How to Start Vlogging in Six Steps

Vlogging has been a huge contribution towards making many to be influential nowadays. The likes of Casey Neistat and Cesar Millan are proof of this. They started filming their ideas and experiences to build audiences of millions. Where did they begin? If you are interested in knowing, then you need to on.

Start by implementing these six steps.

1: Decide on the goal of your vlog

You are likely vlogging to gain more subscribers and build a fanbase.  Your goal could be anything, but make a decision from the onset. Having a clear goal will guide everything you do on your vlog.

2: Determine your main topic

Your topics dictate who your audience will be. You’ll draw individuals interested in marketing topics, as well as professionals, marketing managers, and enthusiasts. Determine your main topic and create content for your target audience (s).

3: Learn video editing

There are two ways on how to edit vlogs:

1. Use a video editor 2. Self-edit

If you can’t afford to hire a video editor early on, you’ll have to do it yourself.

  • Learn about video blogging editing techniques here:
  • Use attention-grabbing titles above your videos to keep attention.
  • There should be fewer transitions in each video.
  • Make your sound clear and noise-free; use Audacity to edit your sound and remove any background noise.
  • Subtitles can be a huge help for people who don’t use sound. They watch videos with the subtitles’ help.
  • Timestamps will help your audience locate relevant sections of your video.

4: Create your page on a video-sharing platform

To build an audience, you need a platform. And YouTube is the most popular video-sharing platform right now. It’s good for you because of the reach it provides. Millions of people watch vloggers on YouTube because the platform is filled with 1.7 billion active users.

With over 3 billion users, Facebook is the world’s largest social network and an exceptional platform for videos. You can also use Instagram (IGTV) to put your longer videos.

You don’t have to choose one hosting platform to share your vlogs, you can use all three (if any). Despite your site’s location, it’s vital that people watch your videos, which advances to our next step.

5: Promote your vlogs

Promotion plans are needed to expose your vlogs to millions of people on YouTube and the other platforms.

Videos rarely go viral without a pre-planned content promotion strategy. Leave your video-blogging success to chance.

6: Build an email list

Why bother building an email list? One of the main reasons you’d want to build an email list is because video-sharing platforms are unstable.

At any time, the rules can be switched against you. Facebook reduced the company page reach a few years ago. Facebook pages will be devoid of many likes unless their content has strong appeal.

New policies may restrict your vlogging opportunities at any time. In order to get your own platform, you’ll need an email list.

Many people check their emails several times a day. This enables you to engage your audience when you release a new vlog. For working-class people, email checking occurs every fifteen minutes.

Getting subscribers from your vlog is almost always a good idea. Notifications of your latest vlogs are sent to their email inbox.

How to run a webinar

This article is an excellent resource for helping you start making webinars.

1. Choose the right topic, title, and format

First of all, envision the goals of your webinar.

Then, choose a topic. What is the main point you’d like to convey in an hour or so? You can use your other content’s statistics to see what contributes to your site’s traffic, and what your audience is most interested in. This action will definitely increase engagement.

Be accurate. This method helps people understand what they’re signing up for, while also improving your SEO.

Select a format for your webinar that best suits your needs.

2. Choose the presenters & team

For a webinar, you will need to choose a qualified presenter. It should be a person who is knowledgeable about the subject, not afraid of public speaking, and has good presentation skills. Absolutely, your web seminar can have multiple presenters.

You can then choose an assistant, who can be responsible for managing the chat while the speaker carries on with their presentation.

After you have found excellent content creators, you can also ask someone (or a few people) to handle the technical details of your webinar (make sure the Internet connection is strong and that you can be heard and, if required, seen)

3. Plan out the content

Before you create an online seminar, you must plan it thoroughly.

Webinars in which presenters speak disjointedly and stammer have a low rating. Plan your webinar and it will likely meet your promise, and give your audience enough information to absorb.

4. Prep the tech environment

Before running a webinar, make sure you have a working webcam and microphone that have been adjusted to the environment you are in. Choose a place to hold your webinar in order to remain professional and allow nobody to disturb you during the webinar. A disruption in participants’ focus could occur.

Make sure your internet connection is stable, that your laptop charger is plugged in, and that your computer won’t automatically start downloading updates.

Sharing your screen should be something as simple as, “Clear your desktop when you’re done with your session.”

Before you begin your meeting, go to the webinar room and see if everything is ready.

5. Attend other webinars beforehand

To truly comprehend an event, you must first have attended it. Start with industry influencers to find seminars to register for. Write down everything you find interesting from the webpage to the way the speaker talks. So, what are you prepared to do?

6. Schedule your webinar

When should you run a webinar?

The best rule of thumb is to set a webinar for the middle of the week, Tuesday to Thursday (with Tuesday as the winner). Most days do not have travelers. To be successful, you’ll be competing with other experts in your field.

When people are not at work, you can assume they would prefer to attend web seminars. Statistics show that people prefer to hold webinars in the morning. 11:00 a.m. When you have guests from various time zones, you might have to sacrifice sleep in order to host them. Also, avoid scheduling the seminar for lunchtime.

Point out that your webinar will be recorded and ask people to register even if they can’t attend because they’ll get the recording afterwards.

7. Practice

Do not jump into your first webinar hoping to improvise. Sure, flexible presentation is an asset, but practice plenty leading up to your seminar to make everything smooth and eloquent. It’s best to perform a dry run for the webinar software with everyone on your team, too.

Avoid last-minute scenario alterations. They commonly create extra work and increase stress.

How to make an effective Facebook landing page

Naturally, there are numerous ways to create a Facebook landing page. Likewise, there are numerous types of landing pages that can be effective for an advertising campaign. Your success, however, may be contingent on a number of factors, including the visuals you choose, the design’s professionalism, and your target audience. There are a few steps that may assist you in coping with these factors.

Let us attempt us check them together.

1. Choose the landing page that better suits your campaign

In other words, ensure that your landing page is relevant to the advertisement’s objective. Consider the following: What do you hope to gain from your visitors? What do you want them to do once they arrive at that page?

Do you wish for them to subscribe to a newsletter? Do you wish for them to contact you and make you an offer? Whatever your objective is, it must be clearly stated on the landing page while also being persuasive to the visitor.

2. Create/Design your visuals

This step begins with the creation of the primary advertising banner and continues with the creation of the landing page. All of a campaign’s unique visual elements should be included in all aspects of the marketing strategy.

And, in this case, the most critical elements are the banners and promotional pages.

3. Responsive design

We are all aware of the important nature of the mobile community. At least half of your target audience will click on your Facebook ads on their smartphones. This means that you must address this issue and ensure that you can deliver a mobile-responsive landing page. Third-party tools and apps will handle this for you, however, if you choose to build the page yourself, it is something you can consider as well.

4. A sub-headline

When it comes to content marketing in general and advertising in particular, succinct headlines are one of the most effective ways to close a deal and convince your audience that you can deliver on your promises. Headlines segment the text and draw the reader’s attention to your offer on first glance.

5. An enticing offer

Typically, a banner advertisement promotes a product or service. And it must be a compelling offer that will entice the audience and persuade them to click on your link. The landing page should live up to this expectation and provide exactly what your audience was looking for when they clicked on the banner ad.

6. A powerful call to action

Nothing speaks louder than a call to action in advertising. However, this is only true if you understand how to choose your CTA copy and how to make it visible, readable, and understandable in the fewest possible words and in the most appropriate location on your page.

Conclusion

Advertising is a critical component of any marketing strategy, and one of the best channels for running such a campaign is Facebook. Apart from the banner itself, the most critical aspect to consider is the landing page. This is the page that your audience will see when they click on your advertisement. However, there is no need to be concerned; you now have several options for designing and publishing your landing page on Facebook.

Constant Contact

The user experience is quite very simple and there are some of the great drag-and-drop tools and the wide range of design themes.

You will have multiple options if you are importing your email contacts. You can use the copy-pasting, the upload emails in bulk from a file, and the import contacts from your Gmail, the Outlook, and other of the 3rd party apps. The whole process itself is just simple and it is easy to follow.

The Constant Contact’s email design tool make use of a drag and drop functionality together with the element blocks. When you are creating your email, you can select from several templates as a base for your email, or to start building it right from the scratch. Multiple handy toolbars help you with adding elements or with the editing of a selected one. However, when you are adding an image, you would go through three separate windows, which we feel is a bit much.

ConstantContact email editor

While you are building your email, you can always make use of the preview function to see how the current version would look when viewed in someone’s inbox.

After you have created your email, you have to select the email recipients, then add a subject line, and determine when your email is sent. Once you are done with that, you can then go back to your dashboard and see some basic statistics about your emails’ performance.

Mobile Editor
The Constant Contact has got a separate mobile app available on the App Store and the Google Play. You can make use of it to create and to send emails, to receive notifications, and see the statistics of your sent emails. The app itself is relatively compact and it is useful for marketers on the go who still want to be very productive with their email marketing.

Features
The Constant Contact’s service has all of the modern features that is necessary to create an effective email marketing campaign in our today’s world. Some of the more advanced features that it has are only available with the higher-tier plan. So, you should make sure to pick the right plan with your desired features.

On top of the unlimited emails that you can send with the Constant Contact, the main features are the drag and drop design tools, the mobile-responsive emails, the list segmentation for targeted emails, the personalized emails, and the email automation capabilities.

Their customer support is also available over the phone and they still have live chat support, and they have an extensive knowledge base with the additional marketing articles that you can browse.

If you do not have a website yet, then the Constant Contact’s plans also include the web hosting. You can start to build an entire website, a landing pages, or even an eCommerce sites. You can check out some website builders review where you can find some other information about Constant Contact Builder as well, among other of the best website builder providers.

Pricing & Plans
The Constant Contact offers just two subscription plans, and the cost of both of it is tied with how many contacts that you are adding to your account.

Constant Contact Pricing Plans

The cheapest of its plan starts at $20/month with only 500 contacts ($0.04/contact).

The Constant Contact offers a 60-day free trial without you needing a credit card. You are limited to only 100 contacts during the trial period, but it still will give you a safe opportunity for you to test their service.

The 10 Best Blogger Editing Tools

Bloggers must adhere to a strict posting schedule if they wish to maintain a positive relationship with their followers and attract new regular visitors to their blogs. Each article they post must be flawless; otherwise, the readers’ comments will be scathing.

Nothing is more discouraging than writing a lengthy post that falls short of the mark. How can you differentiate yourself from the other bloggers in your niche if you are unable to write the type of content your readers expect? Perhaps the issue is not with your writing. Have you ever considered altering your editing style? When your posts have sufficient potential, it is the editing aspect that contributes to their appeal to visitors.

The following 10 tools will assist you in perfecting your content:

1. Grammarly

Grammarly is undoubtedly one of the most popular editing tools available. Along with improving your writing, it features a very clean and intuitive user interface. As a result, nothing will divert your attention away from writing your blog posts in Grammarly once you begin. Among the many cool features it includes is a plagiarism checker that allows you to verify that the copy you’re working on is completely unique.

2. StayFocusd

Don’t you just enjoy procrastinating when it comes to editing? Suddenly, you decide that checking Facebook, Twitter, and Instagram is a good idea, and then you call a friend and waste hours without accomplishing anything. StayFocusd, on the other hand, will put an end to those excuses. The app will block distracting websites and prompt you to return to work. That is the proper way to protect your blog from another hastily written post.

3. Byword 2

Byword 2 is a straightforward but effective text editor for Mac, iPad, and iPhone. You will be able to write and edit your blog posts more effectively as a result of its useful features and keyboard shortcuts. All of your devices will be synced with the documents. The Markdown support in the app enables you to preview your content and then export it as rich text, HTML, or PDF, or directly to your blog.

4. Writer

Writer is a powerful AI-powered editing tool that will quickly analyze and help you improve your blog posts. It checks for the standard errors such as typos, grammatical errors, and punctuation. However, what distinguishes this tool from others is that it makes use of artificial intelligence to deduce the context in which these ‘errors’ occur. As a result, it recognizes that sometimes grammar rules do not apply, which is acceptable.

5. Cliche Finder

Perhaps you are unaware of all clichés in the post you’ve written, but you can rest assured that your readers are. Cliche Finder is a powerful editing tool that enables you to eliminate such issues from your content. The automated software analyzes your writings for clichés that you can eliminate.

6. NinjaEssays

Now we’re getting into the meat of the matter: editing. While automated tools are convenient for making quick changes to your content, they lack essential editing assistance. At NinjaEssays, a custom writing service, you can hire an actual expert editor to improve your blog posts while maintaining your unique voice. The prices are extremely reasonable! There is another way to utilize this website: if you need assistance writing a blog post about a subject you are unfamiliar with, NinjaEssays can connect you with a suitable writer who can assist you.

7. Hemingway App  

Your readers are not interested in reading endless sentences that veer off track at some point. With the Hemingway App, your content will be bold and clear. Have you ever wished for Hemingway’s assistance? This is possible with this application. It will indicate which sentences and words could benefit from some simplification.

8. ProWritingAid

ProWritingAid combines a variety of editing tools into a single application. You can use it as an online spellchecker and plagiarism checker, as well as to improve readability and paragraph structure, eliminate redundancies and clichés, and identify overused words and phrases, among other things. You are not required to register in order to receive a completely free analysis of your content.

9. Word Counter

Word Counter – Don’t be fooled by the tool’s name; this is not another straightforward word counter. It will inform you of the number of characters you have written (without including spaces), but will also warn you if certain words have been used excessively. You can drill down further and determine the average number of words and characters in a sentence.

10. SynchroEdit

Collaborative writing and editing can help you take a new perspective on the blogging process – all with SynchroEdit. You can collaborate with another blogger or a friend who wants to join the fun on a document. Rather than sending multiple drafts and making endless corrections, you can eliminate the bottleneck and edit the same document in real time.

How the Email Newsletter Became Cool Again

What if one of today’s hottest marketing strategies was a true throwback? ”
Two years ago, the concept of an email newsletter seemed positively antiquated. How did these newsletters regain popularity, and why is this relevant to your business? Continue reading to determine whether an email newsletter is a good fit for your business and you.

Return of the Email Newsletter

Your primary concern right now may be how and why the email newsletter has regained relevance. And it’s all thanks to the new platform Substack in many ways. Substack’s platform enables anyone (from freelance writers to large corporations) to create an email newsletter. It is completely free to create and distribute emails to an unlimited number of followers, as long as you are not charging them a monthly fee.

Substack takes a 10% cut of your monthly profits as soon as you begin charging your readers. While this format appears straightforward, it attracted a diverse range of writers for a variety of reasons. Some hope to use the platform as a springboard for a new writing career. Others are seasoned writers who are tired of squabbling with editors or simply miss the excitement of writing for alternative weekly newspapers. While Substack has reintroduced cool to newsletters, it is not your only option for creating and distributing your own content.

Different Newsletter Options

If you crave the possibility of significant exposure, Substack is an excellent choice. However, similar services exist, such as Tinyletter and Buttondown. Each service has its own set of advantages and disadvantages, as well as certain audience segments that may be more conducive to your content.
Of course, nothing requires you to use a major service. If you already have a business, you may already be using email marketing on a regular basis. In this case, you may be able to create a weekly newsletter and incorporate it into your email marketing strategy.

In a nutshell? You have numerous options. To assist you in determining whether a newsletter is right for you, we’re going to take a closer look at why this format benefits both writers and readers.

A More Personal Relationship

You may still be wondering what a newsletter is good for, both writers and readers. And one of the most straightforward answers is that it facilitates the development of a more personal and intimate relationship between the two parties.

A newsletter is extremely personal for the writer, as they are in charge of everything. The writer is entirely responsible for the newsletter’s content, and there are no editors. This allows them to write about whatever they want.

And readers appreciate the experience of receiving raw, authentic thoughts from authors they admire. And even the act of reading a newsletter is quite personal: it’s akin to receiving a lengthy letter from someone you truly admire each week!

If you run a small business, you can be confident that the loyalty readers have for their favorite authors will extend to your enterprise. This ultimately results in increased sales.

Slowing Down In a Fast-Paced World

To truly appreciate newsletters, all you have to do is contrast them with social media. At first glance, you might believe social media is also quite personal. You can cultivate followers and write about anything under the sun on the platform of your choice.

However, on social media, you are competing for followers with countless others. And as your followers scroll through their social media feeds, your messages can easily get lost among thousands of others.

With a newsletter, you can take your time and write lengthy pieces of content rather than cramming everything into something as small as a tweet. And you’ll quickly discover that your readers appreciate the experience of resuming reading something substantial and consequential.

Newsletters and Email Marketing

As previously stated, nothing prevents you or your business from creating your own email newsletter. However, if your business already uses email marketing, you can easily incorporate the newsletter into that campaign to reach your existing customer base.

Believe it or not, a business receives the majority of the benefits associated with newsletters that an individual does. For instance, those who read your newsletter will shift their focus away from the business as a faceless entity and toward the real men and women who make it up.

Additionally, a newsletter is an excellent vehicle for introducing some of your content marketing ideas. Rather than attempting to sell products to consumers, use the newsletter to provide them with information that is pertinent to their concerns. If you sell furniture, for example, you can use your newsletter to educate readers about interior design.

Readers will appreciate the fact that your newsletter is more than a product advertisement. And the more information you provide, the greater their loyalty to your business will grow.

Don’t Reinvent the Wheel

Are you interested in writing a newsletter but are unsure where to begin? The good news is that you do not need to reinvent the wheel.
Substack and other platforms provide thousands of opportunities to read what others are writing for free. This can be a rich source of inspiration for topics such as newsletter content, tone, layout, and style.

The Power of a Quick Response: How Email Promptness Saves the Day

What if you could instantly increase customer trust and loyalty?

Businesses frequently spend years cultivating that trust and loyalty. Unfortunately, many businesses overlook the most effective method for accomplishing this goal: promptly responding to each customer’s e-mail.

Prompt email responses can literally save the day and help put your business (especially a local one) on the map. Are you still undecided? Continue reading to learn why a prompt e-mail response is critical.

Simple Courtesy

Oftentimes, the most compelling reason to do something is also the simplest. And when it comes to why each customer e-mail requires a prompt response, a good deal of it boils down to basic courtesy.

We are all aware of how aggravating it is when someone does not respond to an e-mail. And soon, you’ll be inferring a great deal of intent from that lack of response. You may believe the other party is being impolite, inconsiderate, and dismissive.

This is bad enough for personal or intracompany e-mails. However, customers are unlikely to wait indefinitely for a response. Rather than that, they are more than likely to take their business to a competitor!

Even if your e-mail is brief and succinct (more on this later), acknowledging customers promptly demonstrates courtesy and respect.

Clean Inbox

Let’s face it: there are times when nothing is more stressful than discovering the number of unread emails in your inbox.

If you’re not careful, these e-mails will continue to accumulate. Not only will this reduce your productivity, but the mere sight of your inbox filling up with new messages will increase your stress level by the day.

In a nutshell? You must develop the habit of responding to e-mails (particularly those from customers) immediately upon receipt. Customers are accustomed to receiving shorter responses, which means that an instant response will take little time to write. Additionally, you’ll satisfy your customers while achieving every employee’s dream: an inbox devoid of new messages!

Appearance of Reliability

It is not an exaggeration to say that your reputation is everything when it comes to your business and brand. This is why businesses invest millions of dollars in sophisticated marketing campaigns: to strengthen their brand and enhance their reputation. However, one of the most effective ways to build your reputation is to respond promptly to every customer e-mail.

Regardless of how you respond and how much (or how little) you write, a prompt response reveals a great deal about you and your business to customers. It demonstrates that you are both punctual and dependable.

Customers who notice your prompt customer service will eventually regard your business as extremely trustworthy.

And this trust was earned without the aid of an expensive marketing campaign. Rather than that, it’s simply a matter of pressing the “send” button in a timely manner.

Increased Accountability

We’ve discussed how important a prompt e-mail response is to your customers. However, it benefits you because it enables you to accomplish what you previously believed was impossible: it eliminates procrastination.

Procrastination boils down to four simple words: “I’ll do it later.” However, when it comes to customer e-mails, deferring action is extremely dangerous. By that time, your reputation has already been tarnished, and the customer may have moved on.

Consider what happens after you send a brief response such as, “We appreciate you taking the time to write to us.” I’m going to investigate your question and get back to you as soon as possible.”

The customer will be pleased with your prompt response. However, and perhaps more importantly, you have now committed to investigating their complaint. Rather than dismissing the e-mail or their concern, you’ve established that resolving their issue is now a top priority for the day.

And with that, you’ve conquered procrastination. A prompt response helps you increase your accountability and refocus your priorities on customer service improvement.

Buy Yourself Some Time

What is the primary impediment to writing a prompt response to each customer? You may be concerned about responding to customers who have complex questions or serious issues in some instances. And the reason is that crafting the response they deserve will take time.

However, as previously stated, one of the advantages of an instant response to consumer e-mails is that it can be brief. Additionally, “concise” does not imply “definitive.” As demonstrated above, you can simply thank the customer for writing and commit to responding as soon as possible.

These brief acknowledgement e-mails reassure the customer that they have been seen and heard. Simultaneously, the prompt response effectively buys you time to investigate more comprehensive responses to any customer questions or concerns.

Defusing Volatile Situations

In terms of customer inquiries and concerns, here is a simple fact: your happiest and most satisfied customers are the least likely to send you an email. Rather than that, you are far more likely to hear from unhappy customers.

As a result, one of the primary reasons to respond quickly to customers is to assist in defusing a volatile situation. At its most basic level, this strategy works because when a customer is already enraged, making them wait an extended period of time for a response only serves to increase their rage.

If you want to ensure that your initial response sounds appropriately neutral and respectful, you may want to start with an email template and modify it as necessary. And whether you use a template or not, your e-mail should demonstrate your regard for the customer and your desire to resolve their issue.

Ultimately, you may be unable to satisfy everyone. However, promptly responding to customer concerns with courtesy and respect is critical to providing superior customer service.

3 ways to double your email list and boost sales with email partnerships

Want a simple way to expand your email list and increase sales? Simply collaborate with businesses and organizations that share your customer base but are not competitors. When businesses collaborate to promote one another’s email newsletters, products, and services, they can:

Instantly earn trust: When they recommend you, their audience will trust them, and vice versa.

Increase your reach by doubling or tripling it: If both of your mailing lists are approximately the same size, you can reach twice as many potential customers. By collaborating with a third business, you can effectively triple your reach.

Boost sales: By collaborating with other businesses, you can expose your brand to new prospects that fit your customer demographics and are likely to become customers.

Three strategies for partnering and developing mutually beneficial relationships that grow your respective email lists and increase sales are as follows:

Partner with local businesses

Other small businesses in your neighbourhood share your customer base, and many do not compete directly with you. Contact them to see if they’re interested in collaborating on a local email marketing campaign. Several suggestions include the following:

  • Utilize email to promote one another’s weekly specials.
  • Suggest and explain the benefits of subscribing to one another’s email lists.
  • Create a one-of-a-kind package. For instance, a restaurant and movie theatre may jointly promote a package dubbed “couple’s date night.” Each business offers a discount, customers are subscribed to the mailing lists of both businesses, and they enjoy an affordable night out – a win-win-win situation.
  • Collaborate with other local businesses to create a weekly newsletter featuring “community deals.” Each business can list its weekly specials and contribute to the list’s promotion among its customers.

Partner with online businesses

Do you have a regional, national, or international customer base? Consider expanding your search beyond your zip code to identify potential business partners who share your scale and customer demographics but are not direct competitors.

For instance, an online bookkeeping firm may collaborate with an online invoicing software provider. Alternatively, a dog food company may partner with a dog toy company. Several examples of online email partnership opportunities include the following:

  • Disseminate information about complementary products and services.
  • Exchange lead magnets – for example, eBooks – to entice customers to subscribe to one another’s email lists.
  • Promote special offers to customers; for instance, if a customer purchases dog food from one company, they may receive a 15% discount if they subscribe to the dog toy company’s mailing list.
  • Establish affiliate relationships in which each company receives a commission when one of their subscribers makes a purchase from the other.
  • Construct joint venture partnership packages that combine two products or services into a single discounted offer. As with local partnerships, it’s a win-win-win situation: both businesses benefit from the marketing investment and generate sales, while customers benefit from a great deal.

There is no shortage of online businesses, so do your research and identify the best possible partners who sell complementary products and services that are not in direct competition with yours. It’s an excellent way to instantly increase your audience and sales through trusted recommendations.

Partner with non-profit organizations

Non-profit organizations can assist you in reaching a targeted audience eager to contribute financially to a charitable cause. You can make the deal more appealing by providing something in exchange, such as a product or service. Several suggestions include the following:

  • Host a limited-time sales event in which a percentage of each sale is donated to a charitable organization. Seasonal events, membership drives, and special events provide excellent opportunities.
  • Provide a special coupon to anyone who subscribes to an email list maintained by a non-profit organization. The non-profit will share its subscribers with you in order for you to distribute the coupon and continue marketing to the organization’s audience.
  • Simply donate a portion of the proceeds from each sale to a charitable organization that is meaningful to your customer base. You may continue the program indefinitely as long as it benefits all parties.

When non-profit organizations partner with you, they will promote your email list to their members, donors, and email subscribers. The relationship benefits both parties because they receive a portion of the proceeds (or another type of donation, such as an in-kind donation), you gain new customers and subscribers, and customers benefit from a great deal while also contributing to a charitable cause.

How to create successful email partnerships

By now, you should have noticed a recurring theme: to be successful with email partnerships, you must create a win-win-win situation. This benefits all partners and, most importantly, customers. Here are some additional tips for making email collaborations work:

  • Collaborate with others who share your audience but are not direct competitors (and who are easy to work with).
  • Ensure that the relationship is mutually beneficial and equitable.
  • Never spam subscribers acquired through email partnership programs. When forming partnerships, it’s a good idea to make it crystal clear how you intend to use your growing email list.
  • Prioritize subscribers. What will entice them to join your mailing list? Who is on your partner’s list? Then decide on a package or program that will entice subscribers.
  • Begin with a single partner. If you are successful, seek out new partners or consider collaborating with multiple businesses on a single promotion. If you are unsuccessful, determine what went wrong and correct it: did you choose the wrong partner, audience, or offer?

A well-designed email partnership program can yield enormous benefits for all participants. Concentrate on customer benefits, and each partner can exponentially grow its own list while increasing sales through trusted referrals and the ability to reach more people with ultra-affordable email marketing.

What is Email Automation & Why Use It?

Email automation has evolved into a critical component of any successful marketing campaign. With automated emails, you can form long-lasting, personalized relationships with your customers, sell your products more frequently, and grow your business more quickly than ever before.
The good news is that you don’t need a large marketing budget to leverage marketing automation software effectively and fully utilize email automation.

What is Email Automation?

Email automation is a technique for sending emails to your subscribers in a sequence with predefined time intervals in between. Automation enables you to schedule and send emails to relevant users on a large scale, which is necessary for effective email marketing.

Just as you can automate your out-of-office messages, you can automate your email marketing campaigns. This approach would be appropriate, for example, if you wanted to send an email course in which each message contained a separate lesson. Marketers frequently refer to these campaigns as drip campaigns or follow-up sequences.

How does Email Automation work?


You’ll need either an email automation platform or a marketing automation platform to send automated email campaigns. Regardless of the tool used, the logic remains the same.

Prior to anyone receiving your messages, you must first specify a set of conditions and incorporate them into a workflow. Consider it as a scenario — when a subscriber meets the conditions specified in the scenario (e.g., they complete the newsletter signup form), the system sends your email.

The good news is that once you’ve configured your workflow and clicked publish, you’re finished! From then on, whenever your customer meets a specified condition, they will receive an automatic email from you. In this way, email automation functions similarly to sending a personalized message to your customers without the need to write one each time.

Additionally, many automation tools include pre-built marketing automation templates that you can immediately begin using.

4 Tips for maximizing the effectiveness of email automation in growing your business

Here are four tips to help you improve the effectiveness of your email automation campaigns.

Begin with a strategy


Before you begin developing your workflows and individual emails, it’s a good idea to start by outlining the entire scenario. A blank sheet of paper is ideal for this. Begin by establishing a broad strategy — what is currently not working for your audience, what you wish to accomplish, what you wish to communicate, and to whom. Once you have that, setting up your automated email sequences becomes much easier.

Design your email templates at once


Once you’ve created your plan, it’s a good idea to prepare all of the content for your emails. If you intend to create a longer automation sequence, you may want to consider developing an email design system. You can learn more about this in detail by watching our webinar recording below, but the basic concept is to design all of the email building blocks at the same time. As a result, once you’ve carved out those emails and written your copy, you won’t have to spend hours designing your messages.

When creating email templates, take care to ensure that your messages look good across a variety of devices and that your content is accessible. This will assist you in avoiding the spam folder and increasing audience engagement.

Keep track of your campaigns


Marketers occasionally go insane and end up creating a plethora of disparate workflows and email sequences that are difficult to manage. If you want to be confident in your automated email campaigns, it’s worth storing critical data in a spreadsheet.

Things like the workflows you’ve created, their objectives, target audience, and the tags you’ve assigned to your recipients can all help you manage your automated campaigns more effectively.

In addition, documenting your campaigns will make it easier to communicate with your team members about them.

Measure the right metrics


While the primary benefit of email automation is the ability to quickly set up sequences and move on to other projects, it is critical to track your campaign’s key performance indicators (KPIs). Create a list of the objectives for your campaign and the metrics you’ll use to track progress. Are you looking for open rates, click-through rates, or conversion rates? Alternatively, how about store visits or webinar registrations?

Once you’ve determined this, double-check that the design of your emails reflects that KPI. Is your template’s call to action prominent? Are your recipients going to understand what you want them to do? These will assist you in avoiding distractions caused by shiny object syndrome.

How to Develop a Strong Digital Brand for Your Business

Whether you’re transitioning from a side hustle to a full-time venture or starting something entirely new, a strong digital brand will help you succeed. A digital brand communicates both visually and verbally who you are and what people can expect from you.
6 areas in which you should concentrate your efforts in order to build a strong digital brand are explained below.

Devise your positioning

Begin by considering your brand and the message it needs to convey. Consider why someone would want what you’re offering by examining the impact it has on the lives of those who use it. Also, consider your target audience, including their demographics and motivations for engaging with you. From there, you can begin compiling a collection of words and images that effectively convey your essence.
Bear in mind that when you’re attempting to differentiate yourself, a compelling aspect of your story may be something other than what you offer, such as the materials you source. Alternatively, it could be the way people perceive your business. In 2020, user experience is predicted to be the primary brand differentiator.

Choose a brand voice

Finding the right brand voice and tone is a process that is unique to each business, depending on the market you serve and your own personality. Determine what is authentic and real for you. The brand voice should be consistent across all digital platforms, as well as any offline channels such as direct mail, print, point of sale, and physical presences at events such as festivals or trade shows.
A consistent tone establishes your brand’s credibility and reliability with users, providing them with a clear sense of your core values. Consider how you wish to be perceived—your tone can assist in conveying honesty, knowledgeability, dependability, and friendliness—all of which are human values. Brand’s voice can evolve over time. Observe how people respond to various channels. Evaluate your audience’s connection points and don’t be afraid to tweak your approach to increase your reach.

Craft a timeless style
Your digital brand’s visual elements are one of the first things a visitor will notice. Your colour, font, and other style elements should feel current, but not excessively so. Once you’ve chosen a colour palette and fonts, create a style guide to provide each steward of your brand with clear direction and a common language for visually communicating your message

Pick the right images

While the abundance of readily available stock art online may tempt you to grab something quickly and add it to your website or social media feed, pause before posting.
Create an overarching strategy for what imagery feels appropriate for your brand so that your visual style is consistent across all digital channels.

Design an eye-catching logo
The logo of a business serves as its calling card, both online and offline. To create yours, research what other brands in the space are doing and speak with individuals who work on various aspects of your brand. Solicit their feedback on what they believe will resonate with your audience and what feels right.
Also, different versions of your logo should be created for use in a variety of formats—for example, horizontal and vertical. However, avoid going overboard when creating alternate versions. Create two or three designs and specify which version should be used where and when.

Think cross-device and cross-platform

Finally, keep in mind that everything you design must be compatible with not only multiple digital platforms, but also multiple devices.
Consider your email design as well when creating your website. Examine all of your details and consider how design elements can be adapted for use in additional channels, keeping in mind that not all platforms have the same requirements.
In addition, when designing, keep in mind desktop versus mobile needs, and keep in mind that many elements of your website will display differently on a PC, tablet, or phone.