9 Creative List Building Techniques

1. Create unique email content

Want to keep your current subscribers and enlist their assistance in growing your list? Create email content that is unique. If your emails are entertaining, informative, and valuable, recipients will look forward to them and are more likely to forward them to their networks. This assists you in increasing your exposure and acquiring additional subscribers.

2. Encourage subscribers to share and forward your emails

On your marketing emails, include social sharing buttons and a “Email to a Friend” button. This way, you can expand your contact list by gaining access to recipients’ friends, colleagues, and networks. Include a “Subscribe” CTA as a simple text-based link at the bottom of your emails so that recipients of forwarded emails can easily opt-in as well.

3. Segment your email lists by buyer persona

Because email recipients are more likely to click on emails that are tailored to their specific interests, it’s worth considering using a variety of different types of email subscriptions to send targeted content to different segments of your audience.

By establishing multiple targeted subscriber types, you increase the likelihood that visitors will sign up for one of them. Indeed, marketers who used segmented campaigns reported an increase in revenue of up to 760 percent.

4. Reinvigorate a stale email list with an opt-in campaign

Do you have an older list that you believe is largely defunct? Create an engaging opt-in message and send it to your old list, encouraging contacts to opt back in if they wish, but also promising to delete all contacts who do not respond.

While it may seem counterintuitive to remove people from your email list in order to grow it, emailing contacts who are actively engaged can improve deliverability and increase the likelihood that your email will be shared with those outside your current database.

5. Add an opt-in link to your employees’ signatures

Email signatures that contain hyperlinks can direct recipients to a landing page where they can subscribe to your mailing list. Additionally, if you’re already conversing with them via email, subscribing to additional emails may be a natural next step.

6. Create a new lead-generation offer

Create a new gated lead generation offer, such as a free ebook, and host it on a landing page that requires visitors to enter their email address in order to download it.

7. Create a free online tool or resource that requires sign-up

Free online tools simplify your users’ lives, even more so when they require only an email address to register. For instance, we’ve developed a number of free tools for collecting email addresses, such as Website Grader.

8. Create additional bonus content

Not all content that is password-protected is worthwhile for a website visitor. Occasionally, you’ll need to first pique their interest by providing them with free content. You can begin with a blog post that provides beginner advice on a subject, and then offer additional bonus content with more advanced tips that visitors can access by submitting their email address via a landing page.

9. Promote an online contest

Utilize your social media profiles to host a free giveaway that requires participants to provide contact information. You can direct your followers to your website and encourage them to sign up with their email addresses.

How to Write a Cold Email Pitch for a Media Relations Purpose

What Is a Cold Email?

There is no one-size-fits-all formula for the ideal pitch-based email. Indeed, cold emails – messages sent to a large number of recipients without prior relationship or communication – are widely discouraged in the marketing industry. Additionally, if you send commercial emails to recipients in Europe, the General Data Protection Regulation (GDPR) requires that recipients opt in prior to receiving the message.

How to Write a Cold Email That Isn’t Actually Cold

Avoid the Classic Cold Email Subject Line

You could spend an entire day crafting the best email body copy known to man, but your efforts will be in vain if no one opens the email.

To avoid this, you’ll need a compelling subject line. While this advice may seem self-evident, there are still far too many poorly written subject lines. Simply open your inbox and count the number of emails you’ll never read. There are only so many subject lines that start with “The leading cloud-based software for hyper-local social media marketing.”

Thus, how do you craft an effective subject line? Determine what you are ultimately attempting to communicate and then reduce your request to five to seven words. Once you’ve arrived at those five to seven words, ensure that they speak to the recipient’s interests and clearly communicate what you want from the email exchange.

Make It Clear Why You’re Reaching Out to Them Specifically

The majority of cold email outreach takes the following form: Create a pitch, copy and paste it, send it, and repeat (and maybe change the greeting to really spice things up).

You may have received similar emails from sales representatives in the past; isn’t it annoying?

They have been delivered to your recipient as well. To avoid the common annoyances associated with cold email, you must make it clear why you are contacting them specifically. Adam Grant, a Wharton professor and author of Give and Take, discusses how when people feel they have nothing unique to offer, they feel little obligation to help.

Therefore, when writing a message for media relations or a similar endeavor, begin by warming it up so that it does not sound like an irritating cold email. Make it crystal clear why you’re contacting them — make it crystal clear why you’re contacting them. The most effective pitches emphasize what drew you to that particular person. Using the example of approaching a podcast producer: Include a sentence or two describing why that person’s work is a good fit for your audience.

Demonstrating that you did your homework is critical not only for staying relevant, but also for demonstrating that you took the time and effort to reach out. This is one of the simplest ways to demonstrate that your email is not just another canned message from a sales representative or public relations professional.

Use Social Proof and Point to Results

By including some social proof and high-level statistics in your pitch, you can elevate your assignment from a B- to the top of the class.

Include an interview with a colleague of your desired contact or a conversation with someone they know in your pitch (in sales, this could be a case study or a local customer reference). This also applies if you’ve conducted an interview with someone they consider a peer or competitor. Your chances of landing the CEO of Nike, for example, would skyrocket if you could inform their public relations team that you had just concluded an interview with the CEO of Adidas.

Include any numbers that support your pitch. Would you rather be on a podcast with 100 listeners or 100,000?

Keep It Short, Simple, and Written Like a Human

Everyone is pressed for time, and their inboxes are already overflowing. Make no attempt to exacerbate the situation. Keep your email brief, succinct, and to the point. This is even more critical in media relations, as you need to ensure your message stands out among the other press pitches they receive. Would you read a five-paragraph essay written by someone you’ve never met? Most likely not.

One of the most effective ways to keep things concise and succinct is to write as a human. If you encountered this person in public and needed to approach and say hello, how would you begin your conversation? You would not begin your pitch immediately. Most likely, you’d begin with something along the lines of “Hey Emily, my name is Dave.” I read your column every week and appreciate your emphasis on Boston startups. I desired to speak with you about my business because .” Writing your email as if you were speaking with a friend in person makes it far more approachable and relevant.

There is no one-size-fits-all formula for writing an email to someone you’ve never met, but following the tips above can help you make a positive first impression and hopefully elicit a response from your recipient.

8 Email Marketing Best Practices That Actually Drive Results

1. Don’t purchase contact lists

Email campaigns rely on a healthy open rate, and if you’re contacting people whose information you purchased – rather than earned through previous interactions – your emails’ performance will quickly deteriorate.

The GDPR requires that you obtain consent from each European recipient prior to contacting them, and most purchased email lists do not include this consent.

2. Avoid using ‘No-Reply’ in the sender’s email address

Have you ever heard of the CAN-SPAM Act? This long-standing piece of legislation is a popular and critical guideline for all email marketers in the United States – and many businesses are still attempting to comply. One of the most important CAN-SPAM rules is to never use the phrase “no reply” or a phrase similar to it as the sender’s email address (for example, “[email protected]”).

“No reply” in an email message prevents recipients from responding or even opting out of receiving future emails, which they have the right to do at any time under CAN-SPAN. Rather than that, have all automated emails originate from a first name (for instance, [email protected]). Your customers will open emails significantly more frequently if they know they were written by a human being.

3. Stick to fewer than three typefaces

The less clutter in your email, the higher the conversion rate. Avoid overloading your email with more than two, and no more than three, fonts or typefaces.

4. Optimize the email’s preview text

You’ve probably seen this link in marketing emails you’ve received, and to be clear, it’s a helpful warning. However, including it in the email’s preview text could be fatal to the email’s open rate, which averages 22% across industries, according to a GetResponse report. In this case, you’re effectively communicating to recipients that “this email may not work.”

By default, preview text extracts the first few words from the email body and displays them alongside the subject line prior to the recipient opening it. The issue is that custom email templates frequently include conditional statements such as “can’t see images?” or “not displaying properly?” along the top banner, which allows them to sneak into the preview when the email is sent.

5. Include an email signature

Even if your newsletter is sent to your contacts on behalf of the company rather than an individual, the email should include a specific person’s signature. People are naturally more receptive to reading and listening to emails sent by a human being, rather than a collective marketing team. And your email signature is your admission ticket into their inbox.

6. Clean your mailing list regularly

While some of your email contacts may not have opted out of your email campaign, they will never open it. While it may be tempting to send emails to as many people as possible in order to reach more prospects, keeping your least engaged recipients on your mailing list can significantly reduce your open rate. Individuals who never open emails diminish the quality of your campaign because you are not comparing it to your most loyal recipients.

Analyze who hasn’t opened or clicked on your emails over a specified time period and delete them on a regular basis. This provides a more accurate email open rate and ensures that your email campaign is free of people who have expressed an interest in no longer hearing from you.

7. Keep your email 500-650 pixels wide

If your email template exceeds 650 pixels in width, you are requiring users to scroll horizontally to read your entire message. This is made even more difficult for a recipient reading your email on a mobile device. The width of your email’s pixels is critical to its lead-capturing ability.

8. Put your logo in the center or upper-lefthand side of the email

People instinctively look for logos in the upper left-hand corner of emails, often because this is the standard placement for a logo on most websites. It is acceptable, however, to center your logo to align it with the email content beneath it.

Whether your logo is centered or to the left, branding your email’s header reminds recipients that it came from you and is part of a series.

Why Buying Email Lists Is Always a Bad Idea

While thousands of contacts are available with a credit card swipe, but your email marketing program – an important component of a well-rounded inbound marketing strategy – can suffer significantly. Are you curious why purchasing email lists is the kiss of death for legitimate email marketers? Continue reading.

1. You will violate the GDPR’s consent rules

The majority of email marketers worldwide are legally required to provide recipients with the ability to opt out of emails they no longer wish to receive. Contacts should be able to perform this action directly within the email message. The General Data Protection Regulation (GDPR), a European data privacy law that took effect in May 2018, strengthens this relationship’s opt-in component. Additionally, purchased email lists are not compliant.

The GDPR has altered numerous aspects of how a digital marketer uses customer data across Europe – on a website, on social media, and via email. You are not even required to work in Europe to be subject to the act’s jurisdiction; if your recipients reside in Europe, they are protected under the GDPR.

With the GDPR now regulating all email correspondence in Europe, simply including an opt-out option in your email template is no longer sufficient. To send emails to your contacts, you must obtain their explicit consent. In this case, explicit means that the checkbox a visitor must click to subscribe to an email newsletter is not pre-checked when they visit your website. And when you purchase email lists, the individuals on them are not given this option, putting you in violation of GDPR even before you send your first email.

2. Reputable email marketing services don’t let you send emails to lists you’ve bought

If you’re currently using or intend to use email marketing software, you’ll find that reputable companies require you to use opt-in email lists. You may be thinking, “I’ll simply use a shady email marketing vendor.”

Unfortunately, ESPs that use shared IP addresses and do not require customers to opt-in to email lists typically have low deliverability. Why? A customer’s improperly obtained email address list can contaminate the deliverability of other customers sharing the same IP address. If you want your emails to actually reach inboxes, you’re going to want to align your wagon with the light side of the email marketing force.

3. High-quality email address lists are not available for sale

Unless your company is in the midst of a merger or acquisition, you are unlikely to come across a purchaseable high-quality email list. If it is for sale, it means that the email addresses contained within have been deemed unresponsive or unsuitable for marketing outreach.

While purchased email addresses may have had value at one point, they have almost certainly been spammed to the ends of the earth – otherwise, they would still be in the hands of the company selling them. Consider this: Would you sell or share the email addresses of those who have opted in voluntarily to receive your emails?

4. You’ll jeopardize your email’s deliverability and IP reputation

Are you aware that there are organizations dedicated to the fight against email spam? They establish a small device known as a honeypot, which is a planted email address that, when harvested and emailed, identifies the sender as a spammer. Similarly, spam traps can be set up to detect spammy activity; they are activated when an email address generates a hard bounce due to being old or invalid, but continues to receive consistent traffic.

As a result, the email address becomes a spam trap, accepting the message and reporting the sender as a spammer.

If you purchase a list, you have no way of knowing how frequently those email addresses have been emailed, whether they have been scrubbed for hard bounces to avoid being identified as a spammer, or where those email addresses originated.

Are you truly willing to take a risk with not only your email deliverability, but also the reputation of your IP address and business? Even if you see the light after purchasing or renting email lists and decide to email only those who have opted in to receive communications from your company, it will take months (or possibly years) to raise your Sender Score and repair your IP’s reputation.

5. Your email service provider may impose a charge against you.

Purchasing email lists can have a negative impact on your deliverability and brand reputation, but it can also jeopardize your email account. Gmail, Yahoo!, and Outlook do not want to be associated with accounts that recipients flag as spam repeatedly. Email service providers such as AWeber will terminate your account immediately if they suspect you of sending unwanted content.

8 Things to Look Out for in Your Email Test Sends

1) Forgotten Links

The most common (and regrettable) occurrence of the forgotten link occurs when an image is used to represent a call-to-action (CTA) button. Double-check to ensure that everything that should be connected is indeed connected. This includes anchor text, call-to-action buttons, social media share/follow icons, and images.

2) Spelling/Grammar Mistakes

Grammar and spelling are critical in marketing, whether you’re writing an e-book, a blog post, or your next email marketing message. Send your test email to the most eloquent grammar geek on your team to alert you to any errors, and always double-check your spelling!

3) Images that are distorted

How do your photographs appear? Are they squished or stretched? Pixelated? Is it excessively large? When they fail to render, did you remember to include alt text? Verify that your images are displaying correctly, and if not, make necessary adjustments.

4) Wonky Formatting

When viewing the email in an inbox, verify that the formatting appears as intended. Is there a line that runs into the next one because you neglected to add an extra space? Are the bullets displaying properly if you used them? If something appears to be wrong with the formatting, correct it before sending the email to your true list.

5) Color Issues

Is the font color you’re using legible and clear, or do you have to strain your eyes to read it because it’s a strange shade? Are the blocks of background color interfering with the readability of the text you’ve layered on top? Likewise, while color blocks can add a nice design element to your email, you should be cautious of the following scenario: Assume you chose a dark gray background for your entire email – or just a section of it. You chose white as the font color to make the text readable.

6) Subject Line/Sender Name

Does your email appear to have been sent by a human, rather than a robot? In other words, what sender name are you using — your company’s name (robot) or the name of an employee at your company? (human). Additionally, keep an eye on the length of your subject line. Maintain as brief a subject line as possible — a good rule of thumb is 50 characters or less.

7) Functioning Dynamic Tags

If you’re using dynamic tags (e.g., [FIRSTNAME], etc. ), double-check that they’re working properly and pulling in the appropriate data. Additionally, if you are using dynamic tags, ensure that the list you are using is clean and that you are only using tags for which everyone on your list has information. For instance, if you’re attempting to incorporate the recipient’s Twitter username into your email but the contacts on the list to which you’re sending the message have never provided you with that information, you’re going to run into a slew of issues.

8) Option to View on the Web

Is there a link in your email to its web-based counterpart? Numerous email service providers (ESPs) allow you to create a web-based version of your email. Include this link in the body of your email. This way, if images or anything else fails to render properly for your recipients, they can easily switch to the web-based version and see exactly what you intended.

The Ways to Marketing in the Industry of ELearning

Digital marketing strategies are evolving constantly because of the technological advancements and the trends. The strategies entail the use of the internet or the use of a smartphone. The method does not have the same history as the traditional methods, but they are fast and reliable.

The common digital marketing methods include the website content, the email campaigns, the social media posts, the online clickable ads, etc. Due to the consumers’ frequent use of the mobile devices and the internet, digital marketing has become very much popular today.

In comparison to the digital marketing, traditional methods are often considered as outdated or considered unnecessary. Although some of these tactics are no longer effective, others are still effective and very useful.

Some businesses may be benefiting from traditional marketing methods if their target audience is just an older crowd.

Due to the high adaptability, the internet marketing outperforms the traditional marketing. Marketing in this manner allows the eLearning companies to have space in creating targeted communications based on their audiences’ location, the demographics, and the purchase history.

This is particularly very helpful for the self-employed people, which help to take some of the strain off searching for clients.

Customers who are now in search for your particular eLearning product are most likely actively seeking the information about it. This allows you to customize marketing messages based on their training needs.

Because the Internet marketing can be tailored for some specific markets, the eLearning businesses can gain a competitive advantage.

Strategies for eLearning marketing
It is now very possible for the learners to choose from an ever-growing library of the online courses. However, for you to create a successful course, you must have to market it effectively. There are so many similar courses that are available online, and you need to make sure that your offering stands out more than the others and that you provide value to the customer.

If you are going to stay on top of your game, you will have to incorporate some few strategies into your business marketing. Here are some eLearning strategies that you can utilize for your business growth.

Communicate with your audience constantly
When developing a course, it is very important for you to put the student’s journey at the forefront of your mind. Just as the marketers nurture leads throughout their careers, you also should also nurture your students as they are progressing with consistent communication.

Remember that the communication needs to stay very constant during the learning journey without becoming overwhelming. You can start an ad campaign the moment interest in the the course is shown. Your blog or your newsletter may contain a link or may contain a call to action that sparks early interest. Then, you need to remind prospects of the value that you provide with the learning-related emails, the blogs, and the newsletters.

Marketing in the Industry of ELearning Today

But eLearning does not stop at education.

The Healthcare, the education, the information technology, and also the retail are the four industries that the use of eLearning technology most frequently. Also, the Corporate Business sector is now expanding its use of the eLearning is rapidly across a wide range of industries.

How marketing is used today
Marketing is the process of creating and the process of maintaining demand, relevance, your reputation, and also competitive position. Without it, it is most likely for your business to suffer.

As a form of persuasive communication, the marketing aim is basically to convince the consumers to choose your product or your service over your competitors. A process chain is simply a set of steps that a business takes just to move products and services from its workplace straight to the consumers.

In marketing, the concept is created, the audience is also identified, the product is also promoted, and then the product is sold through the correct channel.

The Marketing is a very much important part of your business strategy because it will educate the customers about your products and will also help you to generate sales.

To help your customers to find your website through the search engines, your website should be optimized for search.

Connecting with your customers through the social media networks has now become increasingly important as the social media platforms has slowly become the main channel for advertisers now.

You can start doing this by getting your customers to follow your business’s social media pages, partnering with the social media influencers, and paying for the advertisements on the major social media platforms. Of course, your advertising strategy will also vary according to your budget, your business type, and your ideal audience.

However, the advertising and the promos are only just parts of your overall marketing plan. The marketing process starts with the idea for your product and it continues until the customer begin to use that product.

The power of e-marketing
Businesses can now capture an audiences’ attention by making use of both tried-and-true traditional marketing approaches and also the new innovative tactics of the digital marketing.

Although some would want to argue that in today’s day and age, the digital marketing is the best bet.

Marketing techniques that make use of the traditional methods do not require internet access. These are the decades-old methods that are commonly used less and are also less today. They are not without their strengths. However, it is still depending on your intended audience, it may be a waste of money to say.

The common traditional marketing methods include the mailed postcards, the coupons, the informational packets, the television or the radio commercials, the newspaper or magazine ads, the billboards, the fliers, etc.

The Power of Marketing in the Industry of ELearning

ELearning has now proven to be both impactful and also convenient for many people. Learning online in our today’s world of constant connectivity has offer many benefits to learners and also to organizations alike.

But what is eLearning?

Due to the boom of technology over the last two decades, it is no surprise that the eLearnings’ popularity has recently drastically increased. As an employer, it has provided an affordable and an efficient method of training your employees, especially when you are considering the eLearning takes about 40% to 60% less than the employee time other than the traditional education.

By participating in the convenient training programs, the employees strengthen their skills, which makes them to feel more confident.

Along with the training, the organizations can use the eLearning to increase the adoption and the retention of the customers, which leads to the increased revenue. Growing demand for the technology-enhanced eLearning solutions is currently driving the growth of the industry.

It has come as no surprise that such a booming industry would even thrive in the marketing. Because the online marketing is now done mostly through the social media or the email, eLearning and the online marketing go hand in hand.

In this article, we will go over what the eLearning industry is and also the power of eLearning marketing.

The eLearning industry
So, what exactly is the eLearning?

The eLearning, or the electronic learning, is simply the delivery of learning and training through the digital resources. It is a form of formalized learning that is delivered through the electronic devices like the computers, the tablets, and the smartphones.

Different courses can range from the casual learning to the school education courses.

Users can also learn whenever they want with a minimal restrictions, no matter the place that they are.

Basically, the eLearning is mainly the training, the learning, or the education that is delivered online through a computer or any other digital device.

One of the advantage of the eLearning over the traditional learning is the use of gamification in the courses. Gamification of the eLearning platforms has proved to be beneficial for improving engagement and the learning outcomes. Through the gamification, learners are able to navigate the digital environment with ease and they are also challenged to achieve their goals.

Due to the ongoing COVID-19 pandemic that brought about the closing of schools worldwide, the demand for an online education is rapidly growing. In addition, the interactive classroom learning and the video conferencing tools are now improving the learning experience for students.

Although one among the biggest hurdles is the online course development, it is very important to make sure that the masses can possibly understand a course that you have developed. The Online courses require considerably good communication, so your courses must have to remain clear and also consistent.

9 Email Marketing Hacks

1) Establish a procedure

It is a misconception that developing and implementing a process for email marketing will slow you down. According to Matt, having a well-defined process actually benefits email marketers by giving them more time to be creative and experiment, as they aren’t constantly putting out fires or correcting egregious errors. You understand what I’m talking about — all those minor hiccups that could have been avoided… with a process.

2) Broaden your metrics past open and click rates

Unlikely, the executive team is unconcerned with opens or clicks. They are, however, concerned with revenue. Establish a link between your email marketing campaigns and the conversion of leads to sales, the closing of deals, and revenue earned. It’s not always easy, but it’s worthwhile for your company and your career.

3) Short subject lines result in a higher open rate

Matt gleaned this nugget from The Science of Email 2014, which also discusses the effect of images and specific words on clickthrough rate.

4) Do not be afraid to resend your message

“If an email is not opened, it is as if it never existed,” Matt explained. Therefore, why not resend it to those who missed it? Matt stated that this was the tip that elicited the most responses of, “I can’t believe I didn’t think of that!”

5) Don’t make subject lines too detailed

After all, the subject line’s purpose is to entice the recipient to open the message. If you provide them with too much information, their curiosity will be piqued. “It doesn’t have to communicate extensively; all it needs is for someone to say, ‘tell me more,’” Matt explained.

6) Forwards and replies in subject lines are okay

As long as they are genuine forwards or replies. When recipients see “FWD:” or “RE:” in the subject line, they know they’re about to receive additional information. If they open your email and discover that you cheated on them, they become enraged. However, if they see that you are actually providing additional information and following up in a meaningful way, you will avoid inciting their wrath.

7) Think in terms of integrated sales and marketing

Email marketers frequently become fixated on clicks and open rates. However, the entire purpose of email marketing is to generate leads that can be passed on to sales to convert into customers.

Therefore, do not simply send an email and move on; consider all of the messages prospects receive from marketing and sales as a whole and adjust those that do not fit into the overall flow. If this entails providing sales with talking points or other enablement content, fine.

8) A/B test subject lines

It’s simple to do and informative. The subject line can also act as a filter for the entire message, which is why copywriters should be encouraged to experiment with how the first blurb the recipient sees affects their perception of the entire package.

9) Ensure that emails are consistent with all other buyer-facing messaging

Your customers and prospects should consistently experience your brand across all of your platforms. What is the overarching message you are conveying via your tweets, posts, blogs, emails, offers, sales calls, copy, and other vehicles?

How to Make Use of the P.S

The P.S. has evolved as a copywriting technique from standard direct mail copy to email marketing copy. Two paragraphs, a few links, and a P.S. can effectively reinforce the message, create urgency, and generate value.

How to Make the Most of the P.S

The postscript, abbreviated as P.S., is a sentence or paragraph added to the end of a letter after the main body and signature (or other body of writing). The term is derived from the Latin post scriptum, which translates as “written after.”

So how can you leverage the P.S.’s incredible power in your marketing efforts? And when is it appropriate to include a P.S. in your lead-generating copy?

According to  Copyblogger, ask yourself, “What’s first, last, and unusual in my copy?” The first is always the headline. The unusual is the story or example that helps to differentiate your offer. The last …well, the last is a P.S., the final thought. Here are six awesome ways your can use the P.S. to enhance your email marketing efforts.

5 Ways to Use P.S. in an Email

1. Hook recipients with compelling copy and a link

Utilize your P.S. as bait and ensure that it is attached to a hook (the clickable URL that sends your reader to the landing page). What typically works best is reiterating the primary selling point, but from a different angle. Why is this the primary selling point? There is always the possibility that your reader will scroll to the bottom of the message and miss the entirety of your glorious copy. On the off chance that they did read it all, adding another critical benefit makes them want to bite even more.

For instance, if you’ve been emphasizing the cost-effectiveness of your offer, include something else.

2. Make a final plea for a donation

According to MarketingSherpa’s case study “12 Top Email Copywriting Tips to Raise Funds,” “adopting the direct-mail tactic of including a ‘p.s.’ at the end of the copy and coupling it with a ‘Donate’ link is a smart move for fundraising.” While soliciting donations is never easy, a well-written P.S. can be the deciding factor. You can either reinforce the emotion once more or instill a sense of urgency.

3. Create a sense of urgency

The attractive feature of emails is their immediacy. You distribute them, and within a few days, you’ll know your open and click-through rates. The disadvantage of emails is that they have a very short life. Therefore, you want to ensure that your email contains everything necessary to compel readers to respond, either by visiting a landing page or contacting someone directly. Throughout your email, you’ve attempted to compel them to act. Your P.S. is frequently your final chance. Make it meaningful.

4. Personalize your P.S., too

A P.S. is typically included in a personalized email – one that ends with the name of a real person at your company. This type of email is intended to be as personal as possible. The nice thing about a P.S. is that it contributes to the “personal” feel of the email, almost as if it were an aside addressed specifically to the recipient. Therefore, take advantage of this inherent advantage.

5. Include information about a bonus or a new offer

You sell the primary product or offer throughout your email copy. Then, as a P.S., you offer them additional benefits if they act immediately. This heightens the sense of impending doom.

6. Share a testimonial

Not all products or services require testimonials. However, for products with longer sales cycles (such as many B2B products), testimonials are frequently the most effective method of reassuring buyers before they commit to a large ticket item. They serve as a third-party endorsement and instill confidence in your prospects – perhaps just enough to nudge them toward the next step of contacting you.