Best Practices to keep an engaged email list

Best Practices to keep an engaged email list

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Getting Rid of Subscribers Who Aren’t Active

Email addresses that are no longer used by subscribers are removed from the list. Listed below are a few of the many reasons why an email address may become inactive:

  • For a specific reason, the email address has been changed.
  • It is no longer possible to reach the email address.
  • It has been decided to disable the email address.

Consistently verifying your email list for inactive subscribers can help you keep it organized and ready to respond to new emails from the ones you send.

Welcome New Subscribers

The foundation of your email list is made up of new and active subscribers. Each new subscriber to your email list deserves a personal welcome message, so make sure you do so if your list is expanding.

You can make a good impression on new hires by making it easier for them to get started. Send a welcome email to new subscribers as soon as they sign up for your newsletter. Welcome emails have four times the open and five times the click-through rates of other emails.

Make it Easy to Unsubscribe

Unsubscribing from a newsletter is a normal occurrence. Don’t take it personally. Unsubscribe links are often clicked by customers who have lost interest in your offerings.

Despite the fact that it’s heart-breaking to see people leave your email list, unsubscribes save you the time and effort of manually removing inactive and disinterested individuals.

You should include an unsubscribe link at the bottom of each and every email you send in order to make it easy for people to remove themselves from your email list Using it in both ways is beneficial. In addition, it reduces the amount of time you have to spend cleaning your email list and the risk of being labelled as spam by subscribers who are unable to opt-out of future communications.

Launch Campaigns to Reengage Your Audience

It’s perfectly acceptable to make an effort to re-engage customers who have fallen out of the loop. Attempt to contact the users before deleting them from your email database. Inactive users can be reactivated with the help of well-planned re-engagement campaigns.

In order to keep your customers engaged, run personalized reengagement campaigns that enlist their input. To get more opens and clicks, you can send them coupons. Remove them from the list even after re-engagement if they are unsuccessful.

Organize Your Email List

As a result of segmenting emails, email marketing campaigns are more effective. These emails are more likely to be opened or clicked through because they are specifically tailored to the people who are most likely to be interested in your products or services.

Sending different emails to different subgroups of an audience is known as segmentation. When you have segmentation in place, you’ll be able to send targeted and personalized emails. Always leads to increased traffic and sales.


In time, you’ll be able to evaluate the results of these procedures. Your email marketing campaigns will be more successful if you use these techniques.

If the campaign’s bounce rate goes down, the open rate goes up, and the conversion rate goes up, then your email list management efforts are on the right track.