According to Digital Commerce 360, consumers spent $861.12 billion online in 2020, increasing 44% year-on-year. It's no surprise that virtual credit card swipes were rampant during the pandemic, as home ....
Mobile phones and wearable devices are changing marketing. Brands struggle to interact with their audiences in real-time across all of these devices and create relevant marketing campaigns. Digital marketing is ....
The power of social media isn't limited to brand awareness and content engagement. Your social profiles can generate qualified leads that can be converted into sales. According to factoHR, nearly ....
If done correctly, social media marketing can make or break your business. Global social media users are expected to reach 3.43 billion in 2023, according to Hubspot. Most businesses understand ....
1. Ask Your Audience What Matters To Them When in doubt, ask! Promote ideas for blog articles on your social media channels. Also, it increases social media engagement and helps ....
Email marketing has been and will continue to be a low-cost marketing strategy. After all, sending bulk emails is cheap, even if only a small percentage of recipients respond. But, ....
Social media marketing has benefited all businesses. This worldwide phenomenon provides an incredible platform for small businesses and brands to attract online attention, increase customer numbers, and increase sales. While ....
Customer Experience (CX) expectations have shifted over the years as digital marketing has grown in popularity. With improved communication tools, customers have come to expect multi-channel engagement from brands across ....
Marketing, and in particular the team responsible for creating and sending messages to your customers, has a wealth of data that can help your product team make the best promotional ....
While a successful email campaign has many components, email marketing automation is arguably one of the most critical. Using email automation to deepen customer relationships and drive sales helps your ....
Why don't online retailers have an abandoned cart program? The holiday season is a make-or-break time for many retailers. Why not contact customers who add items to their virtual shopping ....
How can you ensure your emails are opened (and read)? Continue reading to learn about lookbook's email tactics and must-have email types: Multimedia Technology has made email marketing more dynamic ....
Gmail and other ISPs are making email delivery more difficult. The recipient's primary inbox may not even see your emails due to improved spam filtering algorithms and features like Gmail's ....
For most developers, email's dark mode is a well-known issue. Many coders appreciate the aesthetic and believe it gives our eyes a break. Putting aside personal preferences, there is still ....
It's a tiny arrow in the right-hand corner of images. If you're an email marketer who strives for email perfection, you'll want to disable the Gmail image download button. It ....
Effective email marketing can generate more engaged leads and higher conversion rates. But it can be pointless if your mailing lists aren't up to par. Engagement can improve a sender's ....
Many small businesses think they're done after a few ads, a website, or a Facebook page. It's like fishing on dry land—you can cast all you want but won't catch ....
Business growth can be a long-term process. Having access to a steady stream of sales leads is essential to business growth. A lead is a person, or a business, who ....
Bulk text message services enable businesses to use one of the most innovative customer engagement tools. Text message marketing allows even small businesses to stay current and competitive. SMS marketing ....
If you've been in business for a while, you've probably amassed quite a list. Email is still a great way to reach prospects and customers, so having a large list ....