Sales Conversion Rate Statistics You Should Know in 2021

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Companies continue to devote a large portion of their marketing budgets to digital strategies, demonstrating the effectiveness of digital marketing in generating customer demand. But does this demand translate into sales and conversions? Exactly what is the best CRO practice? Look at the sales conversion rate statistics below to see how CRO digital marketing is doing now.

  • Paid advertising was deemed critical by 68% of marketers (Hubspot, 2020)

As ad prices continue to rise and ineffective strategies cost more, marketers will be forced to use conversion rate optimization to increase efficiency.

  • Web traffic is the second most common metric for content marketing success. First in total sales (HubSpot, 2020)

Total sales from content marketing traffic are still the best indicator of content marketing success.

  • 44% of B2B clicks go to the homepage instead of a conversion-optimized landing page (MarketingSherpa, 2019)

When a user lands on your landing page, they have to decide whether to convert or bounce. Rich media and compelling copy will help you make that decision. But without a landing page, the user won’t have to make that choice.

  • Only 40% have adopted a strategic approach based on the customer journey (Decibel & Econsultancy, 2020)

In fact, most of these companies admit to focusing on short-term strategies or only fixing problems as they occur.

  • 58% of marketers say their user demand generation strategies work (Ascend2, 2018)

Approximately 133 out of 229 marketers surveyed were confident in their strategy’s ability to generate user demand, while only 16 thought it failed.

  • Videos on landing pages boost conversions by 86 percent (EyeView Digital, 2019)

Most humans respond to visual and movement stimuli. People prefer watching videos to reading long texts, which is why videos on your landing page are more likely to convert.

  • Removing the navigation menu can double sign-ups (VWO, 2021)

The navigation pane improves website navigation. But on a landing page, its mere presence increases user options. By removing the pane, users have fewer options, which helps increase conversions.

  • Limiting the number of form fields to three maximizes conversions (Hubspot, 2020)

Your goals for landing pages and form fields are different from your users’. You want to collect as much data as possible, but users want to fill out forms quickly. It’s vital to balance.

  • During the first five seconds of page loading, your website’s conversion rate drops by 4.42 percent (Portent, 2019)

Making a good first impression is important in marketing. If your website takes longer than four seconds to load, one in four users will abandon it. Prioritize site speed in your CRO marketing strategy.

  • Blog CTAs outperform banner ads by up to 121 percent (Hubspot, 2021)

A decade ago, banner ads were everywhere. They were so common online that most people just tuned them out. This is why your CTAs are better integrated into anchor text.

  • Using the searched keywords in CTAs increased conversion rates by up to 87%. (Hubspot, 2017)

This is one reason why good keyword research is critical for conversion optimization. One website saw increased blog post conversion rates by including popular search keywords in the CTAs of 12 of their most popular posts.

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