6 Benefits of Opt-In Email Marketing

6 Benefits of Opt-In Email Marketing

Email marketing remains one of the most effective methods of communicating with your audience, as there are currently 3.9 billion active email users. Obtaining approval to send email updates to your customers can have a significant impact on your business. Let us consider some of the benefits.

1. Boost new business

Keeping new, ready-to-buy customers coming through the door is critical for any business’s growth. By adding to your email list on a regular basis, you’re constantly cultivating new relationships. This ongoing outreach is critical because you never know who will convert to a loyal customer down the road.

2. Establish personal connections

Today’s businesses are constantly attempting to break through the noise in order to reach their target audience. Regrettably, many businesses undervalue the importance of personalization. Personalization increases open rates by 26%, according to data. Also, targeted email campaigns pay off. Indeed, segmented campaigns have been shown to increase email revenue by 760 percent. With email platforms such as Campaign Monitor, you can use subscriber data to send personalized messages to the right subscriber at the right time.

3. Increase the number of visitors to your website

Through email marketing, you can promote visits to a variety of websites. Subscribers can be directed to your homepage, a specific blog article, or a promotional landing page—the possibilities are limitless. Any time you can encourage subscribers to engage with your brand digitally is a sound investment.

The more quality subscribers you add to your list, the more visitors you can direct to the websites and pages of your choice.

On, a Swiss retailer of performance running shoes and apparel, is revolutionizing the running shoe industry with new technologies. They use email marketing to remind and encourage audience members to visit their online store.

4. Conduct cost-effective marketing campaigns

Email marketing is a favorite tool of marketers. That’s unsurprising, given that email marketing is one of the most cost-effective channels — for every dollar spent, email marketing generates a $38 return on investment. In comparison to traditional advertising, building an opt-in email marketing list enables businesses to reach the right audience at the right time at a very low cost. Additionally, email marketing campaigns can be prepared quickly in comparison to traditional campaigns such as direct mail or print, which require significantly more time to prepare and execute.

5. Establish your own channel of communication

One of the primary benefits of having an opt-in email list is that you own it, and it can serve as a critical pillar for future success. Regardless of the number of followers you have on social media, the algorithm ultimately determines how many people see your content. Constructing an email list entails reclaiming control of your communication channels. The most successful businesses will tell you that one of their most valuable assets is their email list. The sooner you begin building your opt-in email list, the better your results will be in the future.

6. Consult with your audience to elicit feedback

The only way to improve your performance is to solicit feedback from your audience and to listen to them. Email is an excellent way to gauge your customers’ pulse and adjust your strategy in response to their responses.

Customer satisfaction surveys will provide you with all of the information necessary to enhance the customer experience. By segmenting their email lists according to different buyer personas, businesses can tailor the questions they send to specific audiences.

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