8 Creative Business Blogging Ideas That Will Resonate With Readers
1. Ask Your Audience What Matters To Them When in doubt, ask! Promote ideas for blog articles on your social media channels. Also, it increases social media engagement and helps ....
Category: Email Marketing
6 Email Marketing Tips for 2021
Email marketing has been and will continue to be a low-cost marketing strategy. After all, sending bulk emails is cheap, even if only a small percentage of recipients respond. But, ....
5 Email Campaign Design Best Practices
The design of your email marketing campaign impacts your brand's image and the actions your subscribers take when they open it. The bottom line is that beautiful imagery attracts humans, ....
4 ways marketing can help with pricing
Marketing, and in particular the team responsible for creating and sending messages to your customers, has a wealth of data that can help your product team make the best promotional ....
4 Unexpected Benefits of Email Marketing Automation
While a successful email campaign has many components, email marketing automation is arguably one of the most critical. Using email automation to deepen customer relationships and drive sales helps your ....
How to Send Perfectly Timed “Abandoned Cart” Emails
Why don't online retailers have an abandoned cart program? The holiday season is a make-or-break time for many retailers. Why not contact customers who add items to their virtual shopping ....
Introducing Email Lookbook for Spring/Summer 2021
How can you ensure your emails are opened (and read)? Continue reading to learn about lookbook's email tactics and must-have email types: Multimedia Technology has made email marketing more dynamic ....
3 Email Marketing Must-Haves to Tackle the Evolving Inbox
Gmail and other ISPs are making email delivery more difficult. The recipient's primary inbox may not even see your emails due to improved spam filtering algorithms and features like Gmail's ....
Email Accessibility in Dark Mode: Coding Hints
For most developers, email's dark mode is a well-known issue. Many coders appreciate the aesthetic and believe it gives our eyes a break. Putting aside personal preferences, there is still ....
How to Stop Gmail’s Image Download Button from Appearing in HTML Emails
It's a tiny arrow in the right-hand corner of images. If you're an email marketer who strives for email perfection, you'll want to disable the Gmail image download button. It ....
How Does Email List Verification Software Help You?
Are your email campaigns stagnant or worse, non-existent? One of the main reasons could be the quality of your email leads or subscribers. Your email deliverability will likely suffer if ....
How Effective Is Email Scrubbing?
Effective email marketing can generate more engaged leads and higher conversion rates. But it can be pointless if your mailing lists aren't up to par. Engagement can improve a sender's ....
5 Reasons Why It Is Vital to Clean Up Your Email List
Email has proven to be a highly effective method of communicating with both existing and new customers. Did you know that customers who make purchases as a result of an ....
How to Execute a Marketing Campaign
Many small businesses think they're done after a few ads, a website, or a Facebook page. It's like fishing on dry land—you can cast all you want but won't catch ....
How to Generate Sales Leads in Your Small Business
Business growth can be a long-term process. Having access to a steady stream of sales leads is essential to business growth. A lead is a person, or a business, who ....
Best Bulk SMS Services in 2021
Bulk text message services enable businesses to use one of the most innovative customer engagement tools. Text message marketing allows even small businesses to stay current and competitive. SMS marketing ....
Best Practices for a Clean Email List
If you've been in business for a while, you've probably amassed quite a list. Email is still a great way to reach prospects and customers, so having a large list ....
5 Email Marketing Myths to Avoid
Email marketing has been around for a long time, so opinions on what works and what doesn't have developed. But, as the digital marketing landscape has evolved, some old truths ....
Email Marketing as Seen by AI
Email marketing is one of the most effective methods, and email marketing platforms often use automation and AI to maximize results. It is an easy way to analyze data and ....
Email Marketing and iOS Update
Retailers today use every marketing channel available, from paid search to email and direct mail. Consider the retailer who uses Facebook ads to increase brand awareness and sales. Facebook's targeting ....