7 Tasks Every Marketer Should Automate

7 Tasks Every Marketer Should Automate

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Data and analytics can be leveraged to automate, measure, and improve marketing effectiveness through marketing automation. From email and social media advertising to lead scoring and customer segmentation, this includes it all. It is possible that marketing automation might help organizations improve customer interactions, increase leads, and save time and money. Marketing tasks that should be automated include:

  • Promoting Your Blog
  • Create and Update Your Social Media Posts
  • Active Emails/Communication via Email
  • Automating Your Live Chat
  • Create Dynamic Content
  • Drip Campaigns
  • SEO Keywords Research
  1. Promoting Your Blog

Posting your information on social media or emailing your subscribers one at a time may take a lot of time. You can set up a system for automatic promotion of your blog posts as soon as they are published using marketing automation. In this way, you can focus on producing high-quality content while your marketing automation system takes care of promoting your product.

  1. Create And Update Your Social Media Posts

Maintaining and updating social media accounts can be a time-consuming task. It can take a lot of time each week if you manually create and submit each update. Automating your marketing activities allows you to create a content calendar and schedule social media updates in advance. As a result, you’ll have more time to focus on other things and less time to spend on social media.

  1. Active Emails/Communication via Email

Sending individual emails to each prospect personally can be time consuming, but email is still one of the most effective marketing mediums available today. Email automation allows you to send behavior-based, targeted emails to leads while also automating your email discussions.

An email drip marketing campaign, for example, sends a series of emails to customers over time. Alternatively, you may set up an email trigger that sends a specific email to a lead when they download a white paper or visit your price page, for example. Your emails will always be on time and relevant if you use an email automation service.

  1. Automating Your Live Chat

Automated responses to frequently asked questions and the routing of chats to the appropriate team members are both possible with marketing automation. Automating your live chat ensures that leads get the help they need whenever they need it, without having to wait for a response. For example, when a lead initiates a chat, you can utilize live chat automation to send an email or message to them.

  1. Create Dynamic Content

The time you spend creating distinct versions of your content for different audiences is time that could be better spent on other tasks. Using marketing automation, you may create dynamic content that adapts to the characteristics of the person receiving it. You can, for example, show different offers to leads from different companies or different messages to leads from different regions using dynamic content. By using dynamic content, you may save time while still delivering content that is relevant to the audience.

  1. Drip Campaigns

Leads who did not answer to your initial email should be contacted several times. Email triggers that send a specific message to a lead when they take certain actions, such as downloading a white paper or visiting your pricing page, can be set up. Your messages will always be timely and relevant if you use drip campaigns.

  1. SEO Keywords Research

In order to get the most out of your SEO efforts, you should avoid doing keyword research by hand. Keyword tools can also be used to perform keyword research automatically as part of your SEO operations. For example, you can set up a tool to do keyword research automatically for your blog posts and website pages. In this approach, you can be sure to use the most relevant terms and avoid wasting time.

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