How to Use the CoSchedule To Manage Your Email

Managing your content marketing very well is easier said than done.
Whether you are working solo, you are in-house, or you are at an agency, you are juggling tons of tasks and tons of projects. From the social media publishing to the email campaigns to the blog posts and more, you will likely have more projects on your calendar than the time on the clock.

If you are having any trouble keeping it all under control, there is an available solution for you.
What Is CoSchedule? The CoSchedule is an all-in-one platform that is meant for planning, for organizing, and for executing all things involving content marketing. It is pretty easy to use, the drag-and-drop calendar interface makes it very easy to collaborate and to also schedule all your projects in one place.

Once you have your strategy in place, you can now move on to your execution. However, you still have a lot of work to do, which can just quickly become disorganized.

The CoSchedule new email integration allows you to plan, to create, and to send your emails at the best times and days for your audience.

Managing your email schedule is pretty easy. Follow these steps.

Step 1: Go to your Integrations settings page. List the integrations you have made on your calendar

Step 2: Check for your email service provider in the integrations catalog. Email integrations in the catalog.

Step 3: Next, choose a date on your calendar and click Email Marketing. Setting up email marketing in CoSchedule

Step 4: Add a title to your campaign and then create your email content. Add a title to your campaign

Your email will then be delivered at your specified date and time. Pretty slick, huh?

You can also possibly set up a filtered view of your calendar just to view your email activities, so you know exactly what emails are going out and when they are going out.

1. Select “create new saved view” on the left-side menu, creating a new saved view.

2. Next, you name your saved view and add a filter category.After naming your saved view and adding a filter category, you choose “Type” or “Email Service Accounts” in the drop-down menu.

3. After the Dropdown menu from the filter category and selecting “type“, you can then add all your email content types or email service accounts that are connected.

Adding email content types or email service accounts, now you have a custom view of all your email messaging, who is responsible for it, and when they are going live.

It is a marketing project manager’s dream come true, really.

Go Create Your Own Email Strategy
With the information that you have gathered so far and your strategy template in hand, you can create your own email marketing strategy. Now you can set the goals, plan ahead, and also create a strategy that helps boost the bottom line of your business.

Determining How You are Going to Craft Your Content

When you already have your email types selected, and your goals are complete, now you will need to write the email copy that encourages your reader to take action. The following categories will be of help to ensure that your copywriters create content that will make your next email stand out.

What Writing Style Does Your Team Use
The Emails can be written in all sorts of formats and all sorts of styles. Depending on what type of email you are creating, you could have the larger blocks of text, or a list of links email readers can click on.

Take the CoSchedule, for example. They approach the email copy by writing single-sentence paragraphs:

Example of how the CoSchedule formats blog posts to be easily readable for their audience. This format makes skimming plain-text email pretty easy.

Optimizing For Mobile Readers
Another essential part of you crafting your email content is for you to make sure that it is optimized for viewing across multiple devices.

The fact is that, about 55% of emails are read on mobile devices, which means that your copy should transfer easily.

According to the CopyBlogger, there are ten ways for you to ensure that your emails are mobile friendly.

1. Create short subject lines

2. Use a single column template

3. Keep your email under 600px wide

4. Use a large font size — between 13 to 14 pixels is recommended

5. Display small images

6. Provide a distinct call to action

7. Don’t make your CTA an image. If you are making use of an image, add ALT text that tells a person what the image is if it doesn’t load.

8. Avoid menu bars

9. Don’t stack links

10. Test on multiple devices

Personalizing Your Email Content

Another way for you to create a killer email copy is by finding the ways to personalize your emails to your subscribers. We are not just talking about you inserting their names at the beginning of the copy only.

According to the Campaign Monitor, emails with the personalized subject lines receive about 26% more opens than those that do not.

Not to mention, according to the DMA, segmented and the targeted emails generate about 58% of revenue.

What can you do to personalize your emails?

1. Include their name in your subject line.

2. Address them directly in your email.

3. Add in previous purchase information or the items they may have recently looked at.

4. Writing A Better Subject Line

5. Speaking of personalizing your subject lines, did you know that there is a surefire way for you to write better subject lines?

The CoSchedule’s Email Subject Line Tester is very easy to use. First, you’ll need to enter your subject line and then click Score My Subject Line:

First try the Email Subject Line Tester, after that, the tool will score your subject line on a variety of different factors and then it will offer suggestions for improvement.

You can keep trying different combinations until you can find the perfect subject line for your next email.

Action Items:

You can determine what writing style or what format you want your copywriters to use. Include examples.

1. Create mobile optimization guides.

2. Identify the way you are going to personalize your emails.

What Constitutes a High-Quality Email Open Rate and How Can You Improve Yours?

Your open rate is an important performance metric to track, and not just to see how you compare to the competition.

While click-through rates, complaints, unsubscribes, and forwards all contribute to the effectiveness of an email marketing campaign, none of them matter if your emails are not opened in the first place.

Without a high open rate, even the best campaign will fail. That is why, in this guide, we will discuss what constitutes a healthy email open rate and how you can boost yours if it is less than optimal.

4 Reasons for a Low Open Rate

Your open rates may be significantly lower than the industry average. If this is the case, you may have a problem that requires attention. The following four reasons may explain why your email open rates are lower than they should be:

1. Subscribers who are not qualified. If you purchase an email list, you can anticipate open rates that are significantly lower than the industry average. Never, ever, ever, ever, ever purchase an email list! The same is true for lists that were acquired without adhering to proper subscriber qualification.

2. You have not segmented your list. If you send the same email to everyone on your list, you will never achieve the level of engagement you desire.

3. Numerous dormant subscribers. If you have a large number of inactive subscribers who haven’t opened your emails in a long time, this will hurt your inbox deliverability and cause your open rates to plummet.

4. Subject lines that are boring. If you truly want to increase your open rates, you must concentrate on writing compelling email subject lines.

These are the primary reasons for a low email open rate. Continue reading to learn how to permanently resolve these issues.

6 Tips for Increasing Email Open Rates

1. Identify and Qualify Your Subscribers

Prior to inviting someone to join your email list, ensure that they are qualified with a relevant lead magnet. Make no attempt to build an email list that is inclusive of everyone.

For instance, avoid giving away items that the majority of people would want, such as an iPad. Rather than that, give something away that only your target customers want, such as a free sample of your product.

Your objective is to build an engaged email list that is filled with high-quality leads. A small list that is engaged and interested is far superior to a large list that is uninterested in you or what you have to offer.

2. Segment Your Contact List

The majority of marketers send all of their emails to their entire list. This is a sloppy approach to email marketing, and it is ineffective.

Segment your list based on interests, purchase history, and location to ensure that your emails are actually opened. This way, your subscribers will be more engaged with the emails you send them and with your email list as a whole.

Indeed, segmented email campaigns outperform non-segmented campaigns by 14.31%.

3. Your Timing Must Be Perfect

It is important to send emails at the right time to maximize open rates. The best time to open an email is late afternoon, peaking at 3 p.m. Of course, you should examine your own statistics to determine when your subscribers are the most active.

4. Utilize both Direct and Curiosity Subject Lines

With a direct subject line, you inform the subscriber precisely what to expect in the email, and they open it because it contains information they truly desire. For instance, the subject line “How to Get 1000 Subscribers in 7 Days” is direct.

On the other hand, a curiosity subject line entices readers to open the email out of curiosity about what’s inside. For instance, the subject line “I can’t believe this just happened…” is intriguing.

In your email marketing campaigns, you should employ both types of subject lines. This way, you can keep your subscribers engaged and increase the likelihood that they will open.

5. Eliminate Dormant Subscriptions

As mentioned previously, if your list contains a high percentage of inactive subscribers, deliverability will suffer. Never be afraid to purge your email list of inactive subscribers.

If a subscriber hasn’t opened an email from you in the last six months or so, send them a win back email campaign in an attempt to re-engage them. If they do not re-engage with you, you will either need to unsubscribe them or move their email address to another list that you only email on rare occasions.

6. Develop Mobile-Friendly Subject Lines

Did you know that approximately 70% of email opens occur on mobile devices (depending on your target audience, product, and email type)?

Keep your email subject lines brief to ensure that they are opened on mobile devices. The sweet spot is between 6-10 words or 25 characters. Thus, they will be readable by mobile users as well. Additionally, before settling on subject lines, you should verify how they will appear on mobile.

Should You Automatically Allow Google Ads to Make Recommendations?

Not long ago, Google announced that in addition to the new Insights page, advertisers would now be able to automatically apply the platform’s customized campaign performance recommendations with a single click. This is to assist businesses in operating more efficiently, saving time, and providing value to their customers.

Pros of Google Ads auto-applied recommendations

There are several good reasons to use auto-applied recommendations in your accounts:

1. Some are “no-brainers:” Contrary to popular belief, the changes on this list are not solely for the benefit of Google. They may be in yours as well. The first option is to opt for data-driven attribution for all of your campaigns. There is rarely a difference in the attribution models, which means that your top-of-funnel/mid-funnel campaigns will receive additional credit where necessary.

2. Is capable of being used in conjunction with a hands-off management style: If you are not a full-time manager who is in the accounts all day, every day, some of these changes may help you keep your account fresh. Adding new keywords, negatives, and ad variants to your account may help keep things moving and your account dynamic, if you’re not already doing so.

3. Optimization Score: Regardless of your feelings about Optimization Score, you are guarantee that opting into these automatically applied recommendations will help improve your account score.

Cons of Google Ads auto-applied recommendations

1. They are oriented around “best practices:” If you’ve worked with Google Ads for an extended period of time, you’re well aware that best practices are not always the best. At times, you may wish to disable phrase or broad match keywords in your account. Perhaps your lead generation strategy is sufficiently sophisticated that setting target CPAs is unnecessary. Many of these suggestions are simply inappropriate for the majority of cases.

2. You must monitor changes on a daily basis: Without proper monitoring, you can easily spend a lot of money on items that are not a good fit for you. By opting into these automated changes, you agree to react to their consequences rather than approve them prior to their implementation.

Best practices for auto-applied recommendations

1. Examine each alternative in isolation: Each alternative has a distinct set of consequences. Simply because you want to participate in one type of bidding automation does not mean you should participate in all of them.

2. Keep a close eye on initial changes: Once you enable any feature in your account, be sure to check in frequently, if not daily, to see what changes Google makes on your behalf. Set it and forget it; otherwise, you may log in a month later to discover that you’ve been running campaigns that aren’t in your best interest.

3. Adopt a long-term strategy of “trust but verify”: After closely monitoring the initial changes made by these automation, you can step back and allow them some breathing room. However, as with all other forms of automation, this does not mean you should abandon them completely. Check in every other day, every other week, or monthly to ensure that the changes you’ve made are still beneficial to you. At the very least, schedule a calendar reminder to check in every 30 days so that you can easily undo any changes you dislike directly from the Change History tab.

Should you rely on Google Ads’s algorithmically generated recommendations?

As with all other Google Ads features, these new automatically applied options are neither good nor bad in and of themselves. They may be an excellent fit for you or they may be disastrous, depending on your account goals and management style. Due to the fact that no automated system is perfect, human interaction is required.

5 ways to turn first-time customers into return customers

While it’s common knowledge that repeat business is critical for success, many businesses allocate the majority of their marketing budgets to customer acquisition rather than retention. While acquiring new customers is important, consider the following: It costs five times as much to acquire a new customer as it does to retain an existing one, and increasing customer retention by just 5% can result in a 25% to 95% increase in profits.

The statistics speak for themselves: retaining customers increases your business’s success — which is why you should implement a customer retention strategy for each new customer. Market more efficiently, retain customers, and increase profits by implementing the following five strategies for converting first-time customers to repeat customers.

1. Send marketing-savvy thank-you emails

While your customers are likely to receive confirmation emails when they place an order, are those emails effective at promoting repeat business? Rather than a routine confirmation email, take the time to craft a thank-you message that will entice customers to return. Several suggestions include the following:

Personalization: Your salutation should include the names of your customers (easily automated with email marketing platforms such as VerticalResponse)

Earned store credit: Instantly credit first-time customers for any purchase made within a specified time period (30 days is good). The free credit may serve as an effective inducement to return.

Related products and services: Which products and services complement the recently purchased items? Provide new customers with the opportunity to purchase them at a discounted rate — or even to add them to their current order before it ships.

2. Share your mission

What drives your business forward? What is the foundation of your brand, and why are you in business other than to make a profit? If your message resonates with your customers, you can earn repeat business by sharing your mission and values — in other words, by telling your brand’s story to your customers.

Consider the following scenario: you own a restaurant and are committed to serving only organic foods sourced from chemical-free farms and pastured animals. You have taken a stand against animal cruelty and the use of potentially harmful ingredients. Utilize this to forge bonds with customers and integrate your business into their culture. Send an email informing customers of the positive impact their purchase has had. When customers identify with you, they feel confident about making a purchase from you — and they will return.

3. Be useful beyond your product offering

Once you’ve obtained your customers’ email addresses, it’s tempting to spam them at every opportunity. However, a more effective strategy for fostering long-term customer loyalty is to send useful content that customers can use to solve problems and improve their lives on a regular basis — even if your solutions do not always result in immediate sales.

Assume you own a dog grooming business. While you can send emails reminding customers when their dog is due for another appointment or promoting a new flea treatment, you can also cover topics such as how to housetrain a puppy, how to console dogs during storms, and the best dog toys for outdoor play.

While there may not be an obvious segue to promoting your products and services, this type of content is valuable to your customers and is more likely to be read. It helps establish you as an expert, a resource customers can turn to for advice, and significantly increases the likelihood they’ll return when their dog’s next grooming appointment is due.

4. Create an email autoresponder campaign

Perhaps you’re familiar with Ron Popeil, the eponymous infomercial host who coined the catchphrase “set it and forget it.” Email autoresponders enable you to create a series of emails in advance and then send them automatically to customers at pre-defined time intervals. They’re ideal for establishing repeat business.

Once a customer makes their first purchase, their email address can be added to your autoresponder campaign, which will send them a series of emails similar to the ones below:

• Instantly: A discount coupon for future purchases or an invitation to join your rewards program.

• Week One: Useful information that is not always promotional in nature

• Week Two: Products that are similar to what they purchased and align with their interests

• Week Three: An invitation to write a product review or share it on social media in exchange for double store credit

• Week Four: A guide to maximizing their enjoyment of their interests, complete with links to products and services that can assist them in accomplishing their objectives

Naturally, your autoresponder emails should be customized for your customers and business, and you can create as many emails as you want — up to a full year’s worth — to automate your marketing and earn repeat customers.

8 do’s and don’ts of networking follow-up

Networking opportunities exist everywhere, whether you’re at a trade show, conference, or simply chatting with someone on your commute. You must seize every opportunity, as you never know who you will meet! Here are eight practical do’s and don’ts for following up professionally with someone after you’ve connected.

The Do’s

1. Send a timely invitation to connect on LinkedIn, including a personal note about how you met and what you discussed. For instance, “It was a pleasure to meet you at the ABC Event.” I’d like to stay in touch regarding the possible partnership we discussed.”

2. Follow up with business cards collected via email, making sure to personalize the messages. Notify individuals in advance that you will be sending an email and obtain their permission; otherwise, your email may be viewed negatively.

3. Make an attempt to follow up promptly, typically within a few days to a week of the event. It will assist in keeping you at the forefront of your potential clients’ or business partners’ minds.

4. When you do reach out to someone, go the extra mile in explaining how your business or connection can benefit both parties. Take the time to research and understand his or her company’s mission, if you are unfamiliar with it. Consider extending an invitation to a complimentary demonstration or information session.

5. Establish a communication cap. Conduct some testing to determine the optimal number of touches required to establish a connection with someone. Appropriately adjust your cadence and level of outreach.

6. Keep your initial email succinct. Confronting a potential business partner with lengthy paragraphs of text may turn them off. The initial message’s purpose should be to re-establish a connection. You can elaborate further once you’ve scheduled a meeting or phone call.

7. Include a link to your LinkedIn profile (personal or professional) in your email signature to encourage people to connect with you.

8. “Like” a business on Facebook or Instagram and follow it on LinkedIn and Twitter. When you do, the business or proprietor may pursue you.

The Don’ts

1. Do not invite every business card you collect to LinkedIn. Before sending someone an invitation to connect, you should have a meaningful conversation with them one-on-one.

2. Avoid purchasing a list of event attendees and mass emailing them all. This would constitute a violation of the federal CAN-SPAM act. Additionally, this is not the optimal way to initiate a professional relationship.

3. Do not wait an excessive amount of time to follow up with a contact. Time flies after events, and it’s easy to forget about everyone you met.

4. Do not continue talking about your company without first determining whether it is a good fit for the company or contact you are contacting.

5. Do not call or email repeatedly if you do not receive a response. The last thing you want to do is create an uncomfortable situation for your contacts. Allow time for them to respond. If you do not receive a response, it is a sign that you should redirect your efforts elsewhere.

6. Don’t forget to include a hyperlink in your email to your website.

7. Avoid using an unprofessional photograph as your email signature or LinkedIn profile photo. Trust can be established through something as simple as a photograph.

8. Avoid initiating a private conversation on a public social media platform. Send a Direct Message to someone you met if you’d like to collaborate or arrange a call.

When in doubt, consider the type of follow-up message you want to receive. Before you send that email or make that social media connection, take a look at what you’ve written and consider whether it would compel you to initiate a new business relationship. Your communication style with a new contact has the potential to make or break a business relationship. Develop the habit of following up following networking events and putting thought into what you say.

Using The Email HTML

In theory, all of the whitespace in the HTML files ought to be ignored. However, in practice, it can cause various types of issues, especially if you see a whitespace in between the table cells. As such, it is very essential to eliminate any spaces that is in between the closing tag of one cell and the opening tag of therefore next cell to remove layout problem and any unpleasant gaps.

You can check out the way the National Geographic makes use of the black background color. It elaborates that particular space topic making an email a mysterious piece of art. In addition, the brand has really taken special care of the text color for the sake of the contrast.

Email background color

Use images properly

Given that the images are the heaviest objects in the HTML emails, making use of them a lot can lead to a slow loading time that causes businesses to lose their readers. So, instead, it is advised and imperative to make use of the smaller and more responsive images. This way, the marketers will actually save their audience some bandwidth also. That said, be sure to make use of twice as large images to ensure that you provide users with the high-resolution displays (e.g., The Super AMOLED or the Retina) with pictures of excellent quality.

It is also essential for the marketers not to start assuming that all the images will be displayed. Some email clients show images, while others do not show images. You should get prepared for such situations by simply including the Alt Tags. This way, in case an image has failed to display, the alternative text will describe it. Last but not least, never send only images.

You can make some research on a great example of how the MAC Cosmetics utilizes images. They make use the small GIFs to demonstrate their new lipsticks.

Include noticeable buttons

Emails marketers should also provide large buttons in their HTML emails so that it will make it easy for the readers to tap them. A CTA of at least 40px by 40px will make it much easier for the reader to easily interact with the email. It is also important for you to avoid cluttering the hyperlinks as this might just cause some trouble when they are tapping them. Preferably, you should put buttons in place of hyperlinks. Marketers can also see the need to provide a “tap to call” button if they want their subscribers to dial a phone number.

Although the red color is considered to be the best choice for a CTA, it is not a must though. What really matters is mainly the overall email design. Make sure that there is enough white space around your call to action area and the email colors are compatible. Let your buttons contrast together with the whole email become really eye-grabbing.

Although the MAC Cosmetics are the true minimalists, their email CTAs are very eye-catchy due to the classic black and white combination they used.

Email Practices with HTML

In the SendPulse, you can select any email template structure that you wish and it will look perfect across all the devices. Choose a pre-designed template or you can create your own one from scratch and then drag the necessary layout to your email.

You can checkout the emails with a single column layout. It is easy to scan, the CTAs are logically placed and are also quite visible.

Email with a single-column layout

Craft responsive emails templates
That will ensure your emails look good and well even on the smallest screen resolutions. There is no need for to start bothering yourself to know the HTML and start doing some old school by coding emails on your own. With the SendPulse email service, the marketers have a big choice of pre-designed email templates that will look stunning on any device and any screen. Apart from that, one can make use of the flexible and free drag and drop editor and customize the templates to fit their company colors and their logos. They will be very responsive as well.

Responsive HTML email templates

Be sure to utilize email safe fonts like:
The Arial, the Arial Black, the Comic Sans MS, the Courier New, the Georgia, the Impact, the Times New Roman, the Trebuchet MS, the Verdana, and the Webdings are some of the universally supported fonts that marketers can use for their HTML emails. Regarding the size, be sure to make use of 13px-14px for texts and 20px-22px for the titles.

Take note of how this email uses different fonts and the font sizes for the texts and headings.

Email safe fonts

Customize a preheader

Very often, the email marketers underestimate the power of a preheader and they just stay far away from using its benefits. The preheader significantly influences the email open rates by providing them with valuable information on the message inside. Besides, it may also develop your subject line for better performance. SendPulse users do not need any technical skills at all to create a preheader. After you finish designing an email template, you can then customize the preheader and preview it by simply clicking on the loop or just sending a test email to make sure everything’s fine.

Customize email preheader

Make it highly informative so that it can provide subscribers with a better idea of your email content. You can make more research on how to customize an email preheader in the SendPulse.

Look at how the Dermstore take an email preheader to their advantage. They make use of it to motivate users to buy by offering a freebie.

Email preheader

Be careful with the tables, the background color, and the white space.

Even though many of the email clients support the padding and the margins, the results are always inconsistent. If the spacing is essential, then the developer can then nest tables inside their main tables instead.

As regarding the background color, it is essential to have a wrapping table all around every sides of the content. Setting the background color attribute on the content will ensure that the email clients do not do away with the background that is on the tag or whatever is set on the style sheet of the developer.

HTML Email Best Practices

An HTML email is simply making use of a type of an HTML that is made or created for the purpose of providing an email with semantic markup and the formatting abilities that is not possible with the plain text email. It helps the marketers to start creating stunning emails that will drive more sales and will also increase customer engagement.

Texts are fitted into the width of the viewing surface instead of it breaking each line at every of its 78 characters. HTML email gives room for the provision of tables, the colors, the mathematical formulae as images, the charts, and the diagrams. They assist different companies in building brand recognition.

Why is the HTML email important? About 64% of people say that they prefer the HTML emails over the plain text emails.

The high approval rating is due to the following benefits of the HTML emails:

1. Better design: The HTML email allows marketers to comfortably customize the email templates with their brands’ colors and the logos. Also, they can make provisions for clickable CTAs and the images in their emails. All these capabilities serve to improve the design of the marketing emails.

2. Higher conversions: The HTML emails enable the marketing departments to tweak their messages so to make the CTAs stand out, also provide relevant links, to make it pretty easier for subscribers to engage with the emails.

3. Tracking: Making use of an email service such as the SendPulse to manage the HTML emails that provides marketers with email campaign analytics that is helpful in the evaluation of subscriber engagement and the identification of messages that are working well enough.

4. Higher engagement: Given that the visuals get processed faster than the words, the HTML emails enable the marketers to convey their messages much more effectively. In particular, the brands can still demonstrate their products from the most appealing angles.

That said, here we have the HTML best practices to help the businesses achieve those benefits.

The Contents of HTML practices are;

1. Create a single column layout

2. Craft responsive emails templates

3. Be sure to utilize email safe fonts

4. Customize a preheader

5. Be careful with tables, background color, and white space

6. Use images properly

7. Include noticeable buttons

8. Avoid Flash, JavaScript, and Complex CSS/HTML

Create a single column layout

Although brands make use of both the single and multiple-column layouts, the second one appears often to be squashed on screens of mobile devices. So, if you have any doubts, just stick to the single column one for you to be on the safe side. It makes emails compatible with all of the devices, and thus, makes it more readable even when it is been viewed on various email clients. Apart from that, a single column also simplifies the design and emphasizes on the essential parts of a marketing message. When you are designing for mobile, 320px (640px for retina) should be the optimal width.

How to Create Great Business Images (for Non-Designers)

Visual content is critical to the success of your online marketing campaign. You require professional-looking images for your website, blog, or social media profiles. However, what if you are not a professional photographer or graphic designer? It’s fine, because there are numerous excellent resources available to help you find a variety of different images to suit your needs. We’re going to look at a variety of sources for great images for your business in this post.

Business Pictures from Stock Photography Sites

If you’re looking for high-quality photography, stock photography websites are your best bet. Popular stock photo sites such as BigStockPhoto and Shutterstock enable you to search for images (and video) that you can use editorially or commercially under a standard license.

Are you looking for photographs of celebrities or popular events? Getty Images provides a free service that allows you to embed some of their photographs on your website for editorial use.

Additionally, there are numerous free stock photography websites, such as Unsplash, that allow you to download royalty-free stock photos that can be used editorially (and occasionally commercially).

When using any stock photography site, whether free or paid, be sure to read the terms and conditions of use for the image you download. Certain networks permit only editorial use, while others permit commercial use at a premium price.

Screenshot Capture Tools

If you’re referencing anything that appears on a computer screen, you can include screenshots in your visual content. Free tools such as Jing enable you to capture your screen and easily edit and annotate it. Webpage Screenshot for Google Chrome is a browser extension that enables you to capture screenshots of entire web pages within your browser.

If you require mobile screenshots, you can rely on the built-in screen capture feature on the majority of phones. Simply follow the instructions for iOS devices (iPhone, iPad, and so on), Windows Phones, and the Kindle Fire. Android users must conduct a Google search to learn how to take a screenshot with their particular device, such as the Samsung Galaxy S5 or Google Nexus 5.

Easy Image Creators

Create custom graphics for a variety of purposes using free tools like Canva. They have templates designed specifically for social media cover photos and posts on the most popular networks, as well as print documents, marketing materials, blogs, infographics, ebooks, events, presentations, and advertisements.

These templates were created to make creating custom graphics simple and professional. If you use an image with a stock photo in the background, you only have to pay $1 per image.

GIF Makers

Have you noticed that more and more social networks now support animated gifs? Gifs enable you to create extremely brief animated images that can be shared virtually anywhere. For Mac users, the free GifGrabber app is available; for Windows users, free or paid software such as Gif Screen Recorder is available.

These tools can assist you in creating simple, brief tutorials. You can even use them to extract a highlight from one of your videos and use it as a teaser to entice viewers to click through to your full-length videos.

In Conclusion

As you can see, even non-designers can create stunning images for their social media and blog posts using simple-to-use tools. Utilize these tools to visually enhance your content across all channels, online and offline!