The 5 Best PPC Ad Management Tools

The 5 Best PPC Ad Management Tools

PPC advertising is the most effective way to create leads, raise sales, and increase signups if campaigns are developed strategically. It’s not as easy as it appears to run a PPC campaign. A well-executed SEO campaign can yield impressive results, but it isn’t always possible.

A PPC campaign that is well-thought-out, includes thorough keyword research, effective ad copy, and conversion-boosting landing pages will yield the expected results. Manually completing the task is not an option. Premium PPC tools are required for campaign creation, competition analysis, and performance evaluation.

The following are some of the most commonly used and recommended PPC marketing tools around the world. AdWords campaigns that are designed to increase conversions can be launched with the help of these tools.

  1. Bannersnack

Bannersnack makes it easier to create eye-catching PPC advertising banners than it was before. Marketers can use the tool to create enticing and persuasive advertising banners.

The program was developed with the goal of making the process of creating banners of various sizes faster and easier. This tool allows advertisers to design both animated and static banners. In addition, a number of useful templates are provided by the program.

A whole banner can be created in just a few minutes using the tool’s banner builder. Facebook, Google Ads, and social networks can all be used with this tool.

  1. Unbounce

Landing pages with high conversion rates can benefit greatly from the use of ambience. Unbounce assists in the construction of amazing landing pages from beginning to end as conversion begins with landing pages.

With the tool, you can perform A/B testing as well as dynamic text substitution, create AMP landing pages, and get real-time information through the dashboard. Customers’ preferred landing pages can be served up with interactive content created with the help of this solution.

More than a hundred high-converting landing page designs for sales, ebooks, events, and products are available to advertisers with premium Unbounce plans.

  1. Finteza

Finteza is a sophisticated tool for analyzing advertising campaigns. Using this tool, you can see exactly what percentage of your website’s visitors are high-quality versus low-quality.

Data collection, processing, and real-time data mapping are just a few of the features included in the application. In this way, advertisers are able to get the most important marketing information at any time they need it.

Effective marketing campaigns can be created with Finteza’s assistance and detailed data and statistics.

  1. Search Engine Ranking

In addition to keyword research, competition analysis, and campaign planning, SE Ranking provides an additional PPC management tool. By entering a domain name, advertisers can receive a list of websites that are directly competing with them in sponsored search results.

It also reveals which keywords competitors are using, which ads are generating the most traffic, and whose search engine positions they are occupying, among other things. KEI, CPC, and click-through-rate data are all included in the SE Rankings.

The program’s “Advertisements history” section is a welcome reprieve for those who want to dig into previous election campaigns. Filters like time period, position on the screen, monthly budget, and keywords are used to create graphs in this section.

If you have access to this data, you may see what terms your competitors have previously bid on and decide whether or not you should use a similar bidding strategy. In the future, you may want to keep the data in an Excel file.

  1. WordStream Consultant

As a small or medium-sized business, WordStream is a great alternative for managing many advertising campaigns on various platforms. Several PPC channels, such as Google Ads, Facebook, Bing, and Instagram, are fully supported by the app.

WordStream Advisor’s unique selling proposition is a nine-item workflow that helps marketers improve their whole PPC process. ” Ad budget and ad modification recommendations, the detection of valuable and negative keywords, and the separation of ad groups are just a few of the functions that the process accomplishes.


The 5 Best PPC Ad Management Tools