags to figure out what a page is about. Google’s ranking factors heavily on the relevance of Meta tags. See if the Meta information for your site has been changed or removed. If that checks out, head on over to Google Analytics to find out if the drop was due to unnatural, unpaid, or unsocial traffic. Examine your AdWords campaign to see if it is to blame for the drop. Check your robots.txt, sitemap.xml, SSL, etc. if the traffic is organic.
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Source of Traffic
When traffic drops, it could be an indication of an SEO problem. It’s possible that you made changes to your site but forgot to notify search engines so they could index the new content. It could also shed light on why a particular search engine changed the way it indexed your website. Be sure to check your sponsored content as well. If it is falling without a corresponding reduction in the advertising budget, it is likely that the ads are no longer having the desired effect.
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Some Missed Technical Glitches
The traffic drop could have been caused by mysterious technical issues. Fix these problems by using easily accessible testing resources. Locate them immediately, whether they are 404 errors, slow page loads, or missing/incorrect on-page SEO. After you’ve mastered the fundamentals, you can move on to more advanced techniques like A/B testing, user experience (UX), heat mapping, etc. Finding and fixing technical issues is crucial to keeping traffic flowing smoothly.
