4 Ways to Improve Mobile Payment

4 Ways to Improve Mobile Payment

Mobile payments are expected to account for 70% of all ecommerce sales by 2022. If you run an ecommerce site, now is the time to investigate the latest mobile payment software.

Adding mobile payment options isn’t enough. Making mobile payments as easy as possible for your customers is critical. The easier it is for your customers to pay, the more likely they are to finish checking out.

Here are 4 ways to improve mobile payment experience.

1. Don’t make customers register before paying

Encourage customers to create an account on your ecommerce site to increase sales and collect data. Forcing first-time buyers who may not fully trust your brand to create an account can turn off many potential buyers.

Customers prefer to sign up with brands they know. Not only do they have to remember another username and password, but they also dislike receiving spam emails.

Allowing guest checkout makes it easy for your customers to buy.

2. Multiple Payment Options

Customers have diverse payment preferences, especially when shopping online. If you don’t accept mobile payments, you may lose the sale.

Customers’ increasing concern for privacy and security, as well as their desire to sign in to as few websites as possible, all contribute to this. Regardless, making it easier for your customers to pay you will increase sales.

The ability to accept multiple payment methods on your website is critical. Include the following payment options on your site: Debit cards, PayPal, Credit Cards, Samsung Pay, Google Pay, Apple Pay and many more.

3. Consistently design checkouts

Baymard claims that checkout design and flow is the main reason consumers abandon carts. Confusion, too many fields, or slow loading times all impact checkout conversion rates.

Because many customers make impulse purchases, a simple checkout process is ideal. Reduce the number of checkout steps and form fields as much as possible.

The checkout page design also influences customers’ likelihood to complete purchases. Using similar fonts, colors, and images from cart to checkout creates a seamless transition. Place important information prominently and guide customers through the checkout process with order summaries.

4. Assure Security and Privacy

Consumers are more concerned than ever about their data privacy and security. Checkout pages are sensitive to perceived security breaches because they handle sensitive information like credit card numbers.

Increasing the perceived security of your checkout page is one of the best ways to increase conversions. You can improve the perceived security of certain parts of a page, especially the credit card fields, by improving the security of your payment processing software.

Design the credit card form fills to stand out from the rest of the page. Changing the background color or adding a border can greatly boost user confidence.

To make your customers feel more secure, place an image that indicates a level of security.

Conclusion

Don’t overlook mobile payments. Offer a variety of payment options, streamline payment pages, use clear and expressive CTAs, and ensure user security. The following guidelines will help you improve mobile payment experience and increase conversion rate.

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