You can’t afford not to be online in 2021. You must have a professional website.
This may sound silly and obvious, but many entrepreneurs and businesses do not have or do not maintain an online presence. Even if you have a website, it must be visible, authoritative, attract customers, and outperform your competitors’ websites.
To put it another way, ranking on search engines is like having a store in a town. Even if you have the best window display in the world, no one will know about you if no one passes by. Think “high street” rather than “side street” for your website.
Like a successful store, your website requires a lot of traffic.
Here are some tips to increase your online visibility and attract more clients.
1. Blog now
The best way to increase website traffic and potential clients is to consistently publish high-quality articles.
Show your expertise in your field, solve problems for potential customers, and make your content visible. They’ll come knocking.
2. Find keywords
To improve your visibility, learn the common terms for your products or services. Your organic traffic will increase if your article ranks highly for popular keywords.
Use keywords naturally in the content and avoid keyword stuffing — search engines no longer use keyword density as a metric. Keywords should be used in the article’s title, paragraph headings, and throughout the text.
3. Make a plan
A content plan is required for increased visibility. For example, a personal development coach should conduct a high-volume keyword search on topics that interest potential clients, and then write articles that target those keywords.
In other words, target keywords that your potential clients will use on Google. A single post can target a group of keywords.
4.. On-page SEO
Once you’ve written a few articles, make sure they’re all optimized for search.
Here’s a reminder of what you should check before publishing:
- Your chosen keyword should be in the URL. The slug should match the keyword. For example, “how to be confident” should be yourwebsite.com/how-to-be-confident.
- Place the keyword in the first paragraph. It should also be in the title, preferably at the start.
- The keyword should be in some of the subheadings and the featured image’s alt text.
If you use the Yoast plugin, a checklist appears at the end of your article.
5. Link building
Your web pages will rank higher on search engines if others link to them.
Writing quality content and guest blogging are the best ways to build backlinks.
Guest blogging on authoritative websites is the best way to get more traffic to your own website.
6. Avoid using black-hat SEO
While white-hat SEO techniques like guest blogging, keyword optimization, and forum participation are legitimate, black-hat techniques aren’t.
Black-hat Using SEO techniques to rank higher may work in the short term, but they are against Google Webmaster Guidelines.
Long-term, they may harm your website’s credibility and authority because Google has several algorithms designed to detect and penalize black-hat websites.
Some examples of black-hat techniques:
- Buying link
- Keyword stuffing, which is overusing your target keyword in your content.
- Automated or spun content linking to your site
- Spamming forums with your website’s links
If Google discovers you are using black-hat SEO techniques to boost your website’s ranking, it will penalize you severely, and no amount of SEO will help. Using black-hat SEO has ruined many businesses.
7. Turn readers into customers
The most crucial step is to turn readers into customers. Isn’t that why you started writing?
This can be done in several ways. Among the most popular and effective methods are:
- At the end of your article, invite your reader to schedule a call with you.
- Use a popup to collect emails from your readers and send them a newsletter.
- Promote your products or services in the article or sidebars.
Attracting organic traffic and converting visitors to clients is a long-term process. It’s possible to outsmart your competitors and grow your small website into a massive one.