A website is meant to attract customers. But what do they do once they reach your website? Maybe they’ll call or visit you in person. That’s fine. Even better, with a few simple tweaks, your website can generate leads and sales for you.
Ready to grow your small business website’s revenue? Here’s how to improve it.
Make it nice
First, your website must be attractive. A well-designed website makes a good first impression, keeps visitors on your site longer, and positions your company as an industry leader. In fact, according to Adobe, 38% of people would abandon a website if the content or layout was unappealing.
However, you do not need to hire a web designer to revamp your small business website. If you use WordPress, you can choose from thousands of free and paid themes to instantly upgrade your site’s appearance.
Make contact easy
It’s common for small businesses to simply list their contact information online. But you must make it simple for potential clients to contact you. Many would rather not call you and ask a simple question. In fact, according to a BankMyCell survey, 75% of millennials avoid phone calls due to time constraints.
Help them out by including a simple contact form on your website. With a contact form on your website, you can give your website visitors an easy way to contact you.
Consumers want information before buying — and when it’s convenient for them. So, add a chatbot to your website. Even when you’re not around, a chatbot will answer users’ questions.
Add social proof
Add social proof to your website to entice customers to choose you over a competitor. Robert Cialdini used the term in his 1984 book Influence. “People copy others’ actions in an attempt to behave in a given situation,” it says. In other words, if you show off your satisfied customers and clients, website visitors are more likely to want to join them.
Customers can easily review products on Amazon’s website.
Aside from customer reviews, you can use social proof on your website in the form of case studies, testimonials, client logos, sales data, user-generated content, media coverage, and more.
Make use of blog
A blog will also help your small business website. A blog not only attracts more visitors to your website, but also encourages them to buy.
Remember, a business blog is not a personal journal. You must educate and convert your readers. Your website visitors will know that you know your stuff if you run a small landscaping business and start blogging about landscaping tips. They are more likely to become paying customers if you demonstrate your industry expertise.
Use call to action
Many small business websites lack a strong call to action. What do you want your clients to do? That expectation is expressed in a call to action. Without one, your website visitors will simply browse, make a mental note to call you later, and move on to something else.
One of the Bark Box website’s call-to-action buttons guides customers through the buying process. When a user clicks the button, they are taken to a purchase page.
Whatever type of business you run, you can create a call-to-action that works. Call now, book an appointment, get a quote, etc. are all examples of call-to-actions.
Your website shouldn’t just be a business listing. It should rather help you generate leads and sales. With these tips for improving your small business website, your visitors will become paying customers instead of just browsing.