Digital innovations are transforming every industry. Businesses are adopting technology to achieve their business operations through the power of technology. Technology provides a convenient way of interacting with businesses to the customers. For example, customers can order products and services directly from the comfort of their house. Or businesses can automate some of their business tasks achieving a cost efficient efficiency.
Let us explore why businesses must implement digital solutions.
Why should businesses implement digital solutions?
Imagine a restaurant operating through a traditional channel consisting of a dine-out experience. People come, order, eat food and make payments. The same business builds a mobile app applying the digital solution to their businesses. Now the customers can book their orders directly from the restaurant’s app, make payments and get their food delivered to their door steps.
For the dine-out experience, customers can book their tables and food on it in advance prior to coming to the location, saving their time. Apps like Uber eats and Keeva are already functioning with online food delivery mode and dine-out experience. Not only restaurants but there are also N number of businesses who have added digital support to their needs, providing a convenient way of interacting with their audience.
Benefits of digital transformation to businesses
Following are the benefits that digital transformation provides to businesses.
- More engagement: Customers can use their smart devices to interact with businesses from remote places and vice versa.
- More conversation: More opportunities for interaction causes more opportunities for leads and, later, more profits for the business.
- Faster updates: Mobile apps use push notifications where businesses can share updates to a range of users simultaneously.
- Powerful AI/ML: Artificial intelligence and machine learning can analyze users’ behavior for the business so that businesses can make better strategies and decisions.
Digital transformation case studies
Digital transformation has been in the market for a long time now. Here are a few of the industries enjoying the power of digital transformation.
Sales and marketing for businesses
Customer experience through digital transformation has pushed the business revenue to new heights. Apps like Cirque Coffee have been able to provide a great customer experience to the users through their simple mobile app UI. The navigation for the app is easy enough for the users to order coffee directly to their doorsteps. Further, the app provides for sharing of the coffee pictures on social platforms like Facebook and Instagram. It works as a marketing channel for businesses.
Supply chain management businesses having a boost
Logistics in supply chain management is an important part of businesses. Logistics deliver goods from the manufacturing company to the customers. Supply chain management systems are working on the power of AI and ML to develop systems that can automate the complete process of supply chain management. From the invoice to auditing, all the processes are organized with an extra report of future predictions.
Restaurant and transport industry attracting more customers
Undoubtedly, the restaurant industry is seeing high transformations with the help of technology, especially mobile apps. In the pandemic where all the restaurants were closed, apps like Uber eats, and DoorDash were working to provide home delivery to the customers. The restaurant industry has a very high scope at the current time. Further, taxi apps like Uber have transformed how users used to travel. Users can now book cabs from their smartphones arriving at their doorsteps. Restaurants now have a wider customer base and better customer experience.
Fitness industry enjoying the gamification through mobile apps
Digital innovation has gamified fitness activities. With the advanced smart watches that can measure and track the fitness activities of users, fitness has become a fun activity. Users are challenging their friends and family through mobile apps and achieving leaderboards. All the digital transformations are providing a boost to the fitness industry promising a solid future.
Businesses in 2022 are using the power of technology to achieve the top level of better customer experience and revenue. From sales and marketing to the fitness industry, every business is watching high quality results with the use of digital technologies. If you are a business and want to transform your businesses with technology, having a mobile app is a great idea. To develop a mobile app, your foremost step must be to explore top mobile app development companies and consult your idea.