3 Ways to Drive Traffic to your Website with Online Marketing

3 Ways to Drive Traffic to your Website with Online Marketing

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When traditional traffic sources fail to bring in new visitors to your site, it’s time to try something new. Try these three methods to boost site traffic:

  • Content marketing
  • Influencer marketing
  • IP-based geo-targeted online advertising

Content marketing

Content marketing allows you to focus on the core problem your company — or product — solves. There are also infographics, ebooks, white papers, case studies and audio or video productions.

Content marketing works. It generates three times as many leads as outbound marketing while costing half as much. So, what is the content marketing secret? Adding value to your work. If you’re not sure how to add value through content marketing, ask your existing customers or list members.

The key to content marketing success, according to Jim Yu, CEO of BrightEdge, is “presenting the right content to users at the right time, across all channels.” Also, publish frequently and consistently. Publish at least once a week on one topic. Do two topics twice a week. Publish daily on content categories that will attract the right audience.

Influencer marketing

Influencer marketing uses key leaders to spread your brand’s message to a larger audience. Rather than directly marketing to large groups of consumers, you inspire, hire, or pay influencers to do so.

Why this tactic? Over 80% of marketers who used social media influencers found it effective. And customers acquired through this channel are retained 37% longer than other customers.

IP-based geo-targeted online advertising

Geo-targeting is the method of determining a website visitor’s location and delivering different content based on that visitor’s current location, such as country, region or state, city, metro code or zip code; organization; IP address; internet service provider (ISP) or other criteria.

Geo-targeting can help new marketing campaigns gain more engagement and conversions. Geo-targeting enables more complex measurement and personalization than traditional media. Here are some good places to start:

  • Offer incentives (sales, discounts, promotions) to local visitors.
  • Target visitors based on their proximity to a store, office, or competitor.
  • Share marketing messages tailored to local media markets.
  • Adapt the language to a specific location.

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