Facebook Ads Optimization Plan: 5 Tips to Get the Most Out of Your Facebook Ads

Facebook Ads Optimization Plan: 5 Tips to Get the Most Out of Your Facebook Ads

As the world’s No. 1 digital advertising market, Facebook is a great place to advertise your business or services. In fact, the social media giant spent $22 billion on advertising in 2016, making it one of the top spenders among all U.S. companies. That being said, not every business can take advantage of every possible ad opportunity with Facebook. For example, some ads are explicitly excluded from the social media network’s advertising policies — a known as an “off-network” ad policy violation. This means that certain types of ads cannot be run on Facebook at all (e.g., newspaper and political ads). In this blog post, we’ll walk you through some of the most common pitfalls brands face when trying to get the most out of their Facebook advertisements and point you toward some strategies for success.

Be Clear About Your Ad Objective

Before you start running ads on Facebook, be sure to clearly outline your ad objectives. These will help you determine which ads will work best for your business and what your overall objectives are. For example, if you’re an ecommerce business, your target market may include consumers who are in the process of buying your product.

Use Data To Decide Which Ads Are Successful

One great thing about Facebook is that you can use the platform’s data to help you decide which ads are working best. This is especially helpful when you’re just starting out and don’t have a ton of data to draw from. Just look at the example below, which shows that running an ad that promises “up to 50% off” on certain products may not be such a great idea. You may use the Facebook Ads Library We’ve chosen four popular products from the Facebook Audience Insights and shown you which ads increased and decreased in popularity when running against these top topics: When running these types of ads, make sure you test different variations of your message until you find what works best for your audience.

Be Realistic About Your Target Market

Last but not least, be realistic about your target market. This rule of thumb is especially important when you’re just getting started in business and don’t have a ton of data to draw from. One common mistake brands make is running ads that are too broad in scope. For example, a hair product company might run ads that promise “the best collection of hair care products for your hair type.” What this ad really means is that the company offers a ton of different hair care products, and their customer service department can’t help you decide which one to buy.

Bottom Line

Like most businesses, yours may not have the budget to invest in a full-blown Facebook Ads strategy. That said, there are still a few things you can do to make the most of your Facebook ads at a lower budget level. Start by being clear about your ad objectives and being realistic about your target market. Then, run experiments on a smaller scale to determine what variations of your ad message work best. Finally, test different ad variations until you find what works best for your audience. Did you find these tips useful when running ads on Facebook? Let us know in the comments section below.

Leave a Reply