5 Best SMS Marketing Software

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SMS marketing plays a vital role in reaching customers on a personal level. Today, both prominent brands and small/medium businesses use text messaging to boost their marketing campaigns.

The reason for the popularity of SMS marketing is its broad reach and personalized effect. And SMS marketing software helps to automate the entire process of marketing via text messages. However, not every SMS marketing tool is created equal.

The tools offered by different companies have different feature sets that help businesses.

  1. SimpleTexting

It’s fast, easy to use, and affordable, making it the ideal SMS text messaging marketing tool for businesses of all sizes.

Your business can send opt-in SMSs to an entire contact list. It supports bulk SMS sending and allows you to create drip campaigns through automated follow-up messages.

The popular SMS marketing software lets you add promotional items such as images and opt-in links to messages. You can also track which users clicked on a particular link and enable hassle-free two-way communications. The service even has dedicated customer support for tackling problems.


One of the exciting features of SimpleTexting is that it can easily integrate with third-party tools such as Zapier and Mailchimp. This lets you incorporate contacts and automate the entire marketing process.

  1. TextMagic

TextMagic is a UK-based SMS marketing software company that can help you streamline your marketing efforts through multiple channels. Using this tool, you can easily send notifications and bulk SMS marketing messages through mobile, desktop, and even web browsers.

The tool helps you establish two-way communication with your subscribers and send mass text messages. It even lets you send text messages through email, which can be thought of as an alternative to email marketing.

Similar to SimpleTexting, TextMagic can also integrate with CRM solutions through APIs and Zapier integrations. This allows you to automate, optimize and streamline your SMS marketing plans. It also offers reliable reporting and analytics features.


One of the significant advantages of TextMagic is that it lets you send simple messages to customers, employees, and other business associates. It’s a cost-effective solution for efficient and secure messaging.

At the same time, it also allows small businesses to send SMS messages across multiple platforms from one interface.

  1. ClickSend

If you’re a business owner or marketing expert looking for a cost-effective pay-per-text messaging service, then look no further than ClickSend. This SMS marketing service lets businesses conduct SMS marketing campaigns that have a global reach.

The software is entirely online, and you don’t need to download anything to use it. ClickSend lets you send SMSs through cellular services and even email. This SMS marketing platform allows you to send bulk text messages using social media like Facebook messenger as well.

ClickSend has dedicated APIs that allow easy integration with third-party apps. This functionality lets you connect with other marketing automation platforms, which helps to streamline your marketing strategy further.


As far as marketing solutions go, ClickSend is an all-in-one mass text messaging solution. But that’s not where it stops. Apart from text, it lets you send voice messages and rich media. It also supports marketing through fax, email, and postal channels.

  1. Salesmsg

It’s not only large businesses that need SMS marketing automation; small and medium ones do too. That’s the clientele that Salesmsg serves; it gives your small business the tools it requires to conduct successful mass text campaigns at affordable prices.

The tool’s user interface can seem a bit bland compared to other, more expensive options. However, users believe that this simple and user-friendly nature of the tool sets it apart from others in the same niche.

Like the previous tools on this list, Salesmsg can interface with other applications such as Zapier, Hubspot, and Zoho. Using it, you can also generate new contact numbers for reaching out to your prospects via phone.


The Zapier integration stands out among its many features as it allows the app to interface with hundreds of other applications like Slack, Mailchimp, ClickFunnels, and more. These integrations increase the usability of the tool by multiples. It also supports auto-replies, mass texting, and call-forwarding to landlines.

  1. EZ Texting

EZ Texting is another web-based SMS marketing software that helps your business curate real-time text message campaigns. The platform has all of the tools required to launch and run successful text message marketing.

Since it comes with flexible packages, EZ Texting is suitable for all business sizes. Its ease of use is impeccable, and you can control most features right from the dashboard. It even provides a guided tour that can help you start with mobile marketing quickly.

Coming back to the dashboard, it’s incredibly user-friendly and offers intuitive controls that you can pick up quickly. The extreme user-friendliness makes it simple to add new contacts, monitor performance, and analyse reports.


EZ Texting’s multiple features make it an SMS service that’s worth checking out. You get detailed analytics and reporting features with the platform, along with easy contact management.

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