What is the Process for Developing an Email Marketing Strategy?

See the source image

Here are some steps to developing good marketing strategies:

  • Establish your email marketing objectives
  • Choose your email marketing tools carefully
  • Determine your intended audience
  • Choose the most effective list-building technique
  • Segment your mailing list
  • Establish a schedule for email distribution
  • Format the email
  • Optimization of your email
  • Conducting Split-test
  • Track email performance reports

1. Establish your email marketing objectives

Set goals for your email marketing campaigns based on your objectives. Your objectives may be to increase customer engagement, loyalty, ROI, and relationships.

2. Choose your email marketing tools carefully

Choose an email marketing tool that fits your company’s budget and goals. Unlock the power of email marketing automation and marketing strategy with Deskera CRM.

3. Determine your intended audience

Find the right audience to build an email list. You must target customers based on demographics, behavior, and gender.

4. Choose the most effective list-building technique

Subscriptions are the best way to build a mailing list. You can add a subscription form to your site or a popular section. Create multiple subscription sign-up channels.

5. Segment your mailing list

Sort the list by gender, occupation, age, location, and behavior. Segmentation allows you to send highly targeted email campaigns.

6. Determine the appropriate email types to send

Depending on the email’s goal, there are numerous campaign types. The email can target different parts of the customer sales cycle to encourage them to buy.

7. Establish a schedule for email distribution

Sending scheduled emails at the right time to customers, such as welcome emails or discount offers, to encourage them to buy.

8. Format the email

Create beautiful email templates that match your brand and products. Your promotional emails’ messages must be perfect to be successful.

9. Optimization of your email

Always A/B test and optimize your emails for better ROI by testing different CTAs, subject lines, images, fonts, etc.

10. Conducting Split-test

Subject lines, images, CTAs, headlines, and other aspects of your email copy are tested using split testing or A/B testing.

11. Track email performance reports

Metrics like email open rate, unsubscribe rate, click-through rate, email delivery, bounces, and spam complaints should be tracked to improve performance. Based on the reports and feedback, you can adjust your email strategy.

5 SEO Tools You Can Use in 2022

See the source image

With so much SEO competition nowadays, investing in SEO tools is a smart business move. There are several free SEO tools available for newbies or budget-conscious digital marketers. Select only the best SEO ranking tools for your business goals based on coverage and functionality.

Local SEO tools can help you attract local customers to your website. A large-scale, strategic digital marketing approach is required to help franchisees stand out locally and globally.

The best SEO ranking tools are very useful. When choosing online SEO tools, make sure they support Google Analytics tracking.

  1. WordPress NitroPack
  2. Page Optimizer Pro
  3. Google Search Console
  4. SEMrush
  5. Moz Pro

1. WordPress NitroPack

WordPress’ all-in-one performance optimization plugin is a great choice for lightning-fast website loading. This lightweight online SEO tool uses cloud technology for all optimizations.

It uses caching, lazy loading, CDN delivery, and code minification to speed up sites. It uses Bunny CDN and Amazon CloudFront, two content delivery networks that help speed up website loading.

2. Page Optimizer Pro

Page Optimizer Pro (POP) concentrates on on-page SEO. POP as a Chrome extension allows site owners and digital marketers to quickly receive comprehensive actionable recommendations. Log in to your CMS, select the page to optimize, and let POP do the on-page analysis. You can use the plugin’s suggestions.

3. Google Search Console

Budget-conscious website owners can use Google Search Console in which it is completely free. Some of the functions it can perform include the following:

  • Upload sitemaps to Google
  • Notify owners of site issues
  • Rank keywords for a website
  • Enhance mobile-friendliness and usability
  • Track the queries that get clicked.
  • See backlinks
  • Verify Google can find and crawl your site.

4. SEMrush

SEMrush is a powerful search engine optimization tool. On the basis of data like backlinks, word count, organic search traffic, social shares, and page age, it provides a content audit tool. These tools can help you curate relevant content to improve the reported pages. For example, it compares up to four competing URLs to help identify website opportunities.

5. Moz Pro

With Moz Pro, you can accomplish the following:

  • Discover new keyword ideas
  • Drag-and-drop report customization
  • Identify page and SEO errors and make recommendations
  • Calculate search visibility
  • Create new links while maximizing existing ones

How to Create a Product Page on LinkedIn

See the source image

Are you prepared to discover how to generate leads on LinkedIn via Product Pages? The following are the steps:

  1. Create a Product Page

Product Page

To begin, navigate to your company’s super admin or content admin view. To begin, click the Products tab, followed by the “Add product” button. LinkedIn’s feature for creating product pages enables you to list up to 35 distinct offerings.

  1. Type in and save the product’s name

It’s as straightforward as it sounds. However, ensure that you enter the correct product name, as you cannot edit it after clicking Save. You or your LinkedIn marketing agency will need to obtain permission from LinkedIn to modify it.

What is the significance of a name? It not only informs your audience about what to expect, but also serves as your community hashtag, which helps increase the number of high-quality LinkedIn leads you receive.

Adding Product Name

After you’ve saved your product name, you’ll be taken to the Product Page, where you can click on any Edit (pencil) icon to begin adding/editing your product details. Nota bene: After editing, always click Save.

  1. Customize Your Header

Take note that in response to previous feedback on Product Pages, LinkedIn has pre-populated details such as the Product Name and Category with information from your website and LinkedIn company page.

If you’re just getting started, upload a logo and select the appropriate product category. The logo should be scaled 1:1. (a square image).

Following that, choose a CTA name. Include a link to the call-to-action landing page. Ascertain that the landing page is accurate and corresponds to the CTA name you select; for example, Request demo should direct visitors to a landing page that displays or allows for signups for a product demo.

Because the LinkedIn create Product Page features are intended to collect leads, you must also include a link to your Privacy Statement to ensure the collection of personal data is safe and secure.

Call To Action

  1. Then Showcase Your Product

It’s now time to populate the majority of the LinkedIn product showcase page. Enter a description of your product and the URL to your website. To create the best LinkedIn Product Page, you must write a description that is between one and two paragraphs in length and adheres to the 500-character limit. Inform your target audience about the function of the product and how it can benefit them. Any reputable LinkedIn marketing company will advise you to optimize this section in order to generate high-quality LinkedIn leads.

Product Overview

Without visual assets, a LinkedIn company product page will be incomplete. LinkedIn recommends a maximum of five images and videos for lead generation (combined). Utilize TOFU videos, such as product demonstrations, and MOFU videos, such as customer testimonials, on each of the LinkedIn-approved Product Pages.

Product Media

Another LinkedIn product showcase page strategy that generates B2B sales leads is to mention companies that use your products – with their permission, of course. Utilize their names and logos only with their prior consent. When you have the all-clear, make a list of at least seven, attempting to diversify industries and company sizes.

Customers Section

  1. Request Review of Your LinkedIn Company Product Page

By following the steps above, you can create multiple Product Pages. After you’ve completed them, you can submit them to LinkedIn for review, which may take up to two weeks. Then, once the listing is approved, you can expect to wait another 1-2 days before viewing it.

  1. Make Your LinkedIn Product Showcase Page Public

When the Products tab is viewed, you’ll know your Product Pages are live.

Sales Conversion Rate Statistics You Should Know in 2021

See the source image

Companies continue to devote a large portion of their marketing budgets to digital strategies, demonstrating the effectiveness of digital marketing in generating customer demand. But does this demand translate into sales and conversions? Exactly what is the best CRO practice? Look at the sales conversion rate statistics below to see how CRO digital marketing is doing now.

  • Paid advertising was deemed critical by 68% of marketers (Hubspot, 2020)

As ad prices continue to rise and ineffective strategies cost more, marketers will be forced to use conversion rate optimization to increase efficiency.

  • Web traffic is the second most common metric for content marketing success. First in total sales (HubSpot, 2020)

Total sales from content marketing traffic are still the best indicator of content marketing success.

  • 44% of B2B clicks go to the homepage instead of a conversion-optimized landing page (MarketingSherpa, 2019)

When a user lands on your landing page, they have to decide whether to convert or bounce. Rich media and compelling copy will help you make that decision. But without a landing page, the user won’t have to make that choice.

  • Only 40% have adopted a strategic approach based on the customer journey (Decibel & Econsultancy, 2020)

In fact, most of these companies admit to focusing on short-term strategies or only fixing problems as they occur.

  • 58% of marketers say their user demand generation strategies work (Ascend2, 2018)

Approximately 133 out of 229 marketers surveyed were confident in their strategy’s ability to generate user demand, while only 16 thought it failed.

  • Videos on landing pages boost conversions by 86 percent (EyeView Digital, 2019)

Most humans respond to visual and movement stimuli. People prefer watching videos to reading long texts, which is why videos on your landing page are more likely to convert.

  • Removing the navigation menu can double sign-ups (VWO, 2021)

The navigation pane improves website navigation. But on a landing page, its mere presence increases user options. By removing the pane, users have fewer options, which helps increase conversions.

  • Limiting the number of form fields to three maximizes conversions (Hubspot, 2020)

Your goals for landing pages and form fields are different from your users’. You want to collect as much data as possible, but users want to fill out forms quickly. It’s vital to balance.

  • During the first five seconds of page loading, your website’s conversion rate drops by 4.42 percent (Portent, 2019)

Making a good first impression is important in marketing. If your website takes longer than four seconds to load, one in four users will abandon it. Prioritize site speed in your CRO marketing strategy.

  • Blog CTAs outperform banner ads by up to 121 percent (Hubspot, 2021)

A decade ago, banner ads were everywhere. They were so common online that most people just tuned them out. This is why your CTAs are better integrated into anchor text.

  • Using the searched keywords in CTAs increased conversion rates by up to 87%. (Hubspot, 2017)

This is one reason why good keyword research is critical for conversion optimization. One website saw increased blog post conversion rates by including popular search keywords in the CTAs of 12 of their most popular posts.

How To Create a Landing Page

See the source image

Are you maximizing the SEO benefits of your landing page for your business? Utilize the power of landing pages as lead generation and conversion machines by following these landing page tips from web design experts:

  • Know Your Market
  • Set Goals
  • Design Your Landing Page
  • Optimize and A/B Test

1. You Need to Know Your Market

It’s all about audience segmentation. To maximize landing page conversion rates, you must first identify your target demographic, then research their information needs, online habits, and preferences for landing page SEO content, calls to action, and landing page design.

Don’t have the resources to analyze your audience? Professional content writers who specialize in landing page optimization can help you create your buyer persona and develop an SEO strategy that meets your target audience’s needs.

2. You Must Then Set Goals

What are your conversion goals for your landing page? Having a specific objective in mind for each landing page is critical for achieving the highest possible conversion rates.

A Wishpond study found that landing pages with multiple offers reduce conversion rates by up to 266%. Your landing pages must undoubtedly have a clear focus to effectively guide visitors towards a goal.

3. Design Your Landing Page

The platform you use to build your landing page impacts its quality and CRO. These software programs help web designers create custom landing pages with images, forms, and funnels.

A/B testing capabilities and a suite of landing page templates are built-in to landing page builders.

Landing page creation is also promoted by several WordPress website design and digital marketing agencies. Simple, adaptable, secure and affordable CMS platforms are available.

4. Optimize and A/B Test

Because a landing page’s purpose is to support CRO efforts, it must be properly designed and structured to maximize its impact and deliver meaningful results.

These processes help you meet user expectations, tell your story, and improve conversions month after month (MoM). According to an Invesp study, 60% of businesses believe A/B testing is highly effective in increasing conversions.

Top landing page components to test and optimize include:

  • Title
  • SEO landing page text
  • Photos & videos
  • Action calls

Tips for Landing Pages

  • Ensure your company name and logo are consistent throughout the landing page.
  • Use clear calls to action (i.e., sign up here, book an appointment online, schedule a meeting, contact us, etc.)
  • Place your contact information (phone, email, and location, if applicable) strategically on the page so leads can easily contact you.
  • Use testimonials to establish social proof and show real people’s positive experiences with your company.
  • Avoid “busy” or distracting images and design elements.
  • Ensure your landing page is easy to navigate, has readable fonts, and looks good overall.
  • Make contacting your company as simple as possible with short forms and clicks.

Why Do You Need a Landing Page for Your Business?

See the source image

Some marketers overlook landing page design and development as a necessary component of their digital marketing strategy due to their perception of it as a costly and time-consuming process. However, failing to consider the benefits of landing page SEO on your website can jeopardize your conversion rate optimization efforts.

Are you still undecided about the value of landing page conversion to your business? Here are the top reasons why optimizing your landing pages should be a top priority.

  • Generate Actionable Data and Insights
  • Increase Leads
  • Improve User Experience (UX)
  • Boost Conversion Rates
  • Maximize Your Search Ads

1. Generate Actionable Data and Insights

Effective landing pages collect prospect demographics and move them through your conversion rate optimization funnel. These pages typically contain a short form asking visitors for information such as their name, email address, and other contact details.

However, landing page forms are frequently misunderstood by marketers. Ask only for information you need. Requesting too much personal information can turn off potential customers and drive them away from your landing page.

2. Increase Leads

Landing page optimization can boost brand recognition, generate qualified leads, and improve SEO and CRO. According to a MarketingSherpa study, 68% of B2B companies use landing pages to generate leads for future conversion.

According to a HubSpot report, Marketing Benchmarks From 7,000 Businesses, businesses with 10 to 15 landing pages increase leads by up to 55%. And businesses with 40+ landing pages generate 12X more leads than those with five or less.

Clearly, knowing how to build a landing page is critical to generating more leads and increasing conversion rates. If you’re unsure how to optimize your landing pages or which calls to action will generate qualified leads, consult a local web design or content writing agency.

3. Improve User Experience (UX)

“SEO rankings are useless if visitors can’t easily understand or complete the website’s goal,” Holland said. “If a user wants to contact a business, make an appointment, or buy something, but the process is too difficult or confusing, the opportunity is lost.”

This can lead to high bounce rates, low site duration and low conversions. Using landing page SEO best practices allows you to build brand credibility and make a good first impression.

4. Boost Conversion Rates

Although landing page conversion rates vary by industry, many web design experts and content writers agree that more goal-oriented landing pages equal more conversions.

A 2019 Databox study found that the average landing page conversion rate is 26%, with most landing pages converting at 10% or less. Inexperienced CRO agencies know that these rates are more than sufficient evidence to use landing page conversion as a sustainable strategy.

5. Maximize Your Search Ads

That’s only half the battle. You need a conversion-focused landing page to maximize your digital marketing campaigns’ results.

Landing pages are useful for email marketing, social media advertising, search engine marketing (SEM), and eCommerce optimization.

5 Common Social Media Errors You Should Avoid

As social media’s influence on search results and audience reach continues to grow, even the last holdouts are beginning to jump on board and integrate social media marketing into their brand strategy. If you lack the funds to hire a marketing firm or an in-house social media manager but still want to get your business on Facebook, Twitter, Google+, or another social platform, you can absolutely manage your company’s social profile on your own! Simply avoid the following common errors:

  • Inappropriate tools to monetize and analyze social media
  • Inconsistent social media use
  • Using social media without no or little research
  • Inept or careless posting
  • Over-marketing to social followers

Inappropriate tools to monetize and analyze social media

Many businesses have hugely successful social media accounts but no way to monetize or track their impact. A good social media strategy will help you increase your social media ROI by converting your social followers into customers. Avoid using social media without a solid marketing strategy and analytics tools set up so you can track the results and improve your strategy.

Inconsistent social media use

You must follow your company’s social media strategy when interacting on social media. Too often, a company will launch a social media campaign and then forget about it. Consistent updates keep people interested and talking about the business. If the company doesn’t update regularly, most people will forget about it.

Using social media without no or little research

Many businesses try to appeal to the younger generation by adopting as many trends as possible. The younger generation is usually skeptical and sees right through it. When trying to attract the web-savvy consumer, be sincere and intelligent (or at least appear to be). Without understanding how social media works, simply joining and posting promotional content is doomed to fail. It’s possible to be banned from Reddit for posting links that are overtly self-promotional and add little value to the average Redditor. Understand the nuances of each social network, such as Reddit, Pinterest, Tumblr, etc.

Inept or careless posting

Just because social media is casual doesn’t mean you should post cat memes and the newest intern’s lunch. Maintain a professional demeanor while using social media (after all, it is a place to interact informally with your target market). Many businesses have been criticized for allowing employees to post negative comments about the company. Posting controversial opinions can get business owners in trouble and cause market issues. A post on behalf of your company should not offend or irritate your followers and should add value to their experience.

Over-marketing to social followers

Trying to constantly market your business on social media will only serve to annoy and alienate your followers. Businesses must balance marketing and providing useful information to their customers. If the company’s information isn’t valuable, customers won’t keep checking back for updates. When using social media marketing for your business, follow the 80/20 rule: post non-promotional content that your readers value 80% of the time, and self-promotional content 20% of the time. If you break the rule and spam your social followers with self-serving ads, you will lose followers, shrink your audience, and waste your social efforts.

6 Ways To Boost Franchise Leads

See the source image

Now is the time to use local SEO services to drive traffic to your franchise locations. Here are six suggestions:

Contents

  • Optimize Your Google My Business Listing
  • Create Location Pages
  • You can leverage on Local Keywords and Geo-Modifiers
  • Make NAP Consistent
  • Inspire Customers To Write Review
  • Use a unified brand

1. Optimize Your Google My Business Listing

When users search for a local business on Google, a map and three options appear at the top of the page. These are Google Maps and Google Local 3-Pack search results, two Google properties that give local businesses (like plumbers, cleaners, etc.) a prominent position on search engine results pages (SERPs).

As Google 3-Pack results appear in 93% of local searches, being listed here should increase brand awareness, relevance, and credibility. To market for franchises, you must first claim your Google My Business (GMB) listing.

Setting up a profile should be easy. But optimizing it may necessitate a local SEO firm. Consider the complexity of Google’s guidelines, which you must follow to the letter if you want your locations to rank well. Writing descriptions that immediately engage users and maintaining separate listings for each location are tasks that an expert in enterprise SEO should be able to help you with.

2. Create Location Pages

Franchise or multiple-location model SEO necessitates the creation of pages for each location on your website. In which it makes it easier for you to reach the appropriate customers. Using this franchise strategy can help your pages rank high for relevant search terms, driving traffic to your site. Once on your site, you can direct visitors to the nearest storefront.

3. You can leverage on Local Keywords and Geo-Modifiers

For example, “fencing installation contractors in Dallas, TX” are recommended by an experienced local SEO agency. Using geo-modifiers, you can position your site in front of high-intent leads.

4. Make NAP Consistent

Local citations for your franchise locations can be found on GMB, Yelp, blogs, and public databases. Online citations of your name, address, and phone number (NAP). And Google uses citations to rank local businesses accurately on Google Maps, so your NAP must match your website.

Experts in franchise marketing say this is critical to your business marketing efforts. Even minor errors, like writing “St” in one place and “Street” in another, should be corrected to keep Google happy. Having accurate NAP across the board expands your reach and search rankings.

5. Inspire Customers To Write Review

Today’s top enterprise SEO agencies advise using positive reviews to market franchises. Consider: Consumers trust online reviews as much as personal recommendations from friends and family. But that’s not all. 94% say they are more likely to use a company with more positive reviews.

But you should actively seek out positive reviews. You must solicit them, make them easy to leave, and then respond to negative reviews. Is it intimidating? Don’t worry if you don’t have the expertise or time to do it yourself.

6. Use a unified brand

When you do franchise advertising, branding, or marketing, you automatically benefit from your franchisor’s brand equity. For your own website and ads, make sure the logo is understandable. And let other visual elements like fonts, icons, and color palette have connection with the established corporate identity.

Conversely, franchisors are in charge of developing a comprehensive franchise strategy. Starbucks’ brand expression guide is cited as a model by enterprise SEO experts. The stylebook emphasizes the Starbucks logo’s look and feel, which benefits the customer experience and may even increase sales.

Best Facebook Ad Campaign Strategies

See the source image

Even with Facebook’s low advertising costs, you’d want to maximize your return. Here are some of the best Facebook advertising tips to help you create profitable campaigns:

Contents

  • Tracking of Growth Metrics
  • Make use of Facebook Pixel
  • Tracking, Monitoring, Refining
  • Performing A/B Testing

Tracking of Growth Metrics

Examine your Facebook advertising metrics in greater detail and consider their value across your entire sales funnel. For instance, your click-through rates may be quite high (CTRs). However, do they result in increased leads or sales on your site? Alternatively, suppose you place a premium on video views and engagement metrics such as likes, comments, and shares. If your content has a high level of resonance, is it occurring at the top, middle, or bottom of your funnel – and is this result aligned with your goals?

As you can see, once the numbers are in, advertising on Facebook becomes complicated. Occasionally, it’s best to leave fine-tuning campaigns for maximum performance to the experts at a Facebook ad agency.

Make Use of Facebook Pixel

This Facebook ad tool tracks web events to optimize Custom Audiences and retarget them with ads.

You or a professional Facebook advertising agency should update your Facebook pixel to keep tracking web events.

Tracking, Monitoring, Refining

Facebook’s ad guidelines affect your campaign strategy and execution. But your campaign is just starting. You must track and monitor its performance, looking for improvements and new opportunities.

In this case, you may need expert help. You can’t go wrong with a company that knows how to use Facebook ads, knows Facebook’s policies, and delivers results based on clients’ marketing and business goals.

Performing A/B Testing

A/B testing compares two versions of a visual or creative asset to see which performs better. So you can spend your ad budget on the top performer. Not sure how to proceed? Experts in social media can help you set up a split test in Facebook Ad Manager.

What Are the 5 Best Affiliate Marketing Software Platforms?

See the source image

Affiliate Marketing Statistics and Trends Globally Industry Report 2021 estimates annual affiliate marketing spending at $12 billion. It is also expected to rise by 10% in the next few years.

Because affiliate marketing only costs money when it pays off, it’s easy to see why it’s gaining popularity. If you haven’t tried this yet or are struggling to make the most of it, here are 5 software solutions that will help you out.

5 Affiliate Marketing Tools to Automate Your Program

Some of the best affiliate marketing tools you can always make use of to automate your program are:

  1. iDevAffiliate
  2. Refersion
  3. Referral Rock
  4. LeadDyno
  5. Omnistar Affiliate

1. iDevAffiliate

See the source image

With over 2 decades of experience providing affiliate tracking software, iDevAffiliate is one of the leading tools for affiliate marketing. Overall, the built-in onboarding process makes it simple to get started. If you get stuck, you can watch over 40 hours of training videos.

With the coupon code tracking, it’s not only simple to use. Instead of confusing links or annoying redirects, you can assign coupon codes to your affiliates. Since no links are required, you can use word-of-mouth and offline marketing.

It also offers multi-tier marketing like other tools (10 tiers to be exact). Your affiliates can earn more by recruiting other affiliates with this feature. While it may not be a major perk in our books, it is an option.

2. Refersion

It took the team just two years to turn a beta product into a profitable company without the help of investors. In 2020, Assembly, an eCommerce growth platform, acquired it. Given their focus on eCommerce, it’s a good choice for online stores looking to get started with affiliate marketing.

In its seven years of operation, Refersion has aided nearly 20,000 merchants with affiliate marketing. Unlike many of the other tools on our list, it also has its own affiliate marketplace. If you choose Refersion, your affiliate program will be listed on this marketplace for free. While existing customers are still the best affiliates, the Refersion Marketplace can help you quickly expand your affiliate network.

One standout feature is the ability to set custom commissions per product or SKU. In this way, low margin items can be paired with low commission rates. Overall, this is a great way to encourage affiliates to refer higher margin products.

3. Referral Rock

See the source image

Referral Rock is one of the top referral program software solutions available to help you leverage word-of-mouth marketing. It also provides partner and affiliate marketing software to keep your top affiliates engaged.

Referral Rock has over 25 integrations, including Shopify, Magento, Squarespace, and 3dcart. It allows you to promote your affiliate marketing program on various marketing channels, such as your website.

Its highly customizable reward options are one of its most appealing features. From time-limited offers to recurring rewards, there are many ways to attract attention.

All plans include full support. There will be a kickoff call, program audits, technical integration assistance, and referral best practice training.

But it’s not free. So it isn’t suitable for eCommerce business owners on a budget.

4. LeadDyno

See the source image

LeadDyno can help you automate and grow your affiliate program. In comparison to other tools in this niche, LeadDyno offers six subscription plans in total. Three plans are for websites with less than 7,500 unique visitors per month, while the other three are for sites with more.

It’s easy to set up and use. For assistance, the customer support team offers weekly demos and workshops, as well as the setup wizard.

While it is impossible to mention every feature, two stand out. One is to automatically invite customers. The other feature is the ability to track other marketing activities besides clicks, sales, and leads.

But there is one major flaw. LeadDyno doesn’t let users choose how to reward their affiliates. The reward can only be a percentage of a sale or a fixed amount.

5. Omnistar Affiliate

See the source image

Omnistar Affiliate is one of the best-rated affiliate software solutions on Capterra, with a 4.9 rating. It integrates with thousands of apps, including Shopify, WooCommerce, BigCommerce, and Squarespace.

Omnistar Affiliate also fully integrates with LinkedIn, Facebook, and Twitter. Your affiliates can easily share their links across these popular social networks to increase exposure.

Like Refersion, it has its own affiliate directory. This can be useful if you want to find affiliate marketers who know more than your customers do.

It can also help you identify your most loyal customers with a simple survey. Auto-signup can save a lot of time. It also makes scalability much easier.

Keep your affiliates engaged and motivated by sharing email templates and uploading creative digital assets they can share with their networks. This not only helps you keep your branding consistent, but it also helps affiliates promote your products. After all, if your affiliates have to work too hard to promote your products, your program will fail.