How to Use a Design Brief

Each successful creative endeavour begins with an excellent design brief. Design briefs are a critical component of the design process and a useful tool for ensuring that all of your design requirements are met. They enable you to communicate your vision for the project and set clear expectations for the designer, while also providing ample opportunity for discovery and collaboration.

Design briefs help you minimize the risk of hiring someone who does not understand your business or your objectives. This blog post will walk you through the process of creating a design brief, the items that should be included, and why they are critical.

What is a design brief?

A design brief is a document created with the express purpose of communicating design requirements to a designer, whether an individual or a team. The brief contains all of the information necessary to create a design that meets your requirements and expectations. These include everything from goals and objectives to target audience and branding guidelines such as colours, style guide, and fonts—anything goes in your final design!

How do you write a design brief?

A good place to start would be with the project specifications: What are your objectives for this endeavour? Who are the intended recipients? At the end of the day, what will success look like? If you’re looking for inspiration, you might consider starting with a design brief template.

You can download and edit a copy of our free design brief template: it is available in Microsoft Word and PDF formats.

What information should be included in a design brief

The details vary significantly according to the project’s specifications, target market, and success criteria. However, the following is the most frequently included information in a design brief:

A summary of your business

Whether you hire a designer or a design team, you must provide them with sufficient information about your business. The greater their comprehension, the more likely they are to meet your expectations. This information may include your team, current products and services, accreditations and certifications, and the clients you serve. If you have sensitive information, it may be prudent to obtain a non-disclosure agreement before sharing it.

Background information on the project

This can be a brief section summarizing the project’s objectives. You can attempt to answer the straightforward question, “why are you interested in this project?” and attempt to be succinct and clear early on in order to establish the direction for the overall design brief.

The design project’s goals and objectives

This section of the design brief details the outcome you hope to achieve at the conclusion of the design process. This can be a lengthy list of items, so it’s a good idea to break it down into manageable chunks where possible. Nothing beats establishing clear goals and objectives early on to aid in maintaining focus and minimizing miscommunication among project stakeholders.

Audience segmentation

As with project objectives and deliverables, every design project has a defined target customer audience. It’s critical to understand who you’re designing for in order to ensure that your design meets their needs.

For instance, a designer creating a logo should have a firm grasp on the demographics, cultural background, and literacy levels of the intended audience. Thus, the design can be tailored to their specific requirements while maximizing engagement from the company’s customer base.

Budget and schedule for the project, as well as deliverables

A budget has the power to make or break a project. When it comes to accepting new client work, the majority of professional designers have their own scales. If the budget is excessively constrained, it may send the wrong message to prospective designers. As a result, a good rule of thumb is to have a reasonable budget in place when creating a design brief in order for it to be appealing enough to designers to participate in the project.

Additionally, a design brief should include all project milestones, a timeline for the project, a deadline, and deliverables. This will assist the project team and all stakeholders in remaining on the same page regarding what to expect when.

Specifics regarding the resource

You can include in this section of the brief what resources you intend to make available to ensure the project’s success in addition to the funds. These can include access to tools, libraries, memberships, and team resources.

Specifications for the procedure and closure

Here, you can include any additional selection criteria that you wish to consider during the designer’s selection process. These can include information about the applicant’s level of experience, references, and information about the applicant’s financial stability, among other things. Additionally, you can be transparent about the selection process, the timeline for a decision, and who to contact for additional information—all of which will boost design professionals’ confidence and trust.

Free Email marketing Booster(Bitrix24)

The History

The Bitrix, Inc. was founded in the year 1998 by Sergey Rizhikov, The CEO Dmitry Valyanov, The President; Alexey Sidorenko, The VP; Vadim Dumbravanu, The VP of Technology; and Yury Tushinsky, CTO. Their first commercial product made was a CMS of still the same name (Bitrix) and it was released in 2003, and by the year 2007 the company had already established a network of over 1,000 partners.

As the industry started to shift from the old school proprietary to the cloud-based SaaS, the company then developed a new product that was called Bitrix24 – it is an online collaboration platform with the CRM. The product that was published had attracted over 5,000 users in its public beta stage and it was officially launched in the month of April 2012.

The Bitrix24 is one of the very few CRM systems that is offering the email marketing software free of charge. There are other several things that make the Bitrix24 quite different from other of the free email marketing services. First, it is the customer relationship management software, and this will enable you to create any number of static or any number of dynamic segments and craft a unique email campaign for each of your customers or prospects group. And if you are still thinking about the trigger-based emails and the email marketing automation, yep, the Bitrix24 has that as well.

The wiki format for storing of information has more than once proved itself in the single most-used repository of the human knowledge that’s ever created. In business, the wikis function in just two main ways: the first is as a knowledge base and the second as a collaboration area. Although the wikis are no longer at the cutting edge of the office software, they are still a very useful tool, as they are bringing high-level functionality without any technical knowledge that is needed.

In Bitrix24, each of the workgroup has got a wiki. Thus, for you to create a knowledge base that is accessible to everyone, you should use the wiki in a public group. You can make use of the roles in the groups if for any reason you want to provide the only read access rights to some certain users.

The second important advantage of the Bitrix24 is that the email marketing lists can be also used to target your audience on Facebook, on Instagram or on the Google. This way you will be able to reach people who do not open the emails that you have sent. Or you can still take advantage of the fact that the Bitrix24 is a multichannel CRM and then send instant messages via the FB Messenger, the Viber, the Telegram and others. Also the SMS and telemarketing are available as well.

The Bitrix24 comes with some free email marketing templates, a landing page and also a capture form builder, all available at no cost at all. It is very easy to start designing offers and track statistics inside the Bitrix24 CRM marketing module. You can go and register now or check out some videos and Bitrix24 manual for a quick start.

How to monetize your podcast with email

Are you looking for a simple way to increase your podcast’s revenue? While advertisements and sponsor messages are excellent ways to monetize your podcast, email marketing enables you to sell even when you’re not on the air. Email provides you with another “product” to sell to advertisers, as well as new revenue streams from your audience. Here’s how to use email to monetize your podcast.

What does email marketing entail?

Email marketing is a cost-effective, time-tested strategy that enables you to maintain contact with your audience on a consistent basis. For podcasters, this means that when you’re not broadcasting, you can maintain contact with your listeners via another popular channel. It’s an excellent way to promote your brand, tease upcoming episodes, and stay current.

To begin with podcast email marketing, you must first build an email list. That should be straightforward if you already have a following. Create an opt-in subscribe form and promote it throughout your podcast episodes. Inform your audience of the benefits of subscribing: exclusive content, insider knowledge, helpful tips and tricks, a freebie, or some other incentive. Additionally, you can create a lead magnet to help you grow your list.

Once your podcast email list is established, you can send regular emails that engage and interest your audience, ultimately keeping them engaged with your podcast.

You can even use email automation tools to schedule the delivery of a series of pre-written emails. This way, you can concentrate on your podcast while still leveraging email marketing to supplement your content.

What’s the best part? You can monetize your podcast through email marketing. Here are five methods.

Paid ads and sponsored content

You’re probably already monetizing your podcast with paid advertisers and sponsor messages. With a podcast email campaign, you can increase the number of ad spots and sponsored content you sell.

Inform your advertisers and sponsors of your email list’s existence. Inform them that you have the ability to deliver their message to hundreds (or thousands) of subscribers eager to learn more about their products and services. You could sell advertising space as an add-on to their existing advertising packages or as a stand-alone product.

Your email must provide value to your subscribers, so establish clear guidelines for paid content. You could limit it to a brief advertisement at the start, middle, or end of your content. Alternatively, you could require sponsors to create relevant content for your audience in exchange for a brief mention of their products or services.

Additionally, it’s a good idea to solicit discounts from advertisers for your audience. This way, you can continue to provide value through paid advertising.

Affiliate links

If you recommend products or services on your podcast, you should consider joining their affiliate programs. You can then use email to promote the same products and services and earn a commission when your audience makes a purchase.

If a business does not have an affiliate program, inquire about a joint venture in which a custom link is created for you. That link can be tracked, ensuring that you receive credit for any sales generated through it.

As with sponsored content, it’s a good idea to collaborate with affiliate partners to offer an exclusive discount to your audience. The benefits are twofold: you can add value to your subscribers and increase the likelihood that they will click on your affiliate link and make a purchase.

Exclusive content

Another effective method of monetizing your podcast through email marketing is to provide subscribers with access to exclusive content. Create a series of niche podcast episodes or an online course jam-packed with valuable information that your subscribers will pay for.

Promoting exclusive content to your podcast’s email list is a great way to grow your audience. You already have a trusting audience that has invested in you enough to subscribe, so it’s likely they’re willing to pay for content that isn’t available through your regular broadcast.

Encourage a prompt response by offering a limited-time special. Perhaps your exclusive content is only available for a limited time, or you offer a 50% discount to email subscribers who purchase access by a certain date. Make certain to include the benefits they’ll receive to pique their interest and influence sales.

Donations

Numerous podcasters rely on audience donations to survive. You can use your email list to solicit donations that will help you continue to create high-quality content.

Patreon is a popular donation platform that enables you to reward donors with exclusive content, merchandise, and even advertisement spots or sponsor messages.

A novel concept: Choose a charitable cause that resonates with your audience and commit to donating a portion of the donations you receive to that cause. This way, you can increase podcast revenue while also having a positive impact on your audience. Maintain engagement with your audience by providing regular updates on how much money they’ve contributed and how the funds have benefited their world.

Merchandise

Email marketing is an excellent method of promoting your podcast merch. You may sell online courses, books, digital services, or even tangible products such as coffee mugs, T-shirts, and keychains. Perhaps your product is inextricably linked to your niche. For instance, a podcaster focused on productivity may sell a day planner based on the principles he or she preaches.

Create an online store and then promote it to your podcast’s email list. Again, you can increase sales by offering special discounts and/or donating a portion of proceeds to a charitable organization.

Email marketing enables you to monetize your podcast in a variety of ways — even when you’re not on the air. Utilize these ideas to increase your podcast’s subscriber base, keep them engaged, and earn more money.

7 sure-fire ways to win back customers with email

Existing customers convert at a higher rate and with a higher average order value than new customers. That is an excellent reason to attempt to reintroduce them via email. However, what should those email messages contain? The following seven tips will assist you in creating irresistible win-back email campaigns:

1. Make them an offer they can’t refuse

Create an enticing offer based on your customers’ priorities. For instance, customers who place large orders on a regular basis may be enticed by free shipping on any size order. Another possibility is to instil a sense of urgency. Create deal deadlines to entice customers to return sooner rather than later.

2. Add a personal touch

Include content that is relevant to customers, such as product recommendations based on previous purchases, relevant offers, and emails triggered by their behaviour.

3. Appeal to the FOMO

Fear of missing out (FOMO) is no laughing matter! If customers haven’t visited your site in a while, you should email them to inform them of any updates and to reintroduce yourself to them.

4. Ask customers to update their email preferences

Individuals evolve, and their email preferences do as well. If you notice a group of customers has been inactive for an extended period of time, send them an email requesting they update their preferences. It’s an excellent way to re-engage customers. Are you stumped as to how to phrase it? Inform them that your emails are going unopened, explain what customers are missing, and encourage them to update their preferences. If they unsubscribe, you’ll eliminate an email address that was previously having a negative impact on your campaign’s open rates.

5. Segment your list

Prior to launching your win-back campaign, segment your email list to identify customers who haven’t opened your most recent messages. This way, you can be certain that you are communicating with the correct customer. For instance, if you’re emailing a group of customers who’ve had a negative experience, you can tailor your message to say something like “Give us another chance” or “We’re sorry — and we’re prepared to make it right.”

6. Use a strong subject line

Your win-back email is only as good as its subject line, so spend the time necessary to craft a brief, succinct one. To reclaim your customers, appeal to their emotions and tug at their heartstrings.

7. Vary your content

One of the most effective ways to retain customers is to keep them from leaving in the first place. It’s best to send a variety of emails to accomplish this.

Customer emigration is a fact of life. However, by following these tips, you can create compelling win-back email campaigns that entice them — and their business — to return to you.

GIFs in Emails: How and When to Use Them

Are you considering including animated GIFs in your email marketing campaigns? Perhaps you want to give it a try but are afraid it will appear unprofessional.

Did you know that over half of internet marketers use animated GIFs in their emails?

GIFs are an excellent way to differentiate your message, capture the viewer’s attention, inject some humor, and demonstrate concepts. However, you must exercise caution in how and when you use them.

Once you’ve mastered this component, you’ll be able to leverage the power of GIFs to increase the engagement of your email marketing campaign. In marketing, increased engagement equates to increased clickthrough rates, which equates to increased conversions.

Therefore, do not depart because we are about to demonstrate how to accomplish this through the proper use of GIFs in your email campaigns.

To Inject Humour

One of the most frequently used reasons for marketers to include GIFs in emails is to inject some humour.

According to research, humor is a highly effective element of advertising. It commands attention and maintains interest in targets.

However, humor should be used with care and discretion. When it comes to GIFs, it’s critical to keep your target audience in mind.

Additionally, you must ensure that any humorous, humourous GIFs are consistent with your brand.

For instance, if you’re a straightforward financial brand aimed at young millennials or a quirky app company, the right type of humorous GIF may fit your brand image perfectly.

On the other hand, if your business specializes in funeral catering, an irreverent or humorous GIF is unlikely to strike the right chord.

To Catch Readers’ Attention

To generate leads, you must stand out. Attention is the new currency, and what better way to capture it than through movement in an email?

Emails are by definition static. Utilizing a strategically placed GIF can be a creative marketing technique for maintaining the viewer’s interest in your email. Rather than clicking away, the additional stimulation may be the incentive they require to remain on your email and become absorbed in its content.

To Demonstrate a Product or Offering

When we hear the term “GIF,” we immediately think of something amusing or cute.

GIFs, on the other hand, can be informative. As an example, suppose you’re launching a new app. A customized GIF of the application and its menus may be the ideal vehicle for demonstrating how the app works and what it can be used for to readers.

It can be challenging and time-consuming to explain something like this in email campaigns. By contrast, GIFs can provide an instantaneous, stimulating visual that readers can absorb.

To Provide Illustrations for a Concept

Do you have a strong concept that is more effective in a visual format than in words? Custom GIFs can assist you in conveying your message.

For instance, suppose you own a clothing brand that promotes a dress that can be worn five different ways, such as Sambag’s Allison Dress. You can use a custom GIF to demonstrate the dress’s various styles in one eye-catching swoop.

Animated visuals demonstrating how your service works or how your brand’s vision benefits people are also effective ways to illustrate a concept.

To Establish Your Personal Brand

Custom GIFs, when used in conjunction with your brand, can also be a creative marketing technique for developing your brand’s personality.

If your brand has a fun, lighthearted personality, GIFs are a natural fit. Simultaneously, even more serious brand personas can be enriched through the use of GIFs.

Brands that are uncomplicated, direct, informative, educational, or energetic can all benefit from the use of GIFs.

The key here is to customize the GIFs you use so that they perfectly reflect your brand personality. For instance, if your brand is calm and minimal, avoid using bright, jumpy GIFs. Rather than that, opt for more subdued options that will still draw the eye.

On the other hand, if your brand personality is vibrant and vivacious, opt for bolder GIFs that incorporate your brand colors.

GIFs can infuse emails with personality, so use them to reinforce your company’s unique branding.

In Place of Video

Because embedding video into emails is notoriously difficult, a large percentage of email marketing campaigns does not include video.

As it happens, GIFs can be an ideal solution to this problem. Due to their format, GIFs display correctly in the majority of email clients.

There is no real time limit on GIFs, except for the size of the file. While many online GIF creators impose a length restriction on your GIF, you can create a custom GIF of any length by simply uploading the video of your choice to a video-to-GIF converter.

Once this is completed, include them in your email marketing campaign and they will appear to the viewer as a video, but without the pause/play function.

What to Consider When Including GIFs in Emails

As you can see, GIFs can be an effective tool for conveying concepts, adding humour, retaining viewers’ attention, and growing your brand. They can even be used as a workaround for issues with email video embedding.

However, before you begin incorporating GIFs into all of your email campaigns, a few words of caution.

To begin, remember to maintain brand consistency. Additionally, keep in mind that some people find GIFs irritating, so avoid hyperactive-looking or distracting GIFs.

Also, people with epilepsy or vision problems should be aware that fast-moving GIFs can be harmful. Consider this when creating your GIF and, if possible, use gentler colours and smaller, slower movements.

Finally, while the majority of people enjoy a good GIF, they can become tedious if overused.

If every email you send contains GIFs, this will almost certainly desensitize and bore your subscribers. Rather than that, save GIFs for important messages that require maximum impact, such as a product launch.

7 Email Analytics Concepts You Should Understand

Email marketing is by far the most profitable method of reaching out to your audience. Unfortunately, creating a successful email campaign is not always as simple as it appears, especially if you are unfamiliar with email analytics.

There are numerous metrics to consider in order to keep them on track.

Not sure where to begin? We have all the information you require. Let’s take a look at the email analytics that you should be aware of.

1. Open Rate

It should come as no surprise that one of the most important metrics to consider is the number of people who open your emails. After all, how can you expect your audience to take the desired action if they never make it to your message’s body copy?

Generally, the subject line of an email plays a significant role in whether or not recipients feel compelled to open the message. The ideal headline will vary significantly depending on the industry you’re in and the demographics of your audience, so it’s critical to test a large number of them.

One of the most effective ways to do so is to segment your audience and use distinct headlines for each segment. After that, you can determine which headline performs the best.

2. Bounce Rate

This term refers to the total number of emails you’ve sent but never received a response from your audience. This is referred to as emails ‘bouncing’ back to the sender.

Messages frequently fail to reach their intended recipient due to a server outage or an overflowing inbox. However, in some cases, an invalid email address (or one that simply does not exist) can contribute to your overall bounce rate as well.

These email addresses should be immediately removed from your email list, as they artificially inflate the total number of consumers you can contact.

3. Voluntary Unsubscriptions

You’ll need to be aware if people are unsubscribing from your company’s emails. Naturally, you cannot prevent every member of your audience from eventually unsubscribing—some people simply no longer wish to receive promotional emails.

If you notice a spike in our subscriptions following a recent email blast, you’ll need to investigate what was sent. It is not impossible for an error in the email copy to mislead your audience. Likewise, email content that does not load properly can give recipients the impression that you are unprofessional.

As long as your list of valid email addresses continues to grow, voluntary and subscriptions are unlikely to be an issue.

4. Overall ROI

Calculate your total return on investment (ROI) to determine whether or not your current email marketing strategy is generating the revenue you expect. Fortunately, this is not nearly as challenging as it sounds.

This can be accomplished using the following formula:

ROI = net return on investment/cost of the investment x 100

As a result, your equation might look like this:

Email marketing ROI = $20,000 in sales/$4,000 investment x 100 = 500

The number ‘500’ is a percentage, indicating that this email marketing campaign generated a 500% return on investment.

As previously stated, overall objectives will vary by business. As long as you meet or exceed expectations, your email campaigns will be successful.

If you fall short of these targets, it’s prudent to review the content you’re sending while also conducting more in-depth research on your audience.

5. Click Rate

The click rate metric, as the name implies, indicates how many recipients of your email click on a link within the email. This is a remarkably objective method of determining the effectiveness of your email marketing efforts.

It’s critical to remember that a high click-through rate does not always translate into a high conversion rate. However, sending emails with a low click-through rate is far less advantageous.

This leads us to the…

6. Conversion Rate

In marketing, a conversion is a desired action by consumers. Thus, it could entail making a purchase or downloading a complimentary eBook.

Due to the fact that you already have their contact information, email marketing conversions are typically focused on sales.

To maximize revenue, your marketing emails should be focused on optimizing your conversion rate. By including a strong call to action at the end of the message, you can help increase the number of people who take the desired action.

In addition, the format of your email matters, with more streamlined, scannable formats preferable to blocks of text.

7. Deliverability

This metric indicates the total percentage of emails delivered to subscriber inboxes. While the bounce rate is a significant factor in determining this, other factors such as soda spam filtering, Internet service providers, and so on. To determine your deliverability rate, simply use the formula below:

Deliverability Rate = number of emails sent – number of emails bounced

In general, you should aim for a deliverability rate of at least 85% to maintain competitiveness in your industry.

Staying Out of the Junk Folder

According to reports, email marketing has the highest return on investment, at over $42 for every dollar invested. However, email marketing can be challenging for some. Numerous marketing emails are misdirected to the spam or junk folder.

If you want to avoid this, you’ve come to the right place. In this article, we’ll discuss how to use email to engage new customers and avoid the spam folder. Continue reading to learn more about developing your email marketing strategy.

Create an Email List

Even if your emails contain valuable content, they may end up in the junk folder if the recipients are uninterested. You may be saying the right things but addressing the incorrect audience. Create a unique email list of subscribers to avoid this.

Purchasing or renting an email list from a third-party provider is not a good idea. Avoid harvesting and collecting emails via a robot. This will almost certainly land you in the junk mail folder.

While building an email list will take time, it will pay off in the long run. It is the most efficient method of increasing your list size and connecting with an engaged audience.

Request that Recipients Add You to Their Whitelist

Encourage the user to add your brand as a contact when a new address is added to your list. By adding you as a contact or whitelisting your email address, you ensure that your messages always reach their inbox. This is best requested during the sign-up confirmation process or through customer service.

It may be beneficial to add a legitimate email address rather than one from a free service such as Outlook or Gmail. Having a relevant domain extension or domain name ensures that your email address is trustworthy. Utilize a domain extension that is industry-specific.

Authenticate Your Email

Choosing the appropriate domain extension not only establishes your credibility in the eyes of the user. Google and Outlook prioritize authenticated emails in their inboxes. These emails are more likely to land in the inbox of a user.

Using the Sender Policy Framework to authenticate your email is one method. This verifies your identity by comparing your IP address to a list of permitted IP addresses. DKIM, or Domain Keys Identified Mail, is one standard that you must adhere to.

This verifies that the email address has not been altered. Additionally, you can leverage both DKIM and SPF via DMARC. This requires both of the items listed above in order to send your emails.

Give Users a Choice to Unsubscribe

Giving your users an out is a necessary component of good email practice. Allowing users to unsubscribe protects you from being flagged as spam and is also a legal requirement.

As a result of spam complaints, your emails are routed to the junk folder. If the user wishes to opt out of receiving your emails, they may do so via that button. This also assists you in cleaning up your email list as necessary.

Allow Users to Indicate Their Preferences

If your brand offers multiple services, provide a preference center for your users. This enables both new and existing subscribers to select their preferred method of email delivery. They can select the frequency with which they would like to receive updates and the topics on which they would like to receive updates.

Allowing users to select the type of content they wish to receive mitigates spam risks. Provide your users with a simple preference center where they can select the type of content they want and when they want it. A preference center increases engagement and decreases the likelihood of spam.

Keep Track of Metrics

When experimenting with a new strategy, it is critical to track its progress. This enables you to ascertain which strategies work and which do not. Attempt to keep track of how recipients respond to your emails.

Audience response is the most effective metric for determining the effectiveness of your emails. Deliverability is impacted by unopened emails, spam reports, and emails being moved to the junk folder. When recipients open, respond, and save your address to their inbox or address book, this is considered a positive audience response.

Hard bounces and deleting immediately after opening are clear indications that the user is uninterested. Keep an eye on these details as you execute your email marketing strategy.

Personalize Your Content

With your metrics in hand, you can begin to optimize your email strategy. Personalizing emails entails more than simply including the recipient’s first name. Maintain a record of the user’s previous behavior and leverage it to your advantage.

This can include information about previous purchases, their location, and the products they viewed. If the content is off-target, users are more likely to unsubscribe. If you send an email to a user that contains promotional content for a product or service they do not want, the email may end up in their junk folder.

Amazon frequently sends a large number of emails to its users. Many of their users, however, continue to subscribe because Amazon’s content is relevant to them.

Clean Up Your Lists

Maintain your email lists on a regular basis. Unsubscribing from an email list is entirely natural for users. However, some users will disregard your emails.

Low user engagement is more detrimental than unsubscribers. It decreases email engagement and increases the likelihood that ISPs will flag you as spam. When tracking the performance of your email strategy, keep an eye out for disengaged audiences.

Eliminate users who are inactive with your emails. If you’re unsure, you can send a final campaign to reclaim the user. If they continue to ignore your email, it’s best to remove them from your list.

Increasing Efficiency Through the Use of a Content Calendar for Social Media Marketing

You may have amassed a sizable follower and created some truly amazing content. However, without a well-planned content calendar, your social media presence will never reach its full potential.

A content calendar can increase your efficiency by providing precise timing for each post. Are you still undecided? Continue reading to learn how to use a content calendar effectively!

What Is a Content Calendar?

This guide will teach you the numerous advantages of utilizing a social media content calendar. To begin, however, we must address a fundamental question: what is a content calendar, exactly?

This term refers to any technique that enables you to write and schedule social media posts in advance. A calendar can be as simple as an online document where you keep track of ideas for future posts. However, the majority of individuals and businesses now prefer to schedule content via apps.

You can use this app to direct specific posts to specific social media platforms. Then you can schedule the posts to go “live” at a specified time and date in the future.

While a content calendar can assist you in planning posts for the coming year and beyond, is it truly worth your time? Following that, we’ll discuss the numerous benefits of utilizing a social media content calendar.

Consistent Posting

One of the difficulties with social media is that inspiration can strike at random times, resulting in erratic posting. However, if you truly want each post to be seen by as many people as possible, you must be consistent in your posting.

Consistent posting provides something to look forward to for your most devoted online fans. For instance, if you post on Mondays and Fridays at 8:00 a.m., your most devoted followers will watch for your content.

However, consistency in posting is critical for reaching your more casual fans as well. That’s because consistent posting of new content increases the likelihood of your content appearing in their feed as they scroll. And as more people engage with your posts, your brand will be discovered by an even larger audience.

Easy Organization

Have you ever attempted to write a social media post and found yourself at a loss for words? Nothing is more irritating than frantically Googling inspirational quotes in the hope of creating a hastily composed Facebook post at the last minute.

With a content calendar, you can organize and research your posts in advance. In addition, you can schedule posts for months in advance. That means you won’t be pressed for time like a college student facing a midnight deadline!

Long term Strategies

The majority of contemporary digital marketing strategies are integrated into a larger campaign. The philosophy is straightforward: your current and future marketing plans should work in concert to achieve your various KPIs.

If, on the other hand, you’re simply writing social media posts when the mood strikes, your social media marketing will be isolated from the rest of your digital marketing. However, a content calendar strategy can alter all of that.

Once you begin scheduling posts months in advance, you gain the luxury of planning ahead. That means you can develop bold social media marketing campaigns around new product launches or online contests. Additionally, these posts can be seamlessly integrated into the rest of your digital marketing strategy.

Reduce the Number of Mistakes

The majority of writers live by a simple adage: the simplest way to discover a mistake is to click the “send” button. And this is most emphatically true of social media posts!

The erroneous entry could be as simple as an obnoxious typo. Alternatively, it could be something more serious, such as linking to the incorrect website or using the incorrect image. And the worst part is that once you publish your error, the cat is already out of the bag.

Of course, you can always delete and/or edit the post. However, there is no way to determine how many people saw the post prior to your correction.

You can do much more with a social media content calendar than simply plan out your posts in advance. Additionally, you can spend time editing each post for minor and major errors long before it is published. The end result is that each and every post is nice and polished before it is seen by a customer.

Marketing Around Special Holidays

When it comes to social media marketing, the majority of businesses plan posts around “big” holidays like Thanksgiving, Christmas, and even Halloween. However, there are a plethora of additional holidays and commemorative days that you can schedule posts around.

For instance, each year on May 4th, “Star Wars” day is observed. On that day, creating a Star Wars-themed post is an excellent way to appeal to everyone’s inner geek.

Also, January 20th is National Cheese Lovers Day. What better day to share some of your own “cheesy” content?

By using a content calendar to schedule posts in advance, you can create quirky content for as many fun holidays as you want. Additionally, scheduling posts rather than writing them on the fly will give you additional time to research the holidays you wish to write about.

Get the Timing “Just Right”

Speaking of time, there is another critical reason you need a good content calendar: it enables you to get the timing of each post “just right.”

If you wait for inspiration to strike, you may find yourself posting extremely late at night or very early in the morning. At that point, it makes no difference how good your post is because a large portion of your audience is asleep!

A calendar enables you to schedule posts for the most optimal time on any given day. For example, between 11:00 a.m. and 2:00 p.m., Facebook posts receive the most engagement. Likewise, Wednesday is the best day to post for whatever reason!

Bear in mind that content calendars enable you to determine which strategies work best for you and your business. Eventually, you’ll learn when and how to post the most effective content.

Open Source Email Marketing Software Solutions


The Email marketing software solutions are simply applications that allows you to plan, to execute, and to also monitor the email marketing campaigns. They most times come with the email builders, the email scheduling features, and the campaign automation tools that can help you streamline operations. Moreover, they make provision for marketers reporting and analytics that will allow them to measure the key metrics and fine-tune their strategy.

The Solutions Review that was made has provided this list of the best open-source email marketing software solutions available, they are chosen for accessibility and feature listings.

A huge amount of the modern day marketing is done primarily or done entirely through email communications. Many businesses also depend on the reliable automation and the consistency from the best open source email marketing software solutions to help them succeed. These tools also give businesses the opportunity to keep on top of the needs of the current marketing climate, with the customization and the approachability needed to really make the experience personalized and make it unique for their clientele.

Solutions Review also has provided this list of some of the best open source email marketing software solutions on our today’s market. These solutions were been selected by accessibility, by customization, and the features. The chosen software choices can be applied to a wide variety of different businesses as a result. All options have been listed below for you.

Marketing Automation Buyer’s Guide

We have listed below just two among the rest of the Best Free And Open-Source Email Marketing Software Solutions that are available.

The GNU Mailman: it serves as a very convenient starter software that is good for the email marketing automation. Although it is seen that the UI is the very basic, but its feature list is not basic at all. The GNU Mailman subscriber management system enables its users to automate and to also schedule responses and emails to their subscribers just according to the needs of their businesses’ are or according what they prefer. The bounce management feature is one of the features that helps in avoiding the delivery and all the response issues. The GNU Mailman has a pretty large message archive system as well. Lastly, the GNU Mailman is integrated alongside with the Google Analytics, which gives you the help for you to keep track of responses and issues daily.

The MailChimp: The MailChimp is an advanced email marketing software solution that is appreciated and is pretty good for businesses of all sizes. It is extremely customizable, and the dashboard can be personalized also according to the “how and the why of the user’s needs.

The response and the alert systems of the MailChimp are automated, with which the MailChimp begins to send bulk responses to comparable sets of subscribers. Its ad management feature also enables different advertising over the various platform mainly to be noted are for both the Google and the Facebook respectively. MailChimp is basically integrated with the Google Analytics which provides you help in tracking responses and the subscribers daily.

Nice Email Design Trends To Checkout

1. Inclusion of APNG Designs

The GIFs have for a long while now been a part of email designs. The GIFs make the emails more interactive and more interesting for users. They have been trending and they will continue to be a trending in time to come as well. However, the animations will have to see a new phase in the coming year with the APNG images.

From the conventional GIF images, the animations also will move towards the high – resolution images with this trend.

Generally, the GIFs tend to support about 8 bit non-transparent images. However, with the APNG format, you will get the 8 bit alpha transparency and you’ll get the 24 bit colors.

You can check for the images of APNG and GIF images to understand the drastic difference between APNG and GIF images.

2. Dynamic Personalization for Better Engagement

Personalization of emails is a huge necessity for you, if you want to engage the users and you want to ensure a good open and click-through rate. Dynamic personalization of the content is important it is a step further than remarkably improves the experience of the users.

With this, you can be able to embed live Twitter or on any of the other social media feed, include a timer, and then get it updated in real-time. The user’s excitement level and their interest also in the email will go up as a result, which eventually will impact the open rate and the click-through rates for your emails.

3. Add Speed with AMP


It is now time to make the users complete the action that is in the email itself. Not so many people have got the patience to go to the landing page, to complete the process there, and then move ahead.

The process is not just only long but also it involves a lot of clicks. If you could just speed up the process, it will of a certain make the experience better.

You can also add the AMP in an email to make this dream a reality in your next phase of emailing. You can get your users to fill out a form, to purchase a product or even to complete a booking with this technology.

You can take a look at the examples in which Booking.com has allowed the user to view the deals and then have a look at the hotel rooms from the email itself.

AMP currently is being supported by Gmail for Desktop and the Gmail App for Android and iOS. Other of the email clients are likely to extend support for this new interactive technology in the nearest future to come.

4. Move Beyond Conventional Layout


The conventional layout includes the header image, the hero image, the product description, and the other elements. However, all the emails are looking similar as a result of this practice, and there still remains no difference between the emails sent from different brands. This has resulted in a drastic reduction of conversion rate for the users.

The next phase will see email marketers reducing the usage of the column layouts and improving the email design by simply breaking free from the grids. You do not have to necessarily add all the elements. You can make use of the necessary elements only and do away with the unnecessary columns in the layout, thus refining the experience.

You can check for examples of broken grids layout by camiah.com.

Wrap Up

The Email design keeps evolving to match the new era and the needs of the subscriber. If your email is designed in such way that it keeping the customer in mind, it will help engage better and improves the conversion rate.

You can decide on which trend according to you that will help you capture maximum attention from the subscribers, and still which trend will not work at all for you? Also, you can still check if you have used these elements in the past to attract subscribers and to convert them.