Using a digital asset management system (DAM), digital assets (such as images, videos, and other rich media) can be organized in one place and rules can be set up to govern their use. Let’s take a look at some of the benefits of digital asset management system:
- Increased productivity can be achieved through the use of your DAM
- Determine which resources are most effective
- Metadata aids in the creation of a more efficient organizational structure
- The safety of your assets
- Organize regional or translated assets
- Save time and money when editing photos and videos
Increased productivity can be achieved through the use of your DAM
You can mark any file you upload to your DAM as published, approved, rejected, or under review if you need editorial access. It is no longer necessary to spend time re-editing or re-sending an asset. In order to create efficient workflows, these basic settings can be used. The system will alert the designer if an item has been rejected. The next editor can be alerted automatically when a design is marked as approved. You don’t have to email your team when you add a new asset to a specific folder or collection. It’s even possible to push live edits from within the DAM, eliminating the need to log into a separate application and upload the changes.
Determine which resources are most effective
DAMs are organized differently from CMSs, and that’s one of the most important differences. Content in a cloud-based DAM solution can be organized around the user and the asset, whereas data in a CMS is organized around the page or post where the content is used.
Individual asset traffic data can be retrieved because your DAM is focused on assets. Without the need for an A/B test, this method can provide information on the performance of different promotional materials.
Metadata aids in the creation of a more efficient organizational structure
Each asset in a DAM can be controlled more precisely with the help of metadata. It is simply information about a piece of content that can be found in metadata. The information your camera stores about the date, time, and location of each photograph is known as metadata. You can use your DAM to search for such metadata.
It is the metadata contained within a DAM that provides it with its true power. In DAMs, assets can be organized into collections or given tags to make the process of tagging and categorizing easier. Retailers and other businesses with large product inventories could save a lot of time by using this. A collection like “Winter 2021” can be searched for instead of remembering where an asset was saved. Instead of searching for a specific file, you could use a collection of tags. You could, for example, use the year 2021 for live events. For a live event in 2021, PSD needs to locate the Photoshop file.
The safety of your assets
No one can stop assets from being forwarded outside of the company if you continue to send them via email. In the event of a security breach, you wouldn’t be able to identify who has access, which would be a necessary first step in resolving the problem.
The assets you upload to your content management system are accessible to anyone who has the necessary rights, even if your uploads folder is locked down. Using a digital asset management system (DAM), you can set access levels for each category, folder, or individual asset. The asset is protected not only on your website, but also on any other channel in which it is being used.
Spies and sabotage aren’t always to blame for access problems. A graphic designer could be prevented from making changes to a design until the correct translation is provided. Using a DAM, you may be able to prevent changes to an asset for the time being. In some DAMs, you can quickly publish or unpublish an asset if you discover an error in the asset’s publication.
Organize regional or translated assets
If your market is multilingual, the DAM’s organizational features are essential. You can link the original document to its translations by incorporating localization metadata into your DAM. In addition, businesses with regional assets benefit greatly from localization. A tutoring franchise, for example, will necessitate distinct editions of textbooks for each location. Each country’s economy and legal system require that a financial services provider localize its assets. These variations can be easily organized, linked, and located using your DAM. It’s possible to tag each translation’s editorial status, too.
Save time and money when editing photos and videos
As an example, consider the time it takes to first download and then edit an image, and then upload the new version. An image may need multiple cropping options so that it can be used in multiple ad layouts, and this is common. Directly editing in your DAM will save you time. It’s common for digital asset managers to let you crop, rotate or flip an image, and to change the background color of the image itself.
In many cases, teams lack even the most basic video editing software, making DAMs with video editing capabilities even more important. Sometimes, a video only needs to be segmented, fade in and out with beautiful music, and some background noise. Your marketing team can edit videos from a recent event using a DAM instead of hiring a video editor and paying for their time and services.
DAM’s ability to automatically convert uploaded videos into desired file formats can also save time. DAMs with adaptive bitrate streaming and playback are essential if video is an important part of your strategy. Streams are not sluggish or choppy because of these features.