Using Data to Tailor the B2B Email Marketing Experience

Data can be extremely beneficial for those looking to get more out of their B2B email marketing campaigns.

Whether you’re tracking general metrics like open and click-through rates or want to dive deeper and learn how users are interacting with your B2B website after receiving your communications, here are 5 key data points. We recommend reviewing these metrics when crafting and monitoring your clients’ B2B email marketing experience.

Email Open Rate

Open rates are one of the best and easiest ways to tell whether your B2B email marketing strategy is working. The number of contacts that open your emails compared to the total number of contacts that your email was sent to determines your open rate.

One way to encourage better open rates is strategically coming up with clever subject lines that resonate with your audience and get them to click on your email. Subject lines should be concise, but also effective enough to communicate what the user can expect in the email. You can A/B test different variations of subject lines to gather more data and effectively improve open rates for future email sends.

Click-Through Rates

Your list’s click-through activity provides you with a great deal of information about the material that they are interested in. Greater number of click-throughs indicates that the featured material is important to your target audience. This information, whether it’s from a website page or a blog post, will be useful in the future when you’re adding more related topics to your content schedule. Click-through rates can be improved by experimenting with different Call-to-Action variations.

By utilizing Google Analytics, you can see what kind of actions visitors are taking once they click on your email link to learn more about them. For example, you may look at your “Email” source in the Acquisition Overview report and see things like your “Bounce Rate,” your “Average Session Duration,” your “Pages Per Session,” and finally how many conversions may have came through emails during this time period. More information about specific pages included in your email as well as the performance of those pages can be found by digging deeper into your Landing Page report and sorting it by your Email source. You now have a better understanding of what material performs well and what content does not when you combine this information with the information you obtained from your original click-through report in your email marketing platform.

Sending Emails at the Appropriate Moment

We recommend that you try multiple days and times when sending emails because this can be a vital step that is overlooked. Certain days and times of the week may be more conducive to receiving emails from certain people, and B2B marketers can only learn this through various email tests. Emails are most effective when sent between Tuesday and Thursday mornings, taking into consideration any Monday holiday breaks and additional time off on Fridays. In some cases, an email that you believe would perform well on a Tuesday at 8 a.m. may perform even better on Thursday at 10 a.m. Also, keep in mind that you may have clients in different time zones and change the time at which your emails are sent to reflect this.

Being Aware of Your Unsubscribe Rate

According to industry standards, an unsubscribe rate of less than 0.5 percent for an email campaign is considered normal for any email campaign.  Keep in mind that brand new lists can have a higher unsubscribe rate than established lists, and that this can be expected, particularly with new B2B marketing email campaign launches. Despite the fact that these folks may be familiar with your brand, if you haven’t particularly targeted to them in the past, the new emails may come off as surprising, resulting in higher than typical unsubscribe rates. As your highly interested and engaged audience continues to engage with you, the quality of your list should improve over time. The unsubscribe rate for these readers should also decrease as they become more familiar with your brand’s messaging and messaging strategy.

From one industry to another, the rates of open, click-through, and unsubscribe differ significantly. For example, a manufacturing firm may experience an average open rate of 19.82 percent and a click-through rate of 2.18 percent, whereas a government-based B2B company may get substantially higher open rates and click-through rates, such as 28.77 percent and 3.99 percent, respectively.

Creating Audience Demographic Segments for Your Mailing List

Now that you have a better understanding of the quality of your list and the demographics of your target audience, you can begin segmenting your list based on criteria that are different but similar amongst contacts.

You can segregate your list by industry, for example, if you have a product or service that only affects a specific industry. You can then send these folks on your list a targeted email with blog material or downloadable resources they will find more useful than your general list of contacts.

As a result, segmenting contacts can help you increase your open and click-through rates. The more exact your targeting, the more targeted your content is, and the more personalized your material appears to users. Do you have the names and/or corporate information for your potential connections on hand? You can also customise emails even further by including merge tags in them. Most B2B email marketing platforms, such as MailChimp, allow you to include a tag, such as |*FNAME*|, that allows you to dynamically incorporate a contact’s name into an email, giving your mailings a more personalized touch. This level of personalization can make a significant difference in terms of engaging your contacts with the appropriate content at the appropriate time.

In Conclusion

To summarize, data is your ally, so make certain that you are taking advantage of it to your advantage. Open, unsubscribe, and click-through rates are all easily consumable data points that can be used to fine-tune your strategy and get your brand in front of a larger proportion of your target audience. Using timing and segmentation in your email communications can help you display a more personalized approach to your email communications and connect with your readers.

Is Email Marketing a thing of the past?

For more than two decades, email marketing has been a staple of every marketer’s job. For any type of organization, this has evolved over time into an essential component of digital marketing strategy. Nevertheless, at an era where we have access to an abundance of marketing resources, is it still relevant?

Email marketing, for those who are unfamiliar with the term, is a sort of digital marketing that allows you to promote your brand through the use of email. You have the ability to send emails to users who have subscribed to your email list. Those emails can include information about your company, promotions of your products and services, and other things.

Email marketing is one of the most effective strategies available for any type of organization for a very long time. It enables you to establish ties with your audience and grow your network. As a result, there is a diverse range of software platforms available on the market that specializes on the distribution of emails to clients.

In this day and age of digital marketing, relevance is essential.

Despite the evolution of other digital marketing tactics, the truth is that email marketing is still very much alive and well. In fact, it is stronger than ever and is likely to continue to develop in the future. Without a doubt, it continues to be one of the most effective methods of connecting with others. Here, we’ll go over the most important reasons behind this.

Keeping personal relationships afloat is difficult

Emails have the potential to assist you in developing personal ties with your target audience. People check their emails on a daily basis these days, so sending them a note demonstrates that you are thinking about them. It is the most effective technique to contact your customers while also keeping them up to date on what’s new. Examples of personalized email messages are “Here is a special offer just for you” and “Did you see my newest post?” Creating various lists for different segments of your audience is also a wonderful approach to send each user a personalized email message.

Those who have subscribed to your email list have already expressed an interest in what you have to say and have indicated that they would want to receive emails from you. Of course, social media is an enormously crucial component of any company’s overall marketing strategy and plan. Email marketing, on the other hand, continues to be the most effective method of converting and creating relationships with the target demographic.

The average person’s inbox holds approximately 200 emails. In order to break through the clutter and produce higher engagement with marketing emails, you should do the following:

  • Send out welcome emails (82 percent of them are opened);
  • Use graphics, personalization, and emoticons to make your emails stand out from the competition.

Cost-effective and reasonably priced

If you’ve used one of the email marketing platforms, you know that it’s a simple and cost-effective solution. This enables you to communicate with a large number of users with a single message. Email marketing is the most effective method of acquiring and retaining customers with a restricted marketing budget.

Measurable

When you send out an email, the top email marketing platforms allow you to track the results of your efforts. You can keep track of who read your email, which links were most frequently clicked. You can also track how many people subscribed or unsubscribed, and other important information about your campaign. These analytics will assist you in gaining an understanding of how your campaigns are performing. With these you can make informed decisions about future mailings.

Furthermore, email testing is supported by the majority of email marketing tools. A/B testing can assist you in sending different variations of your campaign to different audience groups and determining which variation yields the most favorable results.

The Most Effective Email Marketing Campaigns for Customer Retention

To increase the effectiveness of your email marketing campaigns, you must adhere to some principles. You can segment and personalize your email content for your customers using CRM software.

You can take it a step further by using AB testing examples to help you choose the most effective subject lines. After you’ve mastered that, the following are the most effective campaigns for increasing your brand’s customer retention rates:

1. Thank You Email Campaign

A thank you message conveys a strong message of gratitude to your customers. It demonstrates that you do not take their patronage for granted and that you genuinely care about them. Thank you email campaign is ideal to send thank you messages following each customer’s initial purchase.

It may not be feasible to send thank you messages to customers after they make a purchase. However, you can send thank you notes following every five to ten purchases.

Gifts and coupons complement thank you messages perfectly. Also, sending a thank you gift immediately following a customer’s first purchase is a good idea. It is entirely up to you what you wish to give as a gift; however, ensure that it is something the customer will appreciate. You want to avoid making it appear as though you’re desperate to retain the customer by giving gifts. These types of gifts can have a detrimental effect on your email marketing.

2. Re-Engagement Email Campaigns

The purpose of re-engagement emails is to keep customers informed about products and services they have previously viewed. For instance, you can send a customer an offer about your best VoIP routers if the customer expressed interest in VoIP. Your email will include a message outlining the advantages of the routers and why the customer should act quickly.

Re-engagement emails are ideal for addressing customers’ concerns and offering solutions. Additionally, you can use re-engagement emails to communicate with customers about new products. Finally, sending a reminder about a special offer is another effective use of re-engagement email campaigns. Email re-engagement campaigns are the most effective way to retarget customers and maintain top-of-mind awareness.

3. Incentive Email Campaigns

An incentive email is an excellent way to entice customers to do business with you in the future. An incentive email campaign entails sending emails to customers that contain irresistible offers. For instance, you could offer discounts on the cost of your project planning tools’ subscriptions. Customers who were considering your competitors’ free trials will consider continuing with your tools now that they are more affordable.

Additionally, you can offer loyalty rewards to exceptional customers who demonstrate exceptional loyalty to your business. When you reward loyalty, you increase it. When customers realize they can earn loyalty rewards, they will work harder to earn them. Increased loyalty efforts will result in increased customer retention for your business.

4. User-Generated Content Email Campaigns

User-generated content that is relevant to your business includes what other users have to say about your products. You can send these testimonials and reviews to customers via email to persuade them to continue doing business with you. When you enable and share community stories, user-generated content email marketing becomes even easier.

Additionally, you can target specific audiences with content. Then you can encourage audience members to share the content via social media and other modern communication platforms. By customizing and sharing emails, you can exert control over the message contained in user-generated content. And with the right message, you can easily earn the loyalty of your customers.

5. Review Request Email Campaigns

Emails requesting reviews are the most effective way to engage customers. You send review request emails to elicit customer feedback on your products and services. By sending review request emails, you’ll give customers a chance to share their thoughts on how you can improve your service. Customers will sense that you value them and genuinely care about their well-being.

Additionally, you can incentivize customer reviews to encourage customers to submit their opinions. For instance, you can offer customers a discount on the cost of your small business call center services in exchange for providing helpful advice. When customers believe they will benefit from providing valuable input, they will be more receptive to doing so.

However, you should not amass these opinions solely for the sake of amassing them. You must improve them in order to provide a more satisfactory level of service to your customers. The most effective way to retain customers is to consistently satisfy them. They will have no reservations about continuing to do business with you if they are satisfied.

Conclusion

Email marketing is one of the most effective methods of acquiring new customers and retaining existing ones. Implementing all of these email strategies will undoubtedly assist you in retaining your customers.

These email marketing campaigns, however, may fail if you do not genuinely care about your customers. Empathy and genuine concern for your customers’ well-being are the most critical components that tie all of these strategies together.  

How to Get People in the Habit of Reading Your Emails

Stick to a consistent frequency

Readers cannot develop a habit of opening your emails if they are unaware of the frequency with which they will arrive.

That is why it is critical to establish (and maintain) a consistent cadence for email newsletters.

Aim for twice a month as a best practice for email frequency. Backlinko reported in 2021 that businesses that sent emails twice a month saw the highest average open rates.

However, we recommend that you choose a frequency that works for you — if you are unable to commit to two posts per month, it is preferable to opt for a slower frequency rather than overcommitting and disappointing your readers.

Finally, once you’ve determined a sending frequency, communicate it to subscribers in advance. This helps establish expectations, allowing subscribers to develop an early habit of reading your emails.

Send emails when people have time to read them

If your goal is to increase email open rates, avoid sending emails when the majority of your subscribers are too busy to read them.

We recommend conducting an in-depth analysis of your list to determine the optimal time and day to send emails. Examine your highest points of engagement or look for patterns in when people tend to subscribe.

As a general rule, our 2019 research found that the best days to send email newsletters are Wednesday through Friday. Additionally, we discovered that the optimal times to send email are during typical workday hours (9 a.m. to 5 p.m., excluding lunch). And the highest open rates occurring in the late afternoon (3 pm to 4 pm).

Choose a familiar “from” name

We are frequently asked what the best “from” name for email marketing campaigns is. Should it be the name of your business? Or should it come from a specific individual within your organization?

It truly depends on whom people anticipate hearing from.

Therefore, to increase open rates, ensure that the “from” name you use in your campaigns corresponds to the user’s expectations.

Start with a value-packed welcome email

Welcome emails have been shown to increase open rates in the long run, increasing unique open rates by 86 percent.

Additionally, sending a welcome email allows you to capture your readers’ attention during their most engaged state. According to our research, leads are most engaged 48 hours after subscribing.

These statistics demonstrate why sending a simple welcome email can go a long way toward establishing a reader’s habit of reading your emails for years to come. To amplify this effect, send a value-packed welcome email, demonstrating to your readers that opening your emails always results in a reward.

Produce high-quality, reader-centric content

If you have a blog — or are attracting visitors through other content marketing techniques — relevant, high-quality content is an excellent way to keep subscribers reading your emails.

BuzzFeed, a Campaign Monitor customer, is an excellent example of this.

BuzzFeed incentivizes subscribers to open their emails by including highly entertaining, shareable content that their readers adore.

Consistently rewarding subscribers encourages them to open and click on their campaigns. It enables BuzzFeed to build an engaged subscriber list that generates millions of monthly visits to their website.

To ensure you’re creating high-quality content for your list, always ask yourself before sending, “What’s in it for the subscriber?”

This will help you avoid sending irrelevant content to your reader, such as bland company news or press releases.

6 Benefits of Opt-In Email Marketing

Email marketing remains one of the most effective methods of communicating with your audience, as there are currently 3.9 billion active email users. Obtaining approval to send email updates to your customers can have a significant impact on your business. Let us consider some of the benefits.

1. Boost new business

Keeping new, ready-to-buy customers coming through the door is critical for any business’s growth. By adding to your email list on a regular basis, you’re constantly cultivating new relationships. This ongoing outreach is critical because you never know who will convert to a loyal customer down the road.

2. Establish personal connections

Today’s businesses are constantly attempting to break through the noise in order to reach their target audience. Regrettably, many businesses undervalue the importance of personalization. Personalization increases open rates by 26%, according to data. Also, targeted email campaigns pay off. Indeed, segmented campaigns have been shown to increase email revenue by 760 percent. With email platforms such as Campaign Monitor, you can use subscriber data to send personalized messages to the right subscriber at the right time.

3. Increase the number of visitors to your website

Through email marketing, you can promote visits to a variety of websites. Subscribers can be directed to your homepage, a specific blog article, or a promotional landing page—the possibilities are limitless. Any time you can encourage subscribers to engage with your brand digitally is a sound investment.

The more quality subscribers you add to your list, the more visitors you can direct to the websites and pages of your choice.

On, a Swiss retailer of performance running shoes and apparel, is revolutionizing the running shoe industry with new technologies. They use email marketing to remind and encourage audience members to visit their online store.

4. Conduct cost-effective marketing campaigns

Email marketing is a favorite tool of marketers. That’s unsurprising, given that email marketing is one of the most cost-effective channels — for every dollar spent, email marketing generates a $38 return on investment. In comparison to traditional advertising, building an opt-in email marketing list enables businesses to reach the right audience at the right time at a very low cost. Additionally, email marketing campaigns can be prepared quickly in comparison to traditional campaigns such as direct mail or print, which require significantly more time to prepare and execute.

5. Establish your own channel of communication

One of the primary benefits of having an opt-in email list is that you own it, and it can serve as a critical pillar for future success. Regardless of the number of followers you have on social media, the algorithm ultimately determines how many people see your content. Constructing an email list entails reclaiming control of your communication channels. The most successful businesses will tell you that one of their most valuable assets is their email list. The sooner you begin building your opt-in email list, the better your results will be in the future.

6. Consult with your audience to elicit feedback

The only way to improve your performance is to solicit feedback from your audience and to listen to them. Email is an excellent way to gauge your customers’ pulse and adjust your strategy in response to their responses.

Customer satisfaction surveys will provide you with all of the information necessary to enhance the customer experience. By segmenting their email lists according to different buyer personas, businesses can tailor the questions they send to specific audiences.

9 tips for church email marketing campaigns

1. Continuously ask for email addresses

You may feel as though this is an endless search… and you are correct. You must ask for email addresses from worshippers, guests, and everyone else you encounter on a continuous basis. This is the only method to ever grow your email list.

If you have a website (which you should! ), include a subscription form for collecting visitors’ names and email addresses. Give them a reason or two to sign up (for example, “weekly insights on the Bible”) and keep the form as simple as possible.

Additionally, you can get email addresses via forms hosted on or linked from your Facebook, Twitter, or other social media platforms. Inquiring in person or via a flyer displayed on the church bulletin board is OK as well, but ensure you have specific permission before enrolling anyone!

2. Send emails regularly

Consistent message delivery is a critical component of any successful email strategy. This is not to say that you should send emails daily… Unless, of course, that is your strategy or a component of your plan. However, you should be sending emails on a consistent basis that your parish will learn to expect.

Parishioners will not forget about your church if you provide regular messages. Indeed, many will look forward to your “Wednesday devotions” or “weekly highlights” if you send them regularly.

Over time, individuals may even request to contribute to specific emails. Allowing them is entirely up to you and your church leaders, but this is a wonderful approach to collect content reliably and maintain a consistent sending schedule.

3. Add images to your emails

Have you recently returned from a mission trip to Honduras with your church group? Have you recently heard the children’s bell choir perform at a senior living facility? Has the church organ recently been painstakingly restored to its former state?

Include those wonderful, motivating photos in your email correspondence. People enjoy seeing photographs, particularly of people they know. Additionally, images may be used to break up huge blocks of material and keep subscribers reading for longer periods of time, which is a significant benefit.

4. Make sure your content is relevant and succinct

Emails are frequently skimmed rather than thoroughly read. As a result, ensure that your content is succinct. Include bullets and headers to assist those who scan emails in retaining key information, such as the date of the forthcoming bake sale or who is next in line to serve as an usher at Sunday church.

Additionally, you should strive to keep your emails’ content relevant and church-related. While there is no wrong in providing parishioner recipes at the bottom of each newsletter, a whole email dedicated to recipes may not be as appealing.

5. Add links to content on your website or social media pages

Through the use of links placed throughout your email, you can direct users to other websites. Want to direct your parishioners to a fresh YouTube video? Consider whether an article on your blog is pertinent to your most recent email. Include a link and a call to action encouraging readers to check it out. This boosts the amount of time visitors spend seeing your content, which increases their total engagement with your church.

The majority of email marketing tools allow you to track how many people click on each link. This can assist you in making long-term judgments regarding the types of links to include, based on which ones receive the most traffic.

6. Make your emails mobile-friendly

As an increasing number of people check their emails on mobile devices, ensure that your emails are mobile-friendly. This can be accomplished by utilizing a responsive email template — that is, an email template that adapts its layout automatically to the screen size on which it is displayed.

If you’re unsure whether your current emails appear properly on smartphones and tablets, ask members of your congregation to lend you their devices for testing. While it may take some time to polish your template, your open rates will undoubtedly reflect your efforts!

7. Write exciting subject lines

What should your email subject lines be? You may forget about just referring to each one as “Church Newsletter”: some studies have discovered that the term “newsletter” can significantly decrease open rates, and this also says nothing about the substance contained within!

You should strive to write subject lines that are both engaging and succinct, as mobile visitors only see a limited number of characters in their inbox. Consider a compelling question such as “What did Jesus say about jealousy?” or succinct, such as “Important dates for May church events.”

8. Remind readers of upcoming church events

Are you holding a special bake sale or time of worship? Or is the Easter Egg Hunt coming up in a few weeks and volunteers are needed? Remind readers numerous times through email prior to the event. Thus, they will have numerous opportunities to add the events to their calendars.

9. Celebrate church milestones and success stories

Bear in mind that a church is a microcosm of the surrounding community. Your congregation, guests, and supporters should always be informed of milestones, success stories, and pleasant occurrences.

It is not boastful to state that you raised a specific amount of money for a local charity or that a child was born to a couple married in your parish last year! These can assist strengthen your church’s sense of community and even attract visitors who are eager to witness the fruits of your efforts in person.

Benefits of email marketing for small businesses

The benefits of email marketing for small businesses are not always obvious. Email marketing is being used by thousands of organizations to promote their businesses and to grow revenue. If you’re on the fence about email or overwhelmed with information, we want to help you get started. Here are five benefits of email marketing for small businesses.

1. Reaching The Right Audience

This is perhaps one of the biggest benefits of email marketing for small businesses– it allows you to hit your target audience wherever they are. People are more programmed than ever to ignore billboards, recycle printed promotional materials, and fast-forward through commercials. Email is another story.

In fact, research has shown that people spend 30 percent of their time at work and 50 percent of the time working from home on checking email. That’s a lot of time spent in the inbox! Email marketing software can help ensure your email gets to those people and gets opened.

This isn’t to say you should send emails every day, but you should be sending innovative, creative, and effective emails. Why? For the simple reason that your network is interested in hearing from you.

Market research firm MarketingSherpa found that 91 percent of adults in the United States enjoy receiving promotional emails from companies with which they do business. As a result, not only do people check their email frequently, but they also want to receive email.

Email marketing software allows small businesses to quickly and easily reach an audience that is already interested in what they have to say.

2. Monitoring Metrics Over a Period of Time

Knowing what works is extremely beneficial. You have the opportunity to build on your previous success. It is equally important to recognize areas in which you can make improvements. While it is easier (and more enjoyable) to concentrate on the positive, recognizing areas where improvements can be made will help you to improve your products and services. By tracking conversion and click-through rates, email marketing software makes it simple to collect this type of information from customers.

Whenever you come across an email with a high click-through rate, use it as a template for future emails. For example, if you notice that an email with an image performs exceptionally well, include a compelling image in the following email.

It is important to understand that not every email will be a rousing success, despite the fact that we would prefer it to be that way all the time. And that’s fine with me. Furthermore, it is completely normal! Because of that reality, take the same amount of time to look at emails that didn’t perform as well as you hoped. Make sure you have clear calls to action, your links are all working correctly, and the content is interesting.

3. Consistent Outreach & Increased Awareness

Staying top of mind isn’t always in the lists of benefits of email marketing for small businesses, but it’s a big one. Email marketing is an easy way to stay in touch with your network.

This consistent outreach translates into people more easily thinking of your business when they need your services. The key word here being, “consistent,” not, “irregular.” If you email your network once or twice a year and it’s only ever to promote your business, you’ll likely see very low engagement. There’s not much in it for them, only for you.

Consistent communication with content that is interesting and relevant to your audience should be your primary focus. Are you a real estate agent? You can discuss topics like DIY home projects, how to landscape on a budget or even financial tips on down payments. Make sure your contact information is easily accessible so that anyone who feels compelled to reach out can do so quickly.

By providing applicable and relevant information, you’re positioned as an expert and show your audience you care about them beyond making a sale.

4. A Cost-Effective Method

One of the most appealing benefits of email marketing for small businesses is affordability. The return on investment in email marketing has always increase year-over-year. A 2016 study by Campaign Monitor found that every $1 invested in email marketing equalled a $44 ROI. And that’s an increase of almost $10 from the year prior!

So for small businesses on a limited budget, getting the most bang for your buck means using email marketing.

Printing and mailing flyers, attending conferences, and hiring help are all expensive ways to market your business. They certainly have their value, but they aren’t something most small businesses can do on a regular basis. Email, however, is what you can do on a regular basis.

Your emails can reach hundreds or thousands of people at a minimal cost to you. A joint study from Shop.org and Forrester Research found that 85 percent of US retailers consider email marketing one of the most effective customer acquisition tactics.

Low cost + high ROI = a small business win.

8 Incredibly Compelling Benefits of Email Marketing

Email marketing is by far the most effective method of advertising your business, raising brand awareness, and driving visitors to your website. It is extremely cheap cost and has an extraordinarily high return on investment.

Therefore, if you haven’t already, what are you waiting for?

The benefits of email marketing are virtually limitless, and it offers advantages that other forms of marketing do not.

Continue reading to learn more about email marketing, why it’s worthwhile, and the specific benefits your firm can get by incorporating it into its marketing strategy.

1. It’s targeted

While other forms of web marketing enable you to target your most qualified clients, email marketing enables you to communicate directly with them.

This ensures that you are communicating with the specific audience you desire and building relationships with current and potential customers.

2. It reaches an interested audience

Another advantage of email marketing is that recipients must opt-in to receive your emails.

This implies that when you send emails, you are communicating with those who have consented to receive communications from your firm.

After someone subscribes to your emails, the objective is to keep them from clicking the unsubscribe link.

Determine what your recipients can expect from your emails. Then, continue distributing content along those lines to ensure that subscribers receive what they signed up for.

3. It’s affordable

Email marketing does not have to consume a significant percentage of your marketing budget.

At first, email marketing campaigns can be entirely free.

Moving forward, even if you decide to invest in software or partner with a marketing firm, you may still work under a few hundred dollar budget.

4. It has a high ROI

Email marketing is a highly cost-effective method of advertising your business.

An email marketing campaign’s return on investment (ROI) can be phenomenal. Indeed, the average campaign delivers a return on investment of 4400 percent, or $44 for every dollar spent.

5. It works with your SEO strategy

While you may not consider SEO to be an advantage of email marketing, these two forms of marketing can complement one another.

Links referring to your website from a respectable external website might have a good effect on your SEO. This demonstrates to search engines that users trust you.

By including links to your website’s content in your emails, you improve the possibility that someone who reads your emails will visit your website.

6. It helps with your content marketing goals

If you consistently publish new content, you can share it with your email subscribers.

Whether you generate graphics, blog entries, or videos, you can utilize email marketing to distribute your work.

When you distribute your material to your email subscribers, you can improve website traffic and, if your content is relevant to your audience, you can also lower your website’s bounce rate, increase time on page, drive conversions, and achieve other content strategy metrics.

7. It’s easily measurable

The majority of email marketing platforms (such as MyEmailFX) include built-in analytics that provide insight into your campaign’s performance. Each platform is slightly different, but the most allow you to track crucial metrics that might assist you in determining the success of your campaign.

You’ll see statistics about how frequently and by whom your emails were opened, who clicked on links within the email, how many emails “bounced” or were not delivered to a user, and who unsubscribed.

8. It’s personalized

You can do much more with email marketing than simply target people based on their interests.

One of the several advantages of email marketing is the ability to leverage artificial intelligence and automation to create truly unique experiences for your email subscribers.

If a customer has completed a purchase and provided their email address, you may use email marketing to solicit reviews or propose further products to complement the purchase.

You can address each subscriber by name and send emails according to their time zone.

5 Email Marketing Examples to Save for Later

This article discusses 5 successful email marketing campaigns samples. Have a look at these email marketing samples!

1. VSCO

Offering free trials is a very common approach of acquiring new leads for businesses that offer subscription-based services.

Although “free” is one of the most effective email marketing phrases, it’s difficult to convince customers to try anything that will cost money after a certain amount of time.

VSCO overcomes this obstacle by making their trial a limited-time offer and informing subscribers of the remaining time to take advantage of it.

This instills an element of urgency in the offer, which is frequently all that is required to drive a convert. Nobody wants to feel as though they’re losing out on anything, much more so when it’s something for free.

Even if your business does not offer free trials, nearly every business offers limited-time specials in some way.

If you’re running a yearly sale, a holiday special, or a limited-time discount code, inform your subscribers of the expiration date.

A shorter time period is more successful than a longer one because it discourages your audience from deferring a purchase.

2. Sephora

If a buyer is unsure of the benefits of one of their items, they will not purchase. After all, no one wants to waste money on items they will never use.

Sephora recognizes this concern and solves it by delivering free video instructions for their latest items.

If a subscriber is interested in a product but unsure how they would utilize it, Sephora’s films provide answers. Sephora allows email readers to comfortably purchase.

Even if they are uninterested prior to receiving the email, the video thumbnails can capture their attention and pique their curiosity.

This is a method that practically every organization can use. If a potential consumer is unsure of how they will use a product or service, they are reluctant to purchase. Eliminating that doubt with a product presentation can go a long way toward converting them.

If you’re a retailer of apparel, you might offer style guidelines with each new line announcement to help potential customers visualize how they’d wear an item.

Regardless of your business strategy, you can experiment with a variety of alternative email content forms. While sticking to text and photographs is the simplest choice, adding or linking to videos can be considerably more effective.

3. Glossier

If you’re an established business but haven’t launched any new products, announced any sales, or added any new services, you may find yourself at a loss for what to say in your email advertisements.

However, if you already have a dedicated client base, a simple email featuring one of your best-selling goods, such as this one from Glossier, may enough.

The product highlighted in this effective email marketing example was a corporate best selling with overwhelmingly good ratings.

As a result, this email reintroduced the product to customers who had previously contemplated purchasing it.

Additionally, it’s worth noticing that the copy is not forceful or sales-oriented. Rather than that, it is consistent with the company’s current branding.

4. Eventbrite

Occasionally, your subscribers will simply ignore your emails. It’s infuriating, especially given the detrimental effect it has on open rates, clickthrough rates, and revenues.

However, rather than abandoning inactive subscribers, you can note their absence and take efforts to re-engage them, as Eventbrite did in this email.

They begin the email with a pleasant recognition that the subscriber hasn’t engaged with their emails in a while (“we kinda miss you!”), and then deliver content that may change that fact.

Eventbrite provides a few options in this instance.

The subscriber might visit their blog and read some corporate news, which could be advantageous if they are unfamiliar with the company or its products.

Alternatively, they might visit the company’s website and read a case study that includes recommendations for planning a successful event. This is the more attractive choice since it can demonstrate how Eventbrite has aided other people in their success and how it can do the same for them.

Finally, this effective email marketing campaign illustrates how to create an event or contact the company.

5. Nisolo

If a subscriber remains inactive despite your best efforts to pique their interest — or if you want to enhance their experience with your brand — allowing them to adjust their email preferences is beneficial.

Nisolo accomplishes this by allowing subscribers to vote on the product lines they prefer.

If a subscriber isn’t opening your emails, reading your content, or clicking your links, it’s possible that you’re not sending what they want.

While it is possible to estimate what someone may be interested in, directly asking them eliminates the guesswork.

This is a win-win situation. Because it enables your subscribers to receive emails that are relevant to their interests (and avoid those that aren’t). This enables you to develop more successful campaigns.

Things to avoid saying or doing during sales calls

Don’t try to do too many things at once

This is an absolute no-no. People can tell when you aren’t paying attention to them, and if you’re on a sales call, you need to devote all of your attention to your prospect. Although no one will notice you doing it on a regular basis, you will be missing out on the connection you should be building with this prospect.

Don’t write checks that you won’t be able to cash

You should avoid making promises you can’t keep or answering questions you aren’t 100 percent confident in answering.

When under time constraints, it can be tempting to say what people want to hear. However, if your relationship with a prospect is built on faulty information, your time spent on the phone with them may be rendered ineffective.

Don’t rush for an outcome

You’re going to have another conversation with them. Because you have someone on the phone, there is no need to read your entire script in a single conversation just because you are on the phone. If you can engage them in a productive conversation today, they will be more receptive to your pitch in the future.

When you’re on the phone, avoid eating anything

Face it, you can’t hide the fact that you’re chewing on a granola bar when you’re talking to someone whose only connection to you is the audio device that’s literally an inch away from your chompers.

Because this also falls under the category of multi-tasking, you will receive a double deduction in points.

The need to make a cold call should never be so pressing that you find yourself talking on the phone while eating your lunch. Put yourself in the position of having “no choice” but to call into work during your lunch break. There may be a number of obstacles preventing you from being fully engaged, maintaining a positive outlook, and giving it your all in your work.

Before getting on the phone, take a moment to reassess the situation and relieve some of the workplace stress.

Don’t call unless you’ve done some prospect research

You should not even consider picking up the phone until you have learned more about the prospect. Are they a good match for each other? How many people do they have under their control? What exactly is their role within the organization, and are they the most appropriate person to speak with? Trying to figure out all of these details over the course of a cold call is a surefire way to get hung up on.

Don’t dominate the conversation

Allow people to be themselves, and more importantly, allow yourself to be a person. You want to establish a connection with your prospect, and no one wants to establish a connection with an aggressive know-it-all.

Allow them to lead the conversation at their own pace, rather than shoving information down their throats. If your product is the most incredible thing that has ever happened to them, allow them to discover it through conversation rather than forcing them to buy it.

Don’t call unless you’ve done your homework on the company

How can you assist a business in achieving success if you do not understand what they do or what their requirements are? Spend a few minutes on their company’s website to learn more about them. To find out if they’ve recently won any awards or issued a press release, search Google News for the company name. To learn more about the company’s employees, take 60 seconds to visit LinkedIn. Check the stated location of the target prospect against the nearest corporate headquarters to ensure that you are calling the correct office.

Showing that you’ve done your research on the company during your first conversation will get you a lot further than dialing the company’s phone number without knowing who to speak with and asking to speak with “whoever makes IT decisions.” Make the prospect do your work for you rather than the other way around.