A Guide to Using SQL For Email Marketing

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These days, just about every software, service and platform collects data. Whether that’s consumer, user or product data, firms have access to more information than ever before. The more technologies you utilize the more data sources you add and the more data you collect (think CRM, marketing software, payment software, etc).

While more data is excellent, knowing how to access and categorize it is the real edge for marketers.

To make the most of the data deluge, enterprises are embracing the Modern Data Stack as a better method to gather their data in one, unified pipeline. The Modern Data Stack is made up of versatile and scalable data solutions, like data warehouses where user data is kept in databases like Redshift, Snowflake, Google BigQuery and many other SQL-style databases.

  • What is a SQL Database?
  • Why Query SQL Directly?
  • How To Use SQL With Email Marketing

What is a SQL Database?

SQL stands for “Structured Query Language”: it’s a computer language used to access and manipulate data in a relational database. “Relational database” is just a fancy way of describing data stored in lots of tables with linkages between them. Think of a relational database as an immense spreadsheet.

To access and manipulate records from a SQL database, a user talks to the database by writing “SQL queries”. An SQL query is essentially an explicit instruction, or sequence of instructions, to retrieve the data you want, how you want it.

Writing SQL queries has historically been the domain of data engineers and analysts. Marketers looking to pull specific data or segments would normally ask the data team to conduct a query. Developers often have better things to do, so the queries wait, leaving marketing no alternative but to send ads to generic audiences.

Learning to write basic SQL queries is a technique that any marketer may acquire better actionable insights and segments from their data.

Why Query SQL Directly?

Most marketing technology and email products strive to be both your customer data platform and your marketing software. This is old-school thinking. Your customer data platform (CDP) and your marketing software don’t need to be the same. Because your data already sits in a database or central data warehouse, hiring a vendor to store your data means you’re paying numerous times to store the same data in various places.

Cost aside, one of the key difficulties with present systems is data accuracy. The more places you save your data, the more synchronization is needed to keep your data up-to-date. Syncing creates “room for error” that can lead to erroneous data.

Querying data directly at its source using languages like SQL means you’re reading from a single source of truth. This minimizes the danger of sending the wrong message to the wrong person, or, potentially missing marketing chances because your data hasn’t synchronized.

How To Use SQL With Email Marketing

Unlike traditional marketing platforms that require continual syncing, Vero Newsletters is the only email marketing platform created exclusively for the contemporary data stack. It enables you to utilize SQL to query your data straight from databases and data warehouses.

This email marketing technology stands as a clean layer directly on top of your data warehouse. This means you may load your customer and product data directly from your data warehouse into our SQL editor to narrow down an audience. No new JavaScript tracking or data synchronization required.

Vero’s integrated SQL editor makes it simple to conduct searches and narrow down an audience or segment to import into Newsletters for that particular message.

Once you’ve ran a valid query and are comfortable with the results, the results of that query are loaded as the list of recipients to send the email to. You can also use the data loaded from the query to customise the content of the email using dynamic fields.

How to attach graphics in your marketing emails

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Email marketing has long been a moving target — from the evolving landscape of email service providers to ongoing changes in infrastructure and security. Despite this, visual imagery remains one of the fundamental parts of effective email marketing campaigns, even if it offers one of the toughest problems to email marketers.

Many marketers are hesitant when it comes to incorporating photos in email marketing campaigns. This is due to the results of email campaigns, the activities of inbox providers, and the terrible effect of bad actors spamming email recipients.

A major difficulty for email marketers is making sure their audience will be able to view the photos attached in an email. Some providers allow users to selectively download the photos by clicking on them, while others entirely restrict the content.

Because certain mailbox providers don’t accept graphics, engagement declines, and deliverability might be badly impacted, along with your sender reputation.

Images in emails render differently depending on the devices the recipients use. According to research from Constant Contact, nearly 60 percent of emails are opened and read on mobile devices. Each of these photos needs to be adjusted to guarantee mobile and tablet users are seeing the right version of it. Without flexible design, photographs of varying sizes could skew the email – potentially making it unreadable.

Using alt text (alternative text) can help enhance user experience when images are broken. The alt attribute is used in HTML and XHTML texts to indicate alternative text that is to be presented when the element to which it is applied cannot be rendered. When a picture does not render, alt text is the text that the recipient will view in place of the image. Consider employing an SEO-driven CTA in your alt text to promote engagement.

However, marketers would be advised to ensure their email images appear appropriately so they don’t have to rely only on these features.

  • Choosing the proper format
  • Methods for inserting photos in your emails
  • Linked images
  • Inline embedding
  • Content-ID
  • Choose the embed technique that works for your brand

Choosing the proper format

Many email marketing systems allow users to develop their email campaigns using responsive design components so photos render properly on any screen. Proper file formatting is recommended for photos — JPEG and PNG files tend to be standards for static images, while GIFs are becoming increasingly used in email marketing as well.

There are dozens of use cases for GIFs in email. From directing attention to a specific call-to-action, showcasing certain products to demonstrating emotions, GIFs have found their home in the email marketing world – and they are a hit with consumers.

GIFs can also be used as a “how-to” mechanism in the body of an email and are a popular alternative to including a full-length movie. GIFs can help humanize your business and be shared across multiple social channels in addition to email advertising.

Methods for inserting photos in your emails

There are three basic methods for embedding a picture into an email: Linking the image, inline embedding, and Content-ID (CID). They three strategies have benefits and cons and require a certain level of experience to use, but all are valuable techniques.

Linked images

Linking an image is arguably the easiest way to add an image in your email. Linking an image needs you to upload the image from your computer to the email service provider and allows you to insert the image in the relevant location. This strategy also minimizes the size of your email.

If your email photos are kept in a digital asset manager (DAM), the image can be downloaded and uploaded into the email service provider or can be inserted immediately if the two systems are connected.

For marketers that are emailing audiences made of thousands of recipients, the attached image must be hosted on a content delivery network. Emails with linked images will call for the CDN’s hosted image through an embedded HTML tag.

The biggest negative of connecting images is the potential for latency issues when the image is being downloaded from an external source.

Inline embedding

Inline embedding is another popular approach for inserting graphics into emails. It requires a certain type of coding scheme called “Base64 string” for the image. The encoded string allows you to insert your image using a typical HTML tag.

One of the drawbacks with this strategy is that Microsoft Outlook prohibits the embedded email graphics. Depending on your business, Outlook users could represent a substantial number of your recipients.

Content-ID

Content-ID (CID) is one of the oldest strategies for inserting graphics into marketing emails.

CIDs include attaching the picture to the email and referencing it with HTML tags in the email’s template, which embeds the image when the email is opened. While it may be one of the oldest strategies, it’s one of the most technically complicated methods and demands a certain level of knowledge.

However, utilizing CID graphics in your email marketing can impair your deliverability. CIDs tend to make emails quite huge, causing latency concerns when opening a CID embedded email.

Email CID graphics also have difficulty rendering across different types of inbox providers and notoriously do not work well in web-based email programs.

Choose the embed technique that works for your brand

Weighing aspects such as how email images are hurting your brand’s deliverability and sender reputation should be the primary focus. Remember the goals and KPIs of the email campaign and how — or if — photos should be incorporated in a given message.

If you are a part of a B2B or B2C firm, it is crucial to understand how your audience interacts with the graphics in your email marketing campaigns. This intelligence enables email marketers by offering insights into how recipients are engaging with the content and should affect the decisions made surrounding images in marketing emails.

Boost social media marketing success with video ads

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It is easy to forget that the dynamic online social universe we know today originated in 2004 as a simple profile-centric, text-based network for college students. Eighteen years later, Facebook and the many new platforms that followed have matured into diverse entities with billions of active monthly users, enabling a plethora of methods for businesses to reach them.

The introduction of each new social network can create a different impact on the others that came before it. So, it is not unexpected that the recent stratospheric rise of Tiktok has helped promote short-form videos across all platforms. Smart marketers are taking notice and redesigning their social strategy to add or enhance use of video ads with tremendous success.

  • Undeniable customer appetite for video content
  • Video advertising that succeeds on social
  • Customize social video advertisements for best results
  • Accessibility and affordability prevail
  • Improve your social media metrics

Undeniable customer appetite for video content

With consumers preferring videos and connecting with them more regularly, brands and businesses of all sizes are integrating organic and sponsored videos into their social mix. While videos offer a wonderful approach to stand out in a mass of static image posts and an excellent opportunity to build an emotional connection, there are essential elements to consider while producing them.

Video advertising that succeeds on social

Social media algorithms often favour “native” videos, meaning videos that are submitted to or developed directly on a given platform, as opposed to links to videos housed elsewhere. Why? Because they provide for a smooth, intuitive user experience that retains users precisely where they are.

Along these same lines, businesses should attempt to produce video ads that capture attention while fitting in perfectly with the rest of the host platform’s content. Video ads should feel “at home” amid the rest of the content or risk being scrolling by without seeing, like, commenting, sharing or clicking. The balancing act here is to develop eye-catching, educational and entertaining commercials that connect with your business, but also integrate effectively into selected channels. In other words, one size does not fit all.

Customize social video advertisements for best results

Before you set off to match your video advertising to platform formats, carefully assess which social media possibilities best fit your goals. Each social network has the capacity to target a different variety of audiences and each has unique traits that endear it to its users. Be sure to embrace those attributes. For example:

  • Facebook serves a wide range of global users across all ages, including a substantial population of Millennials. Inspirational and engaging video ads often work well here and can be run in the target’s newsfeed, tales or in-stream. Adding captions to Facebook videos is crucial because many like to peruse this site with the sound off.
  • Instagram likewise gives a vast user base with several targeting choices. A specific advantage is that Instagram’s advanced e-commerce services work well among its users. Businesses may choose to add a “shopping bag” icon to their videos to lead consumers straight to their Instagram Shop. Video-based “Reels” is a popular site where businesses can be marketed and discovered.
  • YouTube is all about video and its vast user base represents everyone from Gen-Z to Baby Boomers. Many organic YouTube videos are about addressing issues, therefore video advertising with “How to” themes should sell well. Some video ad alternatives include skippable and non-skippable in-stream commercials, discovery ads and bumper ads.

Selecting the correct social network may seem basic, but targeting opportunities within each one may be rather difficult. However, if you understand what consumers expect from and like most about a certain site, you will be well on your way to developing video ads that intrigue and interest those that scroll through them.

Accessibility and affordability prevail

Today, businesses of all sizes are finding their way into the game as the cost of video ad production grows more inexpensive, but it relies on preferences and aims. Since video advertising that run on social media do not have to appear well produced, even the tiniest companies may afford to develop simple ads using free video creation tools offered inside numerous platforms.

Brands can opt to make authentic videos that feature live action (taken on phones), animation or screen recordings. There are several third-party apps that can make things easier and video specialists for hire can assist save crucial time.

Improve your social media metrics

Social media video marketing has plenty to offer to brands and enterprises seeking to connect and engage with target audiences. Attention-grabbing videos that fit the platform can help develop brand recognition, generate leads and convert prospects. It’s a wonderful moment to consider introducing video advertisements into your social marketing plan, or adding more to the mix, to increase performance across a number of KPIs.

How to Send an Email to Unknown Recipients

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This article will illustrate how to send an email to a receiver who has not been identified. Unless otherwise specified, these instructions apply to all email services.

Table of Content

  • How to Send an Email to Unknown Recipients
  • Is it a good idea to send emails to people you don’t know?
  • Instructions on how to use specific email programs

How to Send an Email to Unknown Recipients

  1. Create a new message in your email client of choice.
  2. Type Undisclosed Recipients in the To field, followed by your email address in the > field. For example, you may put Unknown Recipients.
  3. In the Bcc: area, use commas to denote the separation of all email addresses that should receive the message. If the recipients are already in your contact list, it should be rather simple to begin putting their names or addresses into the program’s autofill fields once they have been identified.
  4. Carry on with the typical process of constructing the message, including adding a topic and writing the message’s body, and then send it out after it is complete.

Is it a good idea to send emails to people you don’t know?

Sending an email to an anonymous recipient protects everyone’s privacy while also giving the communication a more professional aspect and presentation. Another option is to send an email to a group of recipients and include all of their email addresses in the To: or Cc: fields of the email. Not only does this appear unprofessional to anyone who looks at the list of people who received the letter, but it also exposes everyone’s email address to the public domain.

Instructions on how to use specific email programs

Even while these general instructions should be compatible with the vast majority of email clients, slight variations may occur. For details on how to send a message to unknown recipients using the Bcc field in your email client if it is not listed below, refer to the instructions for that particular email client.

How to Send an Email to an Unknown Recipient Making Use of the iPhone Mail App

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It is possible for the recipients to see the names and email addresses that you include in an email message when you use the To and Cc boxes to send it to a group of people using the To and Cc boxes. If you don’t want specific receivers to see the names or addresses of other recipients, you can use the Bcc option in iPhone Mail to prevent this from happening. There’s a problem with this because you still have to enter an address in the To field—and what if you want that address to remain private as well?

When using iOS 7 or later, you can learn how to use this strategy to ensure that all recipients of an email stay anonymous to one another.

  • Create an entry in the Address Book for an unknown recipient
  • Send an email to Unknown Recipients using the iPhone Mail application

Create an entry in the Address Book for an unknown recipient

An Undisclosed Recipients contact allows you to include a group of people in the To field of an email without disclosing any of the recipients’ personal data. To set it up, do the following:

  1. Opening the Contacts app on your iPhone and tapping the + button to create a new entry are the first steps.
  2. In the First name text box, type the word Undisclosed. In the Last name text box, type in the names of the recipients. When you’re finished, click the Done button.
  3. On the contact page, click the Edit button.
  4. Select Add Email from the drop-down menu and enter your email address. Finally, click Save Changes to apply your modifications.
  5. The contact information for your Undisclosed Recipients is now available for use by you.

Send an email to Unknown Recipients using the iPhone Mail application

Follow these instructions to send an email to an Undisclosed Recipient using the iPhone Mail feature:

  1. Begin by launching the Mail application and then selecting the New Message button.
  2. To the right of the To text field, click the Add icon.
  3. Using the Search field, go down to the Undisclosed Recipients section and select that entry.
  4. Select From, Cc/Bcc, and Cc/Bcc.
  5. Fill out the Bcc text box with the names of the email recipients.
  6. Finish writing the email message and then hit the Send button. The only email address that will be visible to recipients is the one that is provided in the Undisclosed Recipients contact, which is your email address in this case.

How to Send a New Email With iPhone Mail

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In addition to iCloud and Microsoft Exchange, Google, Yahoo, AOL, and Outlook are all easily accessible via the iPhone’s built-in email client (iMessage). It is possible to customize the Mail app to allow you to access email from all of your accounts in a single spot, thanks to the program’s built-in support for multiple email providers. Following the successful addition of your email accounts to the iPhone Mail app, you’ll want to start sending emails as soon as possible.

  • How to Send a New Email on iPhone
  • Instruction on How to Make Use of the CC and BCC Fields in the iPhone Mail App
  • How to send emails using Siri on the iPhone?
  • Attaching Files to an iPhone by mail
  • Using Third-Party Email Provider Apps

How to Send a New Email on iPhone

Follow these steps to send a fresh email message using the Mail program that is pre-installed on your computer:

  1. To open the Mail application, simply tap it.
  2. In the lower-right corner of the screen, tap the Compose icon to begin writing. It’s a square with a pencil in the center. This will start the process of creating a new, blank email message.
  3. In the To field, you can enter the email address of the person you’re writing to in one of three ways: first, enter the individual’s full name, second, or third.
  • Enter the name or address of the person who will receive the message in the recipient field. If the person in question is already in your contact book, additional alternatives open up. Choose the appropriate name and address from the drop-down menu.
  • To the right of the To field, click on the plus sign (+) to expand it. Select the individual’s name from your Contacts list by tapping it.
  • Fill up the blanks with the whole email address of any recipients who are not already in your Contacts list.
  1. Click on the Subject line and input the subject of your email.
  2. Type the content of the email into the body of the email.
  3. When you’re ready to send the message, press the Send button.

How to Make Use of the CC and BCC Fields in the iPhone Mail App

You can add recipients to your iPhone emails in the same way that you can on desktop and web-based email services. To make use of one of these options, start by creating a new email in the manner outlined in the preceding section. After you’ve finished with the To line, tap the Cc/Bcc, From line to make it three fields long by tapping it.

In the same way that you would add a recipient to the To line, you can add a recipient to the CC or BCC fields.

If you have numerous email addresses configured on your phone, you can choose which one you want to use to send emails from. To see a list of your email accounts, select the From line from the menu bar. The account from which you desire to send the email must be selected first.

How to send emails using Siri on the iPhone

In addition to composing an email using the on-screen keyboard, you can dictate an email using Siri, which is built into the iPhone.

On your iPhone, activate Siri by pushing and holding the Home or Side button for a few seconds (depending on your model). “Send a new email” (or anything along those lines) or “Send a new email to [person’s name]” are examples of commands. In the subject line and body text of the email, Siri will prompt you to provide the information. All you have to do is specify what you want to say and then send the message. It’s just that simple!

Attaching Files to an iPhone by mail

In the same manner that attachments can be sent from a desktop email software, attachments from the iPhone can be sent in the same way that they can be sent from a desktop email software. Using the Mail app on an iPhone running iOS 6 or higher, you can send an email with a photo or video attachment directly to another recipient. The following is what you should do:

  1. First, create a new email and type the message in the body.
  2. Tap and hold the email’s message area for a few seconds.
  3. If the magnifying glass or blue cursor displays (depending on your iOS version), release your hold on the phone or tablet.
  4. To view further options in the pop-up menu, swipe right on the screen.
  5. To open the Photos app, press the Insert Photo or Video button. (Later versions of iOS provide options such as Add attachment and Insert drawing that are comparable to this.)
  6. Locate and select the image or video that you desire to include in your message.
  7. Select the photo or video to be attached to the email message from your computer.
  8. Once the attachment has been successfully connected to the email, click Send.

Using Third-Party Email Provider Apps

Even if you are not interested in using the Mail app, you can download and use apps developed by your chosen email service provider instead. Some of the most popular email service apps available on the App Store are: Gmail, AOL, Yahoo, Microsoft Outlook, Zoho Mail

In fact, if you’re running iOS 14 or higher, you may make third-party email apps your default email software.

How to prevent Outlook from responding to read receipt requests

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This article covers how to turn off the read receipt feature in Outlook 2007. Outlook 2019, 2016, 2013, 2010, 2007, 2003, and Outlook for Microsoft 365 are all supported versions of the Outlook client software.

  • Steps to Prevent Outlook from responding to email read receipt requests
  • Alternatives to Using Receipts as Reading Materials
  • How to Prevent Outlook 2007 and Outlook 2003 From Answering Read Receipt Requests
  • Is There a Difference Between Outlook-Generated Read Receipts and the Real Thing?

Steps to Prevent Outlook from responding to email read receipt requests

Certain email senders include a request for a read receipt with their communications, and this is known as a read receipt request. Upon receipt of these messages, you may be required to send a read receipt to the sender verifying that the message has been received and opened. If you do not want to respond to these notifications, you can configure Outlook to ignore them entirely. Alternative options include configuring Outlook to automatically respond to read receipt requests or to ask you to take action if you want greater control over how these requests are dealt with.

In order to configure Outlook to disregard all read receipt requests, follow these steps:

  1. From the menu bar, choose File > Options from the drop-down list.
  2. Select the Mail option.
  3. Choose Never transmit a read receipt for any message received that includes a read receipt request in the Tracking area of the Settings window.
  4. Confirm your selection by clicking OK.

Alternatives to Using Receipts as Reading Materials

When it comes to responding to read receipt requests, you have two options:

  • Always send a read receipt: When you open a message in Outlook, the program automatically sends a read receipt.
  • Ask each time whether to send a read receipt: When you open an email, Outlook displays a dialog box asking if you want to send a read receipt. You have the choice of either forwarding the read receipt or simply disregarding it entirely.

How to Prevent Outlook 2007 and Outlook 2003 From Answering Read Receipt Requests

If you want Outlook to ignore any read receipt requests that you receive, follow these steps:

  1. Select Tools > Options from the menu bar.
  2. Select the Preferences option from the drop-down menu.
  3. Then, select E-mail Options from the drop-down menu.
  4. Select Tracking Options from the drop-down menu.
  5. Under Never send a response, select the option. This option allows you to choose how to respond to read receipt requests when they are received. This is only true for Internet Mail accounts, not for any other accounts.
  6. To complete the edits, hit OK in each of the three subsequent dialog boxes that appear.

If you are using Exchange server, the server will react to receipt requests if the server is configured to do so. If you are not using Exchange server, the server will not respond to receipt requests.

Is There a Difference Between Outlook-Generated Read Receipts and the Real Thing?

Outlook sends an email to the sender when a read receipt request is honoured. The email notifies the email application or service that the message has been opened.

This field indicates whether an email — identifiable by the recipient, subject, and date — was opened in plain text or rich HTML layout.

The format in which that information is shown is determined by the email program or service used by the sender; most programs or services display the email’s text in either rich text or plain text.

How to Recover Deleted Emails in Yahoo Mail

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Do you accidentally delete or lost a message in your Yahoo mail inbox? And you do not have idea of how to recover such message. We will walk you through the processes you need to take.

  • Undelete e-mail messages
  • Recover Lost or Deleted Emails

Undelete e-mail messages

When you delete an email, it is moved to the Trash folder, where it will remain until the folder is completely empty. If a message is still in your Trash folder, you can recover it relatively quickly. Here’s how it’s done:

  1. In Yahoo Mail, go to the Trash folder and click on it. On the Yahoo email screen, you’ll find it in the navigation pane on the left side of the screen.
  2. Select each email that you want to recover by checking the box next to it.
  3. Select Restore to Inbox from the drop-down menu. The selected email will now appear in your Inbox as an attachment.

Recover Lost or Deleted Emails

For messages you’ve received in the last seven days that have been lost or deleted, or for messages that have been deleted after you’ve emptied the Trash folder, follow these steps:

  1. Go to the Yahoo! Mail page for recovering lost or deleted emails. To submit a restoration request, click Send a Restore Request.
  2. To describe the problem, select it from the drop-down option. When presented with this circumstance, pick Mail: Webmail messages were accidentally destroyed by the user. If you are using a mobile device, you can also choose from a variety of options.
  3. In the drop-down list that appears under When was the last time you saw the missing communications, select the appropriate timeframe. Sixteen hours is the maximum amount of time allowed.
  4. Complete the remaining fields of the form, check the CAPTCHA box, and then click on Create a Request to submit it.

In the meantime, you can forward or download any new messages while you wait for Yahoo to restore your Yahoo Mail account to the state it was in at the time you specified from a backup copy. The backup takes the place of any existing email boxes and folders on your computer.

How to Prevent Sent Mail from Appearing in the Inbox of Your iPhone When Using Gmail

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Previously, if a specific setting was enabled, Gmail-sent messages would appear in the Inbox of the iPhone Mail app, but this has been changed. This feature is no longer accessible in recent versions of Mail, and Gmail offers a much more efficient way of handling email messages. It is possible to prevent Gmail from sending emails if your sent emails display in your Inbox and you do not intend to use another mobile device or email application to access your Gmail account. This is accomplished by switching from POP to IMAP.

  • The Best Way to Prevent Sent Gmail Messages from Appearing in Your Inbox
  • The Cost of Not Receiving a Letter That Has Been Sent

The Best Way to Prevent Sent Gmail Messages from Appearing in Your Inbox

The following methods should be followed if your iPhone has not been upgraded to the most recent iOS version. It’s possible that you’re using an older version of Mail that has this problem.

  1. The Settings application can be accessed from the iPhone’s home screen.
  2. In the menu bar, choose Mail > Accounts from the drop-down list.
  3. Sign in to your Gmail account using your username and password.
  4. In the Incoming Mail Server section, select Username from the drop-down menu.
  5. Remove the phrase “recent” from the user’s name and save. Example: If the username is recent:[email protected], replace recent:[email protected] with the equivalent of the word [email protected]
  6. Click on the Save button.

If none of these approaches are successful in resolving the issue of sent emails showing in your Inbox, it is possible that something else is going on, which is possible even with current versions of Gmail and Mail.

If you’ve set up a Gmail filter to send all emails from yourself to your Inbox folder, any emails that are sent to you will appear in your Inbox folder. Alternatively, it is possible that you have set up all emails from yourself to be starred, but that all starred messages are being included in your Primary folder.

It is vital to check your Gmail filters and other settings in these situations and make any necessary adjustments. These options are accessible through the Inbox settings in a web browser, while the Filters and Blocked Addresses options allow for further filtering options.

The Cost of Not Receiving a Letter That Has Been Sent

When you send messages using Mail, a copy of the message shows in your Inbox as a convenient side effect of the recent mode. This feature of Gmail transfers the last 30 days’ worth of Gmail communications to all other email applications and mobile devices that are linked to the Gmail server. This mode allows you to access your email from any program or device as long as you check your inbox at least once every four weeks while the mode is enabled.

If you use another email client to connect to the same Gmail account while recent mode is disabled, you may be unable to retrieve messages that have been downloaded to your iPhone Mail.

How to Make Your Gmail Account More Secure Using Two-Step Verification

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Table of Content

  • Turn on 2-Step Verification in your Gmail account.
  • Disable two-factor authentication in Gmail.

Turn on 2-Step Verification in your Gmail account

Two-factor authentication (2FA) refers to the two processes you must complete in order to gain access to an online account after entering your user’s name and password. 2-Step Verification is the name given to Gmail’s 2FA. A Google prompt is the most common means of completing 2-Step Verification procedures. In order to sign in to Gmail, you must first enter your username and password. After that, Google sends a notification to your mobile device. It is necessary that you react to the prompt before you will be granted access to Gmail.

When you enable 2-Step Verification in Gmail, you are providing yourself with an additional layer of protection against cybercriminals. Although your password is secure and malware protection has been installed, this is still true.

You must first activate 2-Step Verification in Gmail before you can begin using it. To accomplish this, follow the instructions outlined below.

  1. Log into your Gmail account and change the photo or symbol that appears on your profile page.
  2. Select Manage Your Google Account from the drop-down menu (or Google Account).
  3. After that, a new tab will appear with your Google account details. Select Security from the left-hand navigation window.
  4. Select 2-Step Verification from the Signing in to Google drop-down menu.
  5. The following screen provides an explanation of 2-Step Verification. Select Get Things Started.
  6. Enter your password and click on the Next button.
  7. Enter the phone number associated with your mobile device, select Text, and then click Next.
  8. Google will send you a confirmation code through text message to your cell phone. Enter the code and click on the Next button.
  9. Google will check the mobile device you’re using. To enable two-factor authentication, select Turn On from the drop-down menu. Now, every time you log into Gmail, you’ll be required to complete the second step you created.

Disable two-factor authentication in Gmail

Are you becoming tired of the second step? Here’s how you can turn it off.

  1. Follow the steps 1-4 outlined above. If prompted, enter your Gmail password and click on the Next button to continue.
  2. Respond to the method of 2-Step Verification that you have chosen to use.
  3. Select Turn Off from the drop-down menu at the top of the screen.

After that, you’ll get a warning window from Google requesting your confirmation that you actually want to stop 2-Step Verification. If you’re certain, pick Turn Off from the drop-down menu.

After you make the update, Google will need a few moments to process it and restore your security settings. Following that, your settings will revert to the state they were in prior to enabling 2-Step Verification.