• HTTPS Transition
• Website Hosting
• The Speed of the Website
• Indexing of pages
• Website Sitemap
• Crawlability

HTTPS Transition

Many websites have not yet switched to HTTPS, putting them at risk. Your website is protected from phishing attacks, hacking, and intrusions thanks to the use of HTTPS. A padlock and a green bar appear in the user’s browser when an HTTPS website’s URL is entered. In order to improve your search engine rankings, all you have to do is enable HTTPS. According to Google, HTTPS-enabled websites are prioritized in search results.

Website Hosting

Be prepared for us to include this point in our list of ten technical SEO factors. A web host’s influence on search engine rankings has been debated for years. When it comes to ranking, a bad web host can have an impact because Google’s algorithms have evolved to take website speed and server down time more seriously. Search engine rankings will be affected by your website’s speed and server specifications and configurations.

The Speed of the Website

Websites that take an eternity to load are despised by the public. If your website takes longer than two seconds to load, you’ve lost potential customers. In a recent study, 53 percent of mobile website visitors exit a page if it takes longer than three seconds to open. This means that if your website takes too long to load, visitors will look elsewhere. Your website’s traffic will suffer as a result.

This is something that Google makes very clear. The new page speed algorithm from Google has a strong focus on loading speed. It claims that websites that take a long time to load offer a poor user experience. As a result, a slow-loading web page may lose its position in the search results because of the importance of user experience. Using various speed testing website tools is a good way to find out how fast your website is. In addition, they will provide you with recommendations for improving your website’s performance.

Indexing of pages

Only pages that Google has indexed are included in Google’s rankings. Your website’s ranking will suffer if its pages are only partially or not at all indexed by search engines. Another aspect of technical SEO is to verify that your content is being indexed. In the Google search console, the number of indexed pages is proportional to the number of indexed pages on your website. Consider checking if the number is less than what is available on your site. Make sure that search engines can crawl and index your site without issue.

Website Sitemap

Despite the fact that search engines have mechanisms in place to find most of your website’s links, sitemaps make the task easier. A lack of a sitemap can result in a website’s visitors missing out on a lot of content. If you don’t already have a sitemap, do so now. It’s important to keep it up to date if you have one.

Crawlability

Web crawling is performed by search engine bots (also known as spiders). They click on the links on your website to see what kind of content you have there. The only way to guide robots through the content of a website is through the use of website interlinking. Linking to other pages on your site helps Google bots understand how your site’s content is organized and what the most important parts of your site’s content are.

There are other ways to influence robots’ perceptions of your site, as well. Content that you believe should not be accessible to robots can be blocked. To further restrict their visibility in search results, you can also allow robots to scan your pages. Alternatively, you can instruct robots which links to follow and which to ignore.