How To Find Less Competitive Keywords For Your Content With Semrush

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You’ll want to uncover as much low hanging fruit for your SEO strategy as possible if you’re entering a new market or beginning a new website.

Low competition, high traffic inquiries are the low hanging fruit in terms of SEO.

Searches that aren’t so popular as to be overrun with competition, but nevertheless popular enough to drive visitors to your website.

This is the sweet spot where you’ll find the finest chances to start obtaining organic search traffic to your website.

With Semrush’s metrics like keyword difficulty, competition density, and volume, you can quickly uncover long-tail keywords and particular queries that people look for online that will be simpler to rank for.

Semrush can be utilized as a low competition keyword tool in three simple steps – even if you’ve never used Semrush before, this procedure can be completed in minutes.

Follow the steps outlined below:

  • Create an initial keyword list
  • Expand your keyword list report
  • Look for high-volume, low-competition keywords
  1. Create an initial keyword list

Positions in Organic Research are a good place to start.

You must do the following:

Visit Semrush Organic Research for more information.

Click Search and type in the domain name of a competitor.

You’ll get a list of keywords that your competitor’s website ranks for in the top 100 organic search results on Google.

We’ll use the healthy cooking niche as an example, so is a competitor.

You can now look into their performance and see which keywords are bringing them traffic from search engines.

Keep an eye on the KD percent column (keyword difficulty). If you’re starting from scratch, this is how difficult it will be to compete for this keyword.

  1. Expand your keyword list report

Now is the moment to add more terms to your low-competition, high-traffic keyword list that you may have ignored previously.

To locate keywords that match phrases, use the search box below.

To use the Keyword Magic Tool, go to the Keyword Magic Tool.

Click Search after entering a term from your original list of search terms.

You’ll be given a list of enlarged keyword phrases that include the term you’ve searched for.

Then, using the Similar filter, look for keywords that are related.

This will return a list of phrases that are semantically comparable to the searched term and may or may not use the same phrasing but produce similar search results. You’ll want to include some of these in your strategy as well, just to be safe.

Use the Questions filter to find question keywords (which make wonderful article subjects). Only keyword phrases that include who, what, where, when, why, or how will be displayed.

  1. Look for high-volume, low-competition keywords

The average monthly search volume for each term indicates how much traffic you could potentially obtain. The higher your website ranks for high-volume search terms, the more visitors it will receive.

However, the most popular keywords have a lot of competition. It’s pointless to try to rank for keywords for which you have no chance. You must strike a balance between a keyword’s search volume and its level of competitiveness.

Semrush has two major techniques of filtering out high competition keywords to assist you.

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