How to Send Perfectly Timed “Abandoned Cart” Emails
Why don't online retailers have an abandoned cart program? The holiday season is a make-or-break time for many retailers. Why not contact customers who add items to their virtual shopping ....
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Introducing Email Lookbook for Spring/Summer 2021
How can you ensure your emails are opened (and read)? Continue reading to learn about lookbook's email tactics and must-have email types: Multimedia Technology has made email marketing more dynamic ....
3 Email Marketing Must-Haves to Tackle the Evolving Inbox
Gmail and other ISPs are making email delivery more difficult. The recipient's primary inbox may not even see your emails due to improved spam filtering algorithms and features like Gmail's ....
How Do Email Screen Readers Work?
With a screen reader, people with visual or cognitive impairments can access content on their devices. It speaks text, images, page structure, and other elements. A screen reader user typically ....
7 Common Rendering Issues in Outlook HTML Emails
Why does Outlook frustrate email developers? Let's learn how to code Outlook HTML emails by looking at the most common rendering issues and solutions. This isn't an exhaustive list of ....
Email Accessibility in Dark Mode: Coding Hints
For most developers, email's dark mode is a well-known issue. Many coders appreciate the aesthetic and believe it gives our eyes a break. Putting aside personal preferences, there is still ....
How to Stop Gmail’s Image Download Button from Appearing in HTML Emails
It's a tiny arrow in the right-hand corner of images. If you're an email marketer who strives for email perfection, you'll want to disable the Gmail image download button. It ....
How to Ping an Email?
Pinging an email address in Windows 7, 8 and 8.1's Command Prompt console verifies its validity. Once you have the domain's MX records, you can connect to the domain's mail ....
How Does Email List Verification Software Help You?
Are your email campaigns stagnant or worse, non-existent? One of the main reasons could be the quality of your email leads or subscribers. Your email deliverability will likely suffer if ....
How Effective Is Email Scrubbing?
Effective email marketing can generate more engaged leads and higher conversion rates. But it can be pointless if your mailing lists aren't up to par. Engagement can improve a sender's ....
5 Reasons Why It Is Vital to Clean Up Your Email List
Email has proven to be a highly effective method of communicating with both existing and new customers. Did you know that customers who make purchases as a result of an ....
How to Make Use of PHP’s mail() Function to Send Emails
To send emails directly from a PHP script, the first method is to use the built-in mail() function. To make use of the PHP send mail feature, users who host ....
What Every Email Marketer Should Know About Mailer-Daemon Spam
When you send an email to a defunct address, the mailer-daemon responds that the message was not delivered. If your inbox becomes suddenly flooded with delivery failure reports, this could ....
Things to note about Email
Email, or electronic mail, is a digital message sent between two or more people. To compose an email, the sender types a message on a smartphone, tablet, or computer using ....
How to Execute a Marketing Campaign
Many small businesses think they're done after a few ads, a website, or a Facebook page. It's like fishing on dry land—you can cast all you want but won't catch ....
How to Generate Sales Leads in Your Small Business
Business growth can be a long-term process. Having access to a steady stream of sales leads is essential to business growth. A lead is a person, or a business, who ....
Best Bulk SMS Services in 2021
Bulk text message services enable businesses to use one of the most innovative customer engagement tools. Text message marketing allows even small businesses to stay current and competitive. SMS marketing ....
Best Practices for a Clean Email List
If you've been in business for a while, you've probably amassed quite a list. Email is still a great way to reach prospects and customers, so having a large list ....
5 Email Marketing Myths to Avoid
Email marketing has been around for a long time, so opinions on what works and what doesn't have developed. But, as the digital marketing landscape has evolved, some old truths ....
How to Get More Clients and Visibility Online
You can't afford not to be online in 2021. You must have a professional website. This may sound silly and obvious, but many entrepreneurs and businesses do not have or ....