iPhone Mail is Apple’s email platform that can even unify multiple accounts (whether Hotmail, Gmail or iCloud) in a single terminal. In addition to the various possibilities for service settings, such as adding automatic signature and changing gesture options , it is also possible to set the service to issue alerts only for important emails.
The feature is very useful, as it avoids that flood of useless notifications. The tool works by creating a “VIP list”, in which we only add important email addresses.
How to Set Up VIP Email Alerts
The option to create VIP notifications is in the Settings app.
- Add a VIP sender if you don’t already have one set up.
- Open the Settings app from the home screen.
- Select Mail to open the Mail settings.
- Select Notifications.
- Turn on Notifications by moving the Allow Notifications toggle switch to the green/on position. Then, tap VIP in the middle of the Notifications screen.
- Choose how you prefer to receive alerts. Choices include Lock Screen, Notification Centre, and Banners.
- Select Sounds to choose a distinctive sound for VIP emails.
- In the Sounds screen, select a notification sound. It should be different from other alerts you use. Tap any sound to hear a sample of it.
- Tap VIP at the top of the Sounds screen to return to the VIP notification settings.
- Optionally, enable previews from the Show Previews setting.
- Choose how frequently you want to receive previews of emails from VIPs. Options are always, when your device is unlocked, or never.
How to generate notifications by email account
If you want to get a push notification for every email message on a particular email account, you can configure such notifications on a per-account basis.
To configure notifications based on email account, follow these steps.
- Open the Settings app.
- Navigate to Notifications | Mail.
- Select the email account you wish to enable notifications on.
- Ensure Allow Notifications is enabled, and then select an alert type: Lock Screen, Notification Centre, or Banners.
After making this change, you will start receiving push notifications for all new emails received on the accounts for which you enabled notifications.
Benefits of push notifications
1. Boost User Retention
In the world of mobile apps, user retention is a key indicator of how well your app is performing in the market.
This metric lets you see how many users who have downloaded your app and used it once come back to use the app again.
App developers are constantly addressing feedback from users and looking at other analytics, like what features users pay attention to most when making updates and modifying an app.
It’s all about bringing users back. If someone download’s an app, never again to return to it, there’s no value there.
According to data from Statista, 25% of mobile apps were downloaded by users worldwide and used only once in 2019.
Push notifications are one effective way at bringing back inactive users and can increase the retention rate by 3-10 times if implemented correctly.
Push notifications can be used to send users personalized offers, like discounts, thoughtful reminders, as well as news about the app.
It’s a way to gently nudge them and remind them that you’re there and that you have something valuable to offer.
2. Increase App Engagement
In addition to increasing user retention, having a solid push notification strategy in place for your mobile app can also work to increase user engagement.
The power in push notifications is that it provides companies with an opportunity to interact with and engage with their app’s users when they’re not using the app. It’s a way of communicating directly with them.
While some companies have a whole complex strategy in place that analyses user metrics and data to pinpoint what content should be in push notifications, it’s much simpler for a user.
All they have to do is tap on the notification banner that appears on their screen and that’s it. Message delivered! And it’s a direct line back to your app.
Deep linking within push notifications can help even more by bringing a user closer to the action.
This is a URL that will direct a user to a specific part of an app rather than just the front page.
It removes any extra steps and places them exactly where they would want to go by tapping on the notification.
For example, if you send out a push notification that wants users to update the app due to new features, you can deep link the push notification so that when a user clicks on it, it goes directly to the upgrade option in the app store, or it can even take the user to the section on the page in the app store that highlights the new updates.
3. Increase Conversion Rates
Not only will push notifications help bring users back in to engage with your app, but it can also give them a call-to-action that will drive conversion rates, like offering a discount to get users to make a purchase.
Studies have shown that well-crafted push mobile push notifications can increase the conversion rate by four times. This is where segmented push notifications can save the day.
Segmented push notifications are essentially personalized messages. You split up your app’s users into smaller categories based on things like their interests, location, behaviours with your app, and more so that you can then curate a relevant and personalized push notification for that specific group.
Segmented notifications have a proven track record of effectiveness so it’s worth implementing if you want to work on driving conversion rates with push notifications.
Push notifications can increase your conversion rate if used wisely.