Best Facebook Ad Campaign Strategies

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Even with Facebook’s low advertising costs, you’d want to maximize your return. Here are some of the best Facebook advertising tips to help you create profitable campaigns:


  • Tracking of Growth Metrics
  • Make use of Facebook Pixel
  • Tracking, Monitoring, Refining
  • Performing A/B Testing

Tracking of Growth Metrics

Examine your Facebook advertising metrics in greater detail and consider their value across your entire sales funnel. For instance, your click-through rates may be quite high (CTRs). However, do they result in increased leads or sales on your site? Alternatively, suppose you place a premium on video views and engagement metrics such as likes, comments, and shares. If your content has a high level of resonance, is it occurring at the top, middle, or bottom of your funnel – and is this result aligned with your goals?

As you can see, once the numbers are in, advertising on Facebook becomes complicated. Occasionally, it’s best to leave fine-tuning campaigns for maximum performance to the experts at a Facebook ad agency.

Make Use of Facebook Pixel

This Facebook ad tool tracks web events to optimize Custom Audiences and retarget them with ads.

You or a professional Facebook advertising agency should update your Facebook pixel to keep tracking web events.

Tracking, Monitoring, Refining

Facebook’s ad guidelines affect your campaign strategy and execution. But your campaign is just starting. You must track and monitor its performance, looking for improvements and new opportunities.

In this case, you may need expert help. You can’t go wrong with a company that knows how to use Facebook ads, knows Facebook’s policies, and delivers results based on clients’ marketing and business goals.

Performing A/B Testing

A/B testing compares two versions of a visual or creative asset to see which performs better. So you can spend your ad budget on the top performer. Not sure how to proceed? Experts in social media can help you set up a split test in Facebook Ad Manager.

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