If you think social media is not as important to B2B firms as it is to B2C companies, you’d be wrong. In fact, about 77% of B2B businesses use LinkedIn and Instagram to generate leads and revenue via organic and sponsored content.
B2B markets have one major concern regarding social media marketing: Return on Investment (ROI). ROI is a metric for determining whether or not you’re making profit or losing money when you make investments like buying Instagram followers.
Here are a few ways to grow your returns on investment on Instagram.
- Identify Your Target Audience
- Use Sponsored Adverts
- Partner with Popular Content Creators and Influencers
- Create a Relatable Business Bio
Identify Your Target Audience
Marketers that don’t know who they’re attempting to reach with their Instagram ads are doomed to failure, regardless of how much they spend. Hence, about 63% of marketers use buyer personas to develop content.
You must create a realistic profile of your ideal customer. As a result, you’ll need to get to know your target audience well in order to figure out what they enjoy and dislike, as well as how to get their attention. You may figure out who your target audience is by chatting to your customer service personnel and finding out what queries they are often asked.
Customers’ testimonials may also provide you with insight into your strengths and areas for improvement. Using this information, you’ll be able to figure out what type of material your audience will find interesting.
Use Sponsored Adverts
The use of sponsored adverts involves paying to have a certain target demographic see a piece of content on Instagram. Interestingly, ads on Instagram have a potential audience of 849.3 million people. When it comes to Instagram Ads, the conversion rate is higher since they are less invasive to the target audience, making them less unpleasant. It is also worth stating that ads are extremely difficult to overlook on mobile devices since they take up the whole screen.
Partner with Popular Content Creators and Influencers
It’s no surprise that influencers have become a major player in Instagram marketing, with more than half of consumers relying on their recommendations and 67% of businesses relying on influencers to promote their content. Influencers already have significant and devoted followers that rely on their advice to make important choices in their lives and you can take advantage of this audience.
Create a Relatable Business Bio
More than 200 million Instagram users visit at least one company page every day. If you want to be taken seriously, you need a bio that stands out from the crowd. An excellent brand name and username should be at the top of your to-do list. Both of the names should be simple to pronounce. Having a great profile picture that represents your business is also essential.
It may seem like a lot of work, but sticking to the methods outlined can help you get the 10x ROI you’re looking for from your Instagram marketing strategy.