An HTML email is simply making use of a type of an HTML that is made or created for the purpose of providing an email with semantic markup and the formatting abilities that is not possible with the plain text email. It helps the marketers to start creating stunning emails that will drive more sales and will also increase customer engagement.
Texts are fitted into the width of the viewing surface instead of it breaking each line at every of its 78 characters. HTML email gives room for the provision of tables, the colors, the mathematical formulae as images, the charts, and the diagrams. They assist different companies in building brand recognition.
Why is the HTML email important? About 64% of people say that they prefer the HTML emails over the plain text emails.
The high approval rating is due to the following benefits of the HTML emails:
1. Better design: The HTML email allows marketers to comfortably customize the email templates with their brands’ colors and the logos. Also, they can make provisions for clickable CTAs and the images in their emails. All these capabilities serve to improve the design of the marketing emails.
2. Higher conversions: The HTML emails enable the marketing departments to tweak their messages so to make the CTAs stand out, also provide relevant links, to make it pretty easier for subscribers to engage with the emails.
3. Tracking: Making use of an email service such as the SendPulse to manage the HTML emails that provides marketers with email campaign analytics that is helpful in the evaluation of subscriber engagement and the identification of messages that are working well enough.
4. Higher engagement: Given that the visuals get processed faster than the words, the HTML emails enable the marketers to convey their messages much more effectively. In particular, the brands can still demonstrate their products from the most appealing angles.
That said, here we have the HTML best practices to help the businesses achieve those benefits.
The Contents of HTML practices are;
1. Create a single column layout
2. Craft responsive emails templates
3. Be sure to utilize email safe fonts
4. Customize a preheader
5. Be careful with tables, background color, and white space
6. Use images properly
7. Include noticeable buttons
Create a single column layout
Although brands make use of both the single and multiple-column layouts, the second one appears often to be squashed on screens of mobile devices. So, if you have any doubts, just stick to the single column one for you to be on the safe side. It makes emails compatible with all of the devices, and thus, makes it more readable even when it is been viewed on various email clients. Apart from that, a single column also simplifies the design and emphasizes on the essential parts of a marketing message. When you are designing for mobile, 320px (640px for retina) should be the optimal width.