Reason To Make the Content Marketing the Foundation of Your Marketing Strategy

The Public relations is not the same as the content marketing

Let us just clear one thing up here: When you or somebody on your team writes an article down about the industry on the company blog, that is what we simply call a content marketing. When a journalist writes about the company, that is called public relations (PR) these are two different approach.

So why do you think the content help with PR? When you pitch a journalist, the first and foremost thing he or she is going to do is to Google your name or your company’s name. When they did not see there any footprint on the internet, that will immediately raise a red flag.

However, when he or she eventually encounters all of your content, all of a sudden you will just become a colleague, and not just a company that is pitching that journalist. Just like he or she produces content, you too produce content.

The Content changes the whole dynamic between you and the journalists.

Your user acquisition can possibly be much more frictionless
Whether you are running ads or you are acquiring users in another way entirely, content makes the whole process that much easier.

It is fairly straightforward. If I come across an ad for a company that I have never heard of before, I might click, it is possible i might not, but even if I do, it is a very cold click, and for you to convert me will be quite the challenge.

If, however, I eventually see that ad and think to myself, “Oh, I know that company. I read their blog, I also listen to their podcast, or i still follow them on the Twitter,” the chances of the company engaging me are very significantly higher. Simply put, the content you post elevates your brand.

Business development with a stranger is not as fun as with someone who knows you and trusts you.
Finally, the last but not least, the content marketing helps with your business development. Imagine you are going out to dinner with a potential customer and the person you are going out with sits across from you with a look on his face that says, “What are you even selling this time around?”

Now try to contrast that with the look on his face that says, “I am really loving your content. You clearly know much about your stuff, and I want to work with professionals. So how do we get started?”

That example right there is the difference between the cold business development and the warm business development. That is the difference between a company that is producing valuable industry content and a company that is only focusing on promoting itself.

So, the bottom line of all said, in case it was not clear? Stop your usual unprofitable method and start now to produce content of your own.

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