How to Create Great Business Images (for Non-Designers)

Visual content is critical to the success of your online marketing campaign. You require professional-looking images for your website, blog, or social media profiles. However, what if you are not a professional photographer or graphic designer? It’s fine, because there are numerous excellent resources available to help you find a variety of different images to suit your needs. We’re going to look at a variety of sources for great images for your business in this post.

Business Pictures from Stock Photography Sites

If you’re looking for high-quality photography, stock photography websites are your best bet. Popular stock photo sites such as BigStockPhoto and Shutterstock enable you to search for images (and video) that you can use editorially or commercially under a standard license.

Are you looking for photographs of celebrities or popular events? Getty Images provides a free service that allows you to embed some of their photographs on your website for editorial use.

Additionally, there are numerous free stock photography websites, such as Unsplash, that allow you to download royalty-free stock photos that can be used editorially (and occasionally commercially).

When using any stock photography site, whether free or paid, be sure to read the terms and conditions of use for the image you download. Certain networks permit only editorial use, while others permit commercial use at a premium price.

Screenshot Capture Tools

If you’re referencing anything that appears on a computer screen, you can include screenshots in your visual content. Free tools such as Jing enable you to capture your screen and easily edit and annotate it. Webpage Screenshot for Google Chrome is a browser extension that enables you to capture screenshots of entire web pages within your browser.

If you require mobile screenshots, you can rely on the built-in screen capture feature on the majority of phones. Simply follow the instructions for iOS devices (iPhone, iPad, and so on), Windows Phones, and the Kindle Fire. Android users must conduct a Google search to learn how to take a screenshot with their particular device, such as the Samsung Galaxy S5 or Google Nexus 5.

Easy Image Creators

Create custom graphics for a variety of purposes using free tools like Canva. They have templates designed specifically for social media cover photos and posts on the most popular networks, as well as print documents, marketing materials, blogs, infographics, ebooks, events, presentations, and advertisements.

These templates were created to make creating custom graphics simple and professional. If you use an image with a stock photo in the background, you only have to pay $1 per image.

GIF Makers

Have you noticed that more and more social networks now support animated gifs? Gifs enable you to create extremely brief animated images that can be shared virtually anywhere. For Mac users, the free GifGrabber app is available; for Windows users, free or paid software such as Gif Screen Recorder is available.

These tools can assist you in creating simple, brief tutorials. You can even use them to extract a highlight from one of your videos and use it as a teaser to entice viewers to click through to your full-length videos.

In Conclusion

As you can see, even non-designers can create stunning images for their social media and blog posts using simple-to-use tools. Utilize these tools to visually enhance your content across all channels, online and offline!

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