Email has proven to be a highly effective method of communicating with both existing and new customers. Did you know that customers who make purchases as a result of an email promotion spend approximately 138 percent more than other consumers? That is why engaging your target audience consistently via email works and will be even more effective if email list cleaning is done on a regular basis.
The Process of Building Email Lists and the Advantages of Cleaning Them
If you want your marketing campaign to be successful, you must first focus on growing your list. This database contains information about current customers, previous patrons, prospective customers, and leads generated by your campaign. These campaign tasks include developing a landing page, distributing special offers, and providing downloadable resources.
That is not all; you must continue to clean, validate, and verify the addresses on your mailing list on a consistent basis, as they typically expire after about 3 – 6 months of inactivity.
Why It Is Necessary to Clean Up Your Mailing Lists
Safeguards Your Vital Data
It is not simply a list of your email addresses. Each email address in your database contains pertinent client information. Email addresses quickly become a trusted source for identifying customers across multiple channels, which is why it’s critical to keep your mailing list current.
Assume that a large percentage of emails are blocked or routed to the spam folder, jeopardizing your chances of reaching your clients’ inbox. Email validation will identify those emails, allowing you to decide how to handle them.
Eliminating them will ultimately improve your sender reputation and deliverability, as ISPs will view you as a trustworthy sender.
Increase the Strength of Your Relationship with ESP
Did you know that your email service provider (ESP) will refer you to an email verification company if you’re having trouble with your database? These companies, such as Verify550, will manage and clean your mailing list.
This is a necessary step if you are sending email from shared IP addresses. Assume you have a poor sender performance history as a result of sending to a disorganized mailing list. In that case, your ESP may decide to terminate your account, as your poor performance history will affect everyone who sends directly from that shared IP address.
More Accurate Email Statistics
By removing inactive email addresses, you can gain a more precise picture of your email activity, list quality, and consumer value.
Maintaining a clean email list equates to a successful campaign
Even if you are diligent about cleaning undeliverable addresses, your email lists may accumulate risky addresses, resulting in the failure of your email campaigns. A simple MX check will also fail to locate them.
That is unquestionably where the value of reputable email verification is demonstrated. You’ll gain access to more inboxes, increasing the likelihood that your customers will see and click on your emails, thereby increasing your ROI.
Regardless of your objective, whether it is to increase revenue or decrease customer churn, email is a critical connector. A trusted email verification tool and service are the optimal way to maintain that connection.