How to Execute a Marketing Campaign
Many small businesses think they're done after a few ads, a website, or a Facebook page. It's like fishing on dry land—you can cast all you want but won't catch ....
Category: Technical How To
IT, Computing, Technical How To
How to Generate Sales Leads in Your Small Business
Business growth can be a long-term process. Having access to a steady stream of sales leads is essential to business growth. A lead is a person, or a business, who ....
Best Bulk SMS Services in 2021
Bulk text message services enable businesses to use one of the most innovative customer engagement tools. Text message marketing allows even small businesses to stay current and competitive. SMS marketing ....
Best Practices for a Clean Email List
If you've been in business for a while, you've probably amassed quite a list. Email is still a great way to reach prospects and customers, so having a large list ....
5 Email Marketing Myths to Avoid
Email marketing has been around for a long time, so opinions on what works and what doesn't have developed. But, as the digital marketing landscape has evolved, some old truths ....
How to Get More Clients and Visibility Online
You can't afford not to be online in 2021. You must have a professional website. This may sound silly and obvious, but many entrepreneurs and businesses do not have or ....
How to Make Your Small Business Website Effective
A website is meant to attract customers. But what do they do once they reach your website? Maybe they'll call or visit you in person. That's fine. Even better, with ....
These 9 SEO Tips Will Help You Rank in Google
Use the 9-point checklist for the best SEO tips before publishing your next piece of web content. 1. Focus on a good keyword First, select the search term or phrase ....
The Most Effective Tools and Methods on How to Check Email Address
Technology has, without a doubt, transformed every industry in the twenty-first century. Almost every aspect of the communication industry, in particular, has undergone transformation. Whatever the case, one element has ....
Email Marketing as Seen by AI
Email marketing is one of the most effective methods, and email marketing platforms often use automation and AI to maximize results. It is an easy way to analyze data and ....
Email Marketing and iOS Update
Retailers today use every marketing channel available, from paid search to email and direct mail. Consider the retailer who uses Facebook ads to increase brand awareness and sales. Facebook's targeting ....
Email Marketing Metrics That Matter
1. Delivery Rate This metric is important for tracking the health of your email list. A high delivery rate means you've reached your target demographic. If your delivery rate is ....
Email Marketing is Still a Customer Engagement Workhorse
While consumers have never had more ways to interact with brands, many still prefer the tried and true method of email marketing. With so much focus on social media, SMS ....
4 Ways to Improve Mobile Payment
Mobile payments are expected to account for 70% of all ecommerce sales by 2022. If you run an ecommerce site, now is the time to investigate the latest mobile payment ....
5 Ways Retailers Can Add Value to Customers
1. Service It may sound simple, but shoppers are more likely to return to you and become loyal customers if you provide a better experience than your competitors. Retailers can ....
5 SEO Basics to Increase Website Traffic
Modern business relies on search engine optimization (SEO). If you sell online, you can't grow your customer base if you're on page 7. Studies have shown the importance of SEO, ....
4 Customer Data Issues That Can Hurt Sales
Retailers can now use AI-based personalization to access vast amounts of customer data. You can create personalized customer experiences using customer data. Data capture through upselling and retention has changed ....
Retailers Make Some Costly Mobile Marketing Mistakes
Mobile marketing strategy is becoming increasingly important in retail plans as consumers spend more time on mobile than any other form of media. Nearly half of consumers increased their use ....
Tips for Increasing Ecommerce Conversions
To grow and maintain a steady revenue stream, an ecommerce business must learn to increase conversions. Optimising the payment experience is one way. You can increase transaction success rates by ....
5 Tips for Spotting a Social Media Influencer
Before diving into the world of influencer-generated content, you must first understand what a social influencer is. Depending on your industry and goals, you can identify a social media influencer ....