Table of Content
- Shoot The HiPPO: By Tom Bowden & Tom Jepson
- Digital Marketing- By Dave Chaffey & Fiona Ellis Chadwick
- Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
- Youtility – Jay Baer
- Marketing Communications – PR Smith & Ze Zook
- The Social Media Bible: Tactics, Tools, & Strategies for Business Success – Lon Safko
- Marketing 5.0: Technology for Humanity- By Philip Kotler
- Digital Branding- By Daniel Rowles
- The Big Data-Driven Business – Russell Glass & Sean Callahan
- Permission Marketing – Seth Godin
Shoot The HiPPO:-By Tom Bowden & Tom Jepson
This book will teach you everything you need to know about becoming a better digital marketing manager. It focuses on creating a data-driven decision-making culture in your business. In this book, Bowden and Jepson describe how, under harsh conditions, rational and data-based decision-making can often give way to personal opinion and gut feeling. They give us a solution to building a culture based on data-driven decision making, vitally, shooting the HiPPO.
Digital Marketing- By Dave Chaffey & Fiona Ellis Chadwick
This book provides guidance on how companies can get the most out of digital media and technology to meet their marketing goals. They offer case studies as well as models that can be used to develop skills needed in the workplace. The book recommends the best practical frameworks and techniques, including, search marketing, conversion optimisation and digital communications using social media.
Jab, Jab, Jab, Right Hook – Gary Vaynerchuk
The book features the art of winning the hearts of clients by acing the ability of social media marketing. It gives the winning mix of right punches and hooks for setting off an emotional reaction.
Gary calls attention to how notorious brands create low-quality content without understanding the social media platforms.
He encourages advertisers to regard the platform and its users since individuals come with different mindsets on various platforms.
Youtility – Jay Baer
The book enables prospects to make better choices over the long haul.
He encourages organizations to adjust to the constantly changing marketing industry by building associations with information.
The entire book rotates around savvy advertising with the point of transforming a one-time customer into a long-term client. With genuine corporate examples, he explains how purchasers have the upper ground to sift through hype-filled marketing
Marketing Communications: – PR Smith & Ze Zook
This book will teach the reader all about communicating with customers and gaining engagement and retention. There are different focus points such as AI in marketing & ethical issues, and trouble with data management, all of which can be a problem for any marketer in a digital field.
This book includes how AI, the Internet of Things, Big Data, AR/VR, and marketing automation can be used successfully in campaigns, the opportunity and risks of social media, how to navigate ethical and data management challenges
The Social Media Bible: Tactics, Tools, & Strategies for Business Success – Lon Safko
This book is recommended for digital marketing experts, firms, organizations, small or huge business ventures as it is updated with all the new procedures, data, and strategies expected to get business success through social media marketing. Each of the updates and tactics required for marketing through Twitter, Google Search engines, Yammer, mobile marketing, gadgets, plug-ins, applications, and so forth are incorporated into this Social Media Bible.
Marketing 5.0: Technology for Humanity- By Philip Kotler
This book covers the mass changes facing marketers today, the significant advances made in technology along with the ever-changing behaviors of customers, and the shifts in accepted business models.
In an increasingly automated and digitised world, Philip Kotler lays out a guide for marketers and non-marketers alike to make their businesses more disruptive and digitally focused. He describes how marketers can achieve this by combining the best of human common sense and creativity with the growing power of digital marketing tools.
Digital Branding- By Daniel Rowles
A straightforward look into the digital marketing field. This book Is great for beginners and experts alike and will help you to plan and optimise your marketing strategy.
This book will take you through the digital marketing journey step by step, helping to build your knowledge and skills to improve your website optimisation and marketing strategies. The wording is straightforward and will help anyone from beginner to head marketer level.
The Big Data-Driven Business – Russell Glass & Sean Callahan
For fruitful digital marketing in 2022, significant data will be the most prevailing source of bits of knowledge about your potential clients, and this book will be conclusive in understanding the significance of Big Data.
The book incorporates expert advice and genuine cases that work as a helping medium to beat contenders and win clients skillfully.
Permission Marketing – Seth Godin
Permission Marketing, the marketing classic, enables advertisers to shape their message as per clients’ eagerness. He rejects the idea of ‘Interruption Marketing’ where organizations offer the item by pushing the thought like a pushy sales representative.
He shares practical techniques and case studies for pulling in potential clients. This book accentuates the requirement regarding permission as a benefit.